BTS are the most influential k-pop act worldwide. Even non-fans can admit that the legacy of BTS has left a long-lasting mark on pop culture.
Over the past few years, BTS have taken the world by storm, releasing one critically acclaimed album after another. Besides love and relationships, their pop songs usually revolve around serious themes, such as existentialism, mental health, and social issues.
But apart from delivering chart-topping hits, BTS reached stardom thanks to effective social media marketing. They were able to send their message across the world by using social media as a marketing tool. BTS even earned countless milestones in the Guinness World Records, including the world record for most social media engagements on Twitter.
The Kings of K-Pop have cemented themselves as one of the most influential people on the Internet. Perhaps marketers can learn a thing or two from BTS and follow some successful social media marketing practices to gain more online exposure.
Here are a few marketing strategies that we can all learn from BTS.
3 Marketing Strategies That We Can Learn From BTS
1. Effective Social Media Marketing
Since the very beginning, BTS built a large fanbase by constantly uploading content on social media. Before they even released their first album, BTS often posted videos showcasing their dance moves and covers of popular songs.
BTS successfully gained thousands of followers, thanks to effective social media marketing, not just on Facebook but also on other platforms like YouTube and Twitter. By uploading tons of content regularly on social media, BTS strengthened their online presence and maintained high web visibility, even before their career had risen in popularity.
Brands can take note of the way BTS distribute their content on social media. The social media landscape is competitive, yet BTS succeeded in their digital marketing campaign by regularly uploading content in various forms, such as blog posts, videos, and even selfies.
Even simple updates regarding your products are highly effective in getting your followers interested or motivated, so always keep them posted as much as possible.
2. Connecting With Your Audience
The k-pop fanbase is one of the biggest and most loyal fanbases you will ever encounter. You can’t blame them since most k-pop fans feel connected with their celebrity idols.
The same logic applies to BTS and their fans. The BTS fanbase consists of followers (also known as the Army) who are always on the lookout for the latest news and updates regarding their favourite band. BTS often stays in touch with their social media followers, which is no surprise that fans are looking forward to their next release or performance.
For example, BTS are known for their genuine stance against prejudice and violence. Last year, BTS donated $1 million to the Black Lives Matter movement, motivating their fanbase to do the same. As a result, the Army donated around $1 million as well to support Black Lives Matter.
The entire experience is an example of the strong relationship between BTS and their fans, and perhaps you can do the same by understanding your target audience.
Like BTS, you have to understand what captures your audience’s attention. There is no need to donate a million dollars like BTS, but you can focus on creating a strong sense of community for your social media followers.
For instance, try connecting with your audience through empathetic content marketing, a form of marketing that puts you (the business) in the customer’s shoes. Create content that will appeal to your customer’s emotions so they can relate to you as well. Be on the same level as your customers and understand them to create a stronger, healthier relationship.
3. Coherent Storytelling
As mentioned earlier, the members of BTS know how to connect with their audience by regularly uploading content on social media. Part of their journey to success is telling a behind-the-scenes story of their career since the very beginning.
Most people love a good story, which is why many BTS fans feel connected with their favourite artist. The band has told countless stories about each member’s career, showcasing different perspectives. Rehearsals, music videos, live performances, interviews—these are just some of the highlights of their experience as a band, and BTS are brave enough to show both positive and negative sides of their story.
Try the same coherent storytelling technique by showing a different side of your business. You can make your customers feel like they are a part of your community. Try uploading short videos or images showcasing your business and its members to appear more relatable and down to earth.
Your brand doesn’t have to be as popular as BTS. Just follow similar digital marketing strategies to raise brand awareness and attract new customers. Continue to deliver consistent quality content on social media, and you can gain a loyal customer base, same as BTS.
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