2020 Vision: SEM Trends In Singapore To Look Out For

Feb 10 2020

2020 Vision: SEM Trends In Singapore To Look Out For

Written by Carlo Angelo Suñga

The digital marketing industry and SEO companies in Singapore are on the rise, and only time will tell until we’ll reach the peak of online advertising. Nonetheless, with the current state of digital marketing, it’s safe to consider that the future is already looking brighter than ever.


Thanks to the steady progress of search engine marketing (SEM) in Singapore, expect a lot of changes to come your way this 2020. While you can’t predict the future, you can analyse the present and forecast endless possibilities.


So sit back and check out these clear visions of the SEM trends in 2020!



Search Engine Marketing Trends In Singapore

1. More Automation

Digital marketing is like a locomotive engine that runs on steam 24/7. For that reason, you should keep a close eye on every aspect of search engine marketing, such as keyword research, link building, content updates, and many more.  These are a lot to consider, and since time is of the essence—so is money! Don’t worry, though, as more automation is on the way this 2020.


Automated technology offers a boatload of benefits, from boosting productivity to reducing human labour costs. It would be a missed opportunity not to incorporate automation in your marketing campaign.

For instance, you can check out Google Ads, formerly known as Google AdWords. The online advertising platform is highly recommended for its features and services, including automation. Most marketers utilise Google Ads to manage not just one campaign, but several (sometimes multiple) campaigns to save time and improve return on investment (ROI).



If you haven’t tried Google Ads yet, here are some of its automated features that could capture your interest:

  • Responsive Search Ads
  • Smart Campaigns
  • Automated Rules
  • Real-Time Ads
  • Automated Bidding


With such features, it’s no wonder why Google Ads and its automated features make the online platform a must-have for every marketer. If you’re interested in more Google Ads management services, visit this website for additional details.


2. Target Marketing

Targeting the right audience has always been a primary objective, but now, it’s more important than ever. This 2020, many businesses are shining more light on the importance of target marketing.


It’s not enough to target a specific audience. Nowadays, it’s vital to deliver the message to your customers the right way. Try to engage more often with your consumers! Consistent content marketing is key to engagement. After all, content marketing and SEM go hand in hand like best friends since birth.

Here are some content marketing tips to keep in mind:


Utilise social media:


Go to social media, where it’s like a party and you’ll find all kinds of people. It’s just one of the reasons why you need to market on platforms such as Facebook, Instagram, LinkedIn, or Twitter! You can define your target audience and unload a long list of features too, whether it’s to chat with your customers or let a chatbot do it for you.


Some of the benefits of social media marketing include:

  • Better customer satisfaction.
  • Improved search engine rankings
  • Increased traffic
  • Engage more with customers
  • Gather data
  • Consistent customer service


Engage with your target audience:


Chatting, emailing, posting—these are some of the ways you can communicate with your audience. But sometimes, communication isn’t enough. If your customer service lacks in quality, you might need to engage with the audience more often.


While traditional marketing is still an effective strategy for some consumers, nowadays, the solution to a successful campaign is to “be human” and get down to the level of your audience. Engaging with your target audience is a primary objective, especially in 2020, when consumers are more likely to trust brands that communicate on a personal level.


To increase customer engagement, check out the following tips:

  • Humanise your brand
  • Empathise with your audience
  • Develop a sense of humour
  • Send surveys and quizzes
  • Create consistent content
  • Listen to your customers


Sure, these strategies can increase customer engagement. But first, define your brand image. For instance, if you want to add humour to your content, make sure if it will fit your tone and image first.


Choose the right keywords:


On the technical side of target marketing is the very core of SEM itself: keyword research. When creating content, make sure you utilise the right keywords as well. 

First, you need three types of keywords: 

  • Common
  • Informative
  • Long-tail


Remember to update your keyword strategy once in a while. The market and competition are always in a state of flux, so keeping yourself updated is crucial!


3. SEO And SEM 


SEO or search engine Optimization is a term that’s often confused with SEM. In truth, they’re quite similar in a few ways, but there are differences that you need to be aware of.


The difference between SEO and SEM is that the former refers to the organic approach of digital marketing, while the latter takes the paid route. In short, you need to invest in both if you want to get the best of both worlds! SEO focuses on long-term results, while SEM works best when you’re starting a campaign since it takes less time.


This 2020, you need to prioritise both SEO and SEM in your campaign if you want to obtain the best results for your campaign. The competition is getting tougher, and you’ll need to be resourceful to get ahead of your rivals!


Take note of these upcoming SEM trends so you can keep ahead of your competitors. It may take a little longer than expected, but in the end, the results are worth the wait!


For more search engine marketing tips, visit our website. OOm is always glad to help!

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