In the marketing industry, everything revolves around content distribution. Publish poor content, and you’ll receive poor reviews as a result. But what if the content itself isn’t the problem? Sometimes, the problem is how it’s being delivered.
How will you know if your marketing strategy is effective? Easy. Check how you’re reaching your target audience first. If your brand isn’t doing so well in the marketing area, consider how you deliver your content.
It’s 2019 and the competition keeps getting tougher. Now is the time to adapt to the changing times and reveal a few hidden tricks up your sleeve. Refresh your mind and learn how to market your content! Here are a few different content marketing strategies you should consider.
Recycling Existing Content
One of the perks of digital marketing is using old content. Content repurposing is a clever way to use existing content for marketing purposes. The goal is to transform existing posts into potential hits.
Repurposing content can expand your audience reach and revive forgotten content. Just remember which content is worth reposting. Consider these factors:
- Is it relevant?
- Is it informative enough?
- Is it worth improving?
If you’re going to republish existing content, don’t just post it as it is; add a few changes as well. You can try out these strategies:
- Turn it into a video.
- Convert it into an infographic or graphic.
- Change it into a podcast.
The purpose of using old content isn’t just to resurrect it; find ways on how you can improve it.
Ultimately, the idea of “recycling” is to change an old post into something even better. In the end, if you deliver your content probably, it will prove its worth.
Remarketing is a way to deliver ads to users who’ve previously visited your website. It’s a clever and cost-effective strategy since you’ll utilise existing customer data in the simplest way possible.
You might think retargeting and remarketing are the same thing, but they’re not. However, they are both cool tools for marketers, so what’s the difference?
Retargeting is advertising to consumers based on previous Internet actions while remarketing refers to delivering to the same consumer over and over again. The latter is effective because it benefits both the audience and the business. The consumer will see more personalised ads, while the business can expect an increase in revenue thanks to a high return on investment (ROI).
Picture yourself as the average consumer. You’re having dinner at your favourite pizza parlour as you order a cheese pizza. The next time you visit the restaurant, you’re offered the same cheese pizza without asking.
This scenario is the same with remarketing. If you visit a website, you’ll likely receive related ads and promos. From a business perspective, you’ll advertise to people who are already familiar with your brand.
Remarketing is subtle, effective, and a win-win for both the consumer and the business. Incorporate this strategy to target consumers and give them a gentle nudge. This way, you’ll low-key remind them that your brand is the solution to their problems.
In the entertainment industry, if a product isn’t well marketed, chances are it won’t be successful as expected. Take Nicolas Winding-Refn’s film “Drive” as an example. Poor marketing led the film to mixed opinions from audiences.
While “Drive” was universally praised by critics, it disappointed many fans with most of them expecting the film to be action-driven. In reality, it’s a drama-centric film with action elements in between. Sure, the “Drive” is a masterpiece thanks to beautiful cinematography and great performances, but it could’ve been so much better with excellent marketing.
Don’t make the same mistake with your content. It won’t reach the target audience if you don’t market it properly. So how should you distribute your content the right way?
For starters, examine the available platforms at your disposal. Utilise your brand’s website emails, newsletters, blogs, and social media pages. Announce your newly published posts on Facebook, Twitter, and Instagram with the help of an SEM agency to attract attention. You can also use videos to create more buzz.
Understanding the target audience is also key to successful content distribution. Find out who will benefit from your content the most, then research which platform they’re most active. Evaluate to see if your distribution plan is a success. If so, then repeat the same if necessary.
The secret to success may not depend on quality content; it’s how you market it. Remember this after you create substantial brand content! This way, you’ll reach the right audience in no time.
If you want to achieve the best results for your brand online, hire a digital marketing agency in Singapore such as OOm. Contact us at +65 6391 0930 to know more about our SEO services.