Due to the pandemic, many businesses have digitally transformed themselves to promote their brand and make a profit. The problem, however, digital marketing is not the same as traditional marketing.
Since 59.5% of the world are online, you need to exert more time and effort to reach out, interact, connect, and communicate with them, and this is where search engine optimisation (SEO) comes in. With the help of SEO, your digital marketing campaigns will rank higher on search engine result pages (SERPs), and your target audience will be able to discover you more quickly as a result.
However, it can only happen if you have knowledge in SEO and if you implement the right SEO strategies when promoting your products and services online. To guarantee that you will do well, we made a list of essential SEO terms that digital marketers like you should know.
50 Essential SEO Terms Marketers Should Know
1. 301 Redirect
This response code that the person’s requested website has been transferred to another URL or link by the location headers.
ALSO READ: 301 Redirect: How Does It Affect SEO?
2. 302 Redirect
The inbound links will temporarily move the content to another web page until the original establishment resumes.
3. 404 Not Found
These links refer to URLs that have been inactive or dead for quite some time now.
An algorithm is a series of instructions that tells a computer/system how to use the set of data to perform calculations, process data, automate reasoning, automate decision-making and other tasks. For example, it is widely used on social media platforms, search engines, and other websites on the Internet.
5. ALT Text
This is a short description of a photo or image.
It lets the user measure or analyse the data metrics to strategise and measure the marketing campaign performance.
7. Anchor Text
These are words or phrases from the backend site where hyperlinks are put to redirect the user.
8. Black Hat SEO
It is like the black market of SEO since it disobeys the rules of search engines. And if a user follows black hat SEO, they will get penalties from Google, and their sites will not show up on SERPs for a few months, which can lead them to lose lots of profit.
READ MORE: 4 Black Hat SEO Techniques That Will Harm Your Website
9. Bounce Rate
It refers to the percentage of visitors navigating away from the website after viewing only one web page.
ALSO READ: 4 Ways To Reduce Bounce Rate and Increase Conversions On Your Website
It is a site saved by the user about the things they would like to read or check out later on their browsers.
11. Canonical URL
It is the ultimate link that redirects to the website that the person desires to reach.
LEARN MORE: Why Is Canonicalisation Important for Your Online Content?
12. Click-Through Rate (CTR)
These are the number of times that a user has reached the website. By clicking this, the ratio of the number of clicks rises.
13. Content Management System (CMS)
It is where write-ups or advertorials are made.
It is the type of process that search engines use to read and identify your page to show in the search results.
15. CSS (Cascading Style Sheets)
It is the type of language used to picture the document written in the HTML language.
16. Dead Link
It refers to a disabled URL that is no longer accessible.
A directory is a set or a list of websites used by the web browser to guide its users.
A domain is a URL used by a specific website. In other words, a website can get through different domains.
19. Duplicate Content
It means that there is more than one content in the web browser.
READ MORE: The Dangers Of Duplicate Content For SEO
20. Dwell Time
This SEO term is about the amount of time spent by a visitor on a web page. The longer the dwell time is, the better. Google or any other search engine will determine that the visitors have found what they are looking for on SERPs.
Headings are a hierarchy of texts that show the level of importance of an article or advertorial.
HTML is the universal language or code of every URL or domain on the Internet browser.
23. Image Title
These are sets of texts that carefully describe an image. It is important to name your image files before uploading onto the website for SEO.
ALSO READ: Image Title Tags And Image Alt Tags
24. Inbound Link
Inbound links are links coming from other websites.
25. Internal Link
The Internal link is any type of link sent from one page to another within the same domain.
READ MORE: 4 Ways To Utilise Internal Links To Optimise Your SEO Strategy
26. Indexed Pages
These are links identified by the search engine.
27. IP Address
It is a specific Internet location given to browsers of the net.
These are sets of code that make a whole new website when combined.
It is the search intent of consumers that are searching online and used by businesses to improve the content of their SEO marketing campaign.
30. Landing Page
It is a standalone web page where internet users land once they click a result on SERPs. Most of the time, the traffic that a landing page gains often comes from SEO ads.
ALSO READ: 5 Tips For Creating A Better Landing Page
31. Link Building
These are links that are redirected to your website or page from another domain or through internal link building. ,
32. Long Tail Keyword
These are long phrases or sets of keywords that internet users can type to find what they’re exactly looking for online.
Metadata is the recommended character count of the meta description.
34. Meta Description
These are short descriptions of the write-up or advertorial written at the back end.
35. Meta Keywords
These are sets of words that users want to rank for SERP which can help the SEO performance.
It is a setting on the web that directs search engines not to click a specific link on the Internet.
37. Page Title
It refers to a specific name of a web page.
38. Page Rank
It is a type of algorithm that Google search uses to rank certain web pages.
It is an update on the search results ranking algorithm of Google that changed the lives of many website owners back in 2011.
40. Ranking Factor
These are factors that Google considers for recommending and ranking websites on SERPs.
41. Referrer String
It refers to the sets of data sent by one website to another telling the destination web server what website was previously visited.
42. RSS Feed
RSS is a web feed that allows users and developers to access updates to websites. It provides a standardised and computer-readable format that is easy to read.Websites often use RSS feed since it can constantly distribute updated material, from blog entries to video series.
43. SERPs (Search Engine Ranking Pages)
These are search results found by internet users when they are searching on search engines such asGoogle, Yahoo! or Bing.
Website owners can inform the search engines and visitors about the page information and how the pages are linked on the website.
45. Social Media
It is a website for social networking. That means it is a place where people gather to interact, connect, and communicate with one another about their likes and dislikes.
READ MORE: What’s Next: The Rise Of Social Media Marketing In Singapore
These are bots used by the search engines that ‘crawl’ in various web pages.
Web traffic is the number of clicks that a website receives.
It is a specific name given to the home of the website.
49. Traffic Rank
Traffic Rank is the ranking of the website versus other pages on the search engine.
URL is the link provided to a specific website or page.
There you have it! They are the basic terms you might encounter in SEO and digital marketing. Make sure to remember them so you can implement them when promoting your products or services online. Also, when you start working with an SEO agency, knowing these 50 can help you during your discussion with them. And in case the terms they use are not on the list, everything is one search away with Google.
For tailored and affordable SEO services in Singapore, get in touch with our SEO agency, OOm! Contact us at 6690 4049 and let our SEO team know how we can help you.