February 28 2011

Kaplan Higher Education Institute, Singapore has appointed OOm as its search engine marketing agency of record for 2011, following a successful initial campaign.

Wayne Eo, managing director of OOm said, "We are very pleased with the appointment. The education industry in Singapore is a very competitive market and I believe with our search engine marketing & optimization capabilities, we are able to hit the desired KPIs for Kaplan Singapore."

Amy Tee, Marketing Director of Kaplan Singapore's higher education division said the decision to partner with OOm is based on its excellent portfolio in the Singapore education industry and its search marketing track record.

"OOm was appointed as our SEM agency of record because of their knowledge and expertise in this area. The initial partnership proves to be rewarding as we saw a spike in our CTR by more than 7% and a reduced CPC (cost-per-click) by 7X within a few months of deployment of our SEM campaigns through OOm." says Amy Tee.

For media enquiries, please contact:

Marketing Team @ OOm
Tel: +65 6391 0930
Fax:+65 6223 3605
Email: marketing@oom.com.sg

About Kaplan Singapore

Kaplan Singapore is part of one of the world's largest education companies, Kaplan, Inc., a US$2.6b business owned by The Washington Post Company.

Kaplan provides educational and career services for individuals, schools and businesses, catering to more than 1 million students annually from approximately 500 locations around the world.

About OOm Pte Ltd

OOm delivers result-oriented online marketing solutions to both SMEs and enterprises. Founded in 2006, the agency has grown to become a leading online marketing agency that is committed to working with clients throughout South-East Asia and Asia Pacific.

OOm offers a complete suite of online marketing solutions, from search engine marketing (SEO, Google, Yahoo, Bing sponsored ads) to social media marketing.

The agency is also invited to speak at industry events like Search Engine Marketing Expo and others, to share strategies and educate the market about online marketing.

For more information on OOm, please log on to www.oom.com.sg.