Internal links are a crucial part of SEO services that will always remain relevant, no matter how advanced or complex search engine algorithms become. Some people might think internal linking is a gimmick, but in reality, it is one of the simplest yet most effective ways to boost your SEO rankings in Singapore.
What exactly are internal links?
Internal links are links from one page to another within the same website. They are different from external links, which come from pages that link to another website.
The process of utilising internal links is called internal linking, and it can significantly enhance your SEO strategy if done correctly. Besides redirecting your website visitors to other pages, internal linking has a ton of other benefits for SEO:
- Improve your site’s usability through anchor texts
- Increase dwell time
- Reduce bounce rate
- Help search engines bots crawl through your website
With internal linking, you can establish your site’s authority and improve its user experience (UX) and SEO rankings. The good news is that internal linking is relatively simple. Here are some tips for utilising internal links for SEO and digital marketing in Singapore.
4 Ways To Utilise Internal Links For SEO
1. Use A Logical Hierarchy For Your Site Structure
All websites must use a well-designed site structure that helps both search engine crawlers and users navigate conveniently. When it comes to SEO, your site’s hierarchy will also affect your rankings.
In that case, you should utilise a logical hierarchy as a sitemap for your site structure. The most common and logical sitemap often uses a structural arrangement of categories.
For instance, when creating a hierarchy for your homepage, you can branch out main topics, such as your about, contact, and services or products page. Under these categories, you can even add more topics that link to other pages.
Pictured above is an example of a commonly used hierarchy for site structure. Under the services, about, and contact page, you can insert other web pages to provide website visitors with more content.
The truth is, site structuring is a much more complex process than it looks. But what’s important is that you understand the purpose of using a logical hierarchy for your site structure. Insert internal links into your homepage to redirect visitors to other pages logically and seamlessly. Doing so should improve your site’s UX and SEO rankings.
2. Create Content Hubs
According to Ahrefs, content hubs are interlinked collections of content related to particular topics. You can create content hubs to optimise your internal linking strategy and establish your site’s hierarchy.
Think of it this way:
When creating content for your blog and SEO strategy, you can categorise your posts depending on their topics.
Take a look at OOm’s blog (as shown in the example above), which has a wide range of categories. Clicking on any category should reveal a variety of blog posts with directly related topics. Each blog post also contains internal links to different web pages on the same website, including other related blog posts.
The purpose of creating content hubs is to dive deeper into specific topics and provide users with more quality content. Not only that, but content hubs are excellent for SEO since they can reduce your bounce rate and increase dwell time. Most importantly, content hubs are perfect for helping website visitors find what they need by presenting more topics.
To establish a content hub, you can conduct keyword research and use broad topics. Identify themes you want to cover for your content hub, then present subtopics that discuss even more specific subject matters related to your main topics.
LEARN MORE: SEO 101: How To Use Topic Clusters?
3. Update Old Content
Most SEO vendors in the digital marketing industry in SG highly recommend others to update old content. Updating your old articles and blog posts allows Google to see and index them again.
Here are some of the things you can do when updating your old content:
- Add a few paragraphs to include new information
- Remove or replace outdated information
- Include internal links to introduce new content
- Logically place links in your content where readers expect them
Updating old content is an excellent way to boost your SEO rankings. It helps in establishing a connection between your old and new content. Consider checking some of your old blog posts to replace outdated information with fresh content and new internal links.
4. Create More And More Content
When it comes to internal linking, you must learn how to create quality content regularly and consistently. It is a guaranteed way to implement a proper internal linking structure, allowing you to insert more internal links into content where they are needed.
The best place on your website to create more content is your blog page. You can upload blog posts frequently and utilise as many internal links as possible. Just make sure to avoid overstuffing your content with internal links, or else you might overwhelm your readers.
Sure, the concept of internal linking is simple: you must insert links to other pages on your website to improve your UX. However, internal linking is also time-consuming, which is why you might want to consider outsourcing your SEO services to a digital marketing company in Singapore.
Contact OOm, one of the top digital marketing agencies in Singapore, at 6391-0930 to learn more about internal links.