Aug 25 2020
Part of running an online business is building an email list of loyal subscribers. In doing so, you can communicate with hundreds, maybe even thousands, of subscribers via email.
However, despite being an effective marketing strategy, not many people are maximising the potential use of emails. Even with social media marketing and search engine optimisation (SEO), email marketing remains to be one of the most effective methods of reaching your target audience and raising awareness.
Billions of people worldwide open their emails every day. Use that to your advantage to reach your target audience in no time! By creating an effective email marketing strategy, you can engage with both potential and existing customers, allowing you to earn their trust and increase your customer base.
Know More: Email Marketing: Tips, Tricks, And Mistakes
Fortunately, there are many successful ways to build an email list, and most of them are easy to do. The best part is that you don’t even need to spend a lot of money in your email marketing campaign.
The digital marketing landscape may be evolving, but with a successful email marketing strategy, you can reach your target audience in no time. Here are five ways to build an email list!
5 Effective Ways To Build An Email List
1. Create A Call To Action For Your Blog And Social Media Posts
A simple call to action (CTA) can enhance the quality of your blog and social media posts. Even if you manage to create quality content, without a CTA, you may not encourage your readers to follow your social media page or subscribe to your newsletter. In that case, make it a habit to put a CTA in your blog and social media posts.
The key to building an email list is to encourage your readers or followers to subscribe. Customers or people who visit your blog or social media page may be looking for something specific.
Know More: A Beginner’s Guide To Email Marketing
For example, your customers could be finding your contact information or a link to your website. In that case, you should create a CTA for your blog, social media posts, or ads to provide your audience with easy access to your website or email.
2. Use An Exit-Intent Popup
An exit-intent popup is a digital marketing technique that you can see in most online stores. You might have seen one yourself and get annoyed every time, but did you know that exit-intent popups are quite useful when done right?
You can put an exit-intent popup on your website as a last resort whenever someone is about to leave a web page. You can use a popup to help visitors subscribe to your email, make an account, or contact you anytime.
The problem with exit-intent popups is that some people find them annoying. However, if you know how to create engaging content for your popups, you might convert around 60% of your visitors into email subscribers.
To make a successful exit-intent popup, come up with a catchy headline and offer a reward or incentive to motivate your visitors. The goal is to prompt your visitors to give you their email address, so offer something valuable in return.
3. Showcase Your Best-selling Product Or Service
Building an email list is almost the same as advertising your products or services. The only difference is that the goal of email marketing is to drive conversions and grow a list of subscribers.
What if you could advertise your business and promote your newsletter at the same time? Try doing so by showcasing your best-selling product or service and giving your audience a link to your website. Encourage visitors to subscribe so they can see more of your products and services.
4. Distribute A Survey
Surveys will let you obtain valuable customer information and collect email addresses. This strategy works best for existing customers who have tested your products or services once. You can ask them to provide you with their email address feedback regarding your business, in exchange for a reward, deal, or incentive.
Create a survey with meaningful questions to seek valuable feedback from your customers. In just a few minutes or hours, you can collect information and email addresses from countless people. Plus, answering a survey is easy, so your customers will not find it troublesome at all.
5. Conduct Your Marketing Efforts On Several Social Media Platforms
If sticking to one social media site is not enough, then why settle for less when you can go for more? Consider implementing several social media marketing campaigns on other platforms to maximise your reach and collect emails from users.
Choose the perfect networking site for your business. Instagram, LinkedIn, and Facebook are just some of the leading social media sites that you can use to build an email list. Whatever your marketing platform, make sure to create a CTA for each post so you can increase your chances of success.
Building an email list may take some time, but the rewards are worth the wait! Be patient and let your marketing tactics do all the hard work for you. Soon, you will reach your goals and grow a list of loyal subscribers in no time.
Know More: The Return of Email Marketing in 2020
For more tips and tricks, contact our SEO company in Singapore to know more about digital marketing!