50 Essential SEO Terms That You Should Know

SEO refers to search engine optimisation, which is an aspect of digital marketing that can help products and services to create brand awareness and strengthen online presence. Since SEO is an essential part of digital marketing, it is important to familiarise yourself with SEO terms. In this article, you will learn the 50 SEO terms that every marketer should know: 1) 301 Redirect; 2) 302 Redirect; 3) 404 Not Found; 4) Algorithm; 5) ALT Text; 6) Analytics; 7) Anchor Text; 8) Black Hat SEO; 9) Bounce Rate; 10) Bookmark; 11) Canonical URL; 12) Click-Through Rate (CTR); 13) Content Management System (CMS); 14) Crawl; 15) CSS (Cascading Style Sheets); 16) Dead Link; 17) Directory; 18) Domain; 19) Duplicate Content; 20) Dwell Time; 21) Headings; 22) HTML; 23) Image Title; 24) Inbound Link; 25) Internal Link; 26) Indexed Pages; 27) IP Address; 28) Javascript; 29) Keyword; 30) Landing Page; 31) Link Building; 32) Long Tail Keyword; 33) Metadata; 34) Meta Description; 35) Meta Keywords; 36) Nofollow; 37) Page Title; 38) Page Rank; 39) Panda; 40) Ranking Factor; 41) Referrer String; 42) RSS Feed; 43) SERPs (Search Engine Ranking Pages); 44) Sitemap; 45) Social Media; 46) Spider; 47) Traffic; 48) Title; 49) Traffic Rank, and 50) URL.
Due to the pandemic, many businesses have digitally transformed themselves to promote their brand and make a profit. The problem, however, digital marketing  is not the same as traditional marketing. 


Since 59.5% of the world are online, you need to exert more time and effort to reach out, interact, connect, and communicate with them, and this is where search engine optimisation (SEO) comes in. With the help of SEO, your digital marketing campaigns will rank higher on search engine result pages (SERPs), and your target audience will be able to discover you more quickly as a result.


However, it can only happen if you have knowledge in SEO and if you implement the right SEO strategies when promoting your products and services online. To guarantee that you will do well, we made a list of essential SEO terms that digital marketers like you should know.

50 Essential SEO Terms Marketers Should Know

1. 301 Redirect

This response code that the person’s requested website has been transferred to another URL or link by the location headers.

 ALSO READ: 301 Redirect: How Does It Affect SEO?


2. 302 Redirect

The inbound links will temporarily move the content to another web page until the original establishment resumes.


3. 404 Not Found

These links refer to URLs that have been inactive or dead for quite some time now.


4. Algorithm

An algorithm is  a series of instructions that tells a computer/system how to use the set of data to perform calculations, process data, automate reasoning, automate decision-making and other tasks.  For example, it is widely used on social media platforms, search engines, and other websites on the Internet.


5. ALT Text

This is a short description of a photo or image. 


6. Analytics

It lets the user measure or analyse the data metrics to strategise and measure the marketing campaign performance.


7. Anchor Text

These are words or phrases from the backend site where hyperlinks are put to redirect the user. 


8. Black Hat SEO

It is like the black market of SEO since it disobeys the rules of search engines. And if a user follows black hat SEO, they will get penalties from Google, and their sites will not show up on SERPs for a few months, which can lead them to lose lots of profit. 


READ MORE: 4 Black Hat SEO Techniques That Will Harm Your Website


9. Bounce Rate

It refers to the percentage of visitors navigating away from the website after viewing only one web page.


ALSO READ: 4 Ways To Reduce Bounce Rate and Increase Conversions On Your Website


10. Bookmark

It is a site saved by the user about the things they would like to read or check out later on their browsers.


11. Canonical URL

It is the ultimate link that redirects to the website that the person desires to reach.


LEARN MORE: Why Is Canonicalisation Important for Your Online Content?


12. Click-Through Rate (CTR)

These are the number of times that a user has reached the website. By clicking this, the ratio of the number of clicks rises. 


13. Content Management System (CMS)

It is where write-ups or advertorials are made. 


14. Crawl

It is the type of process that search engines use to read and identify your page to show in the search results.


15. CSS (Cascading Style Sheets)

It is the type of language used to picture the document written in the HTML language.


16. Dead Link

It refers to a disabled URL that is no longer accessible.


17. Directory

 A directory is a set or a list of websites used by the web browser to guide its users. 


18. Domain

A domain is a URL used by a specific website. In other words, a website can get through different domains. 


19. Duplicate Content

It means that there is more than one content in the web browser.


READ MORE: The Dangers Of Duplicate Content For SEO


20. Dwell Time 

This SEO term is about the amount of time spent by a visitor on a web page. The longer the dwell time is, the better. Google or any other search engine will determine that the visitors have found what they are looking for on SERPs. 


21. Headings 

Headings are a hierarchy of texts that show the level of importance of an article or advertorial. 


22. HTML

HTML is the universal language or code of every URL or domain on the Internet browser.


23. Image Title

These are sets of texts that carefully describe an image. It is important to name your image files before uploading onto the website for SEO.


ALSO READ: Image Title Tags And Image Alt Tags


24. Inbound Link

Inbound links are links coming from other websites. 


25. Internal Link

The Internal link is any type of link sent from one page to another within the same domain.


READ MORE: 4 Ways To Utilise Internal Links To Optimise Your SEO Strategy


26. Indexed Pages

These are links identified by the search engine.


27. IP Address

It is a specific Internet location given to browsers of the net. 


28. Javascript

These are sets of code that make a whole new website when combined. 


29. Keyword

It is the search intent of consumers that are searching online and used by businesses to improve the content of their SEO marketing campaign. 


30. Landing Page

It is a standalone web page where internet users land once they click a result on SERPs. Most of the time, the traffic that a landing page gains often comes from SEO ads. 


ALSO READ: 5 Tips For Creating A Better Landing Page


31. Link Building

These are links that are redirected to your website or page from another domain or through internal link building. ,


32. Long Tail Keyword

These are long phrases or sets of keywords that internet users can type to find what they’re exactly looking for online. 


33. Metadata

Metadata is the recommended character count of the meta description. 


34. Meta Description

These are short descriptions of the write-up or advertorial written at the back end.


35. Meta Keywords

These are sets of words that users want to rank for SERP which can help the SEO performance.


36. Nofollow

It is a setting on the web that directs search engines not to click a specific link on the Internet.


37. Page Title

It refers to a specific name of a web page. 


38. Page Rank

It is a type of algorithm that Google search uses to rank certain web pages.


39. Panda

It is an update on the search results ranking algorithm of Google that changed the lives of many website owners back in 2011.


40. Ranking Factor

These are factors that Google considers for recommending and ranking websites on SERPs.


41. Referrer String

It refers to the sets of data sent by one website to another telling the destination web server what website was previously visited.


42. RSS Feed

RSS is a web feed that allows users and developers to access updates to websites. It provides a standardised and computer-readable format that is easy to read.Websites often use RSS feed since it can constantly distribute updated material, from blog entries to video series. 


43. SERPs (Search Engine Ranking Pages)

These are search results found by internet users when they are searching on search engines such asGoogle, Yahoo! or Bing. 


44. Sitemap

Website owners can inform the search engines and visitors about the page information and how the pages are linked on the website.


45. Social Media

It is a website for social networking. That means it is a place where people gather to interact, connect, and communicate with one another about their likes and dislikes. 


READ MORE: What’s Next: The Rise Of Social Media Marketing In Singapore


46. Spider

These are bots used by the search engines that ‘crawl’ in various web pages.


47. Traffic

Web traffic is the number of clicks that a website receives. 


48. Title

It is a specific name given to the home of the website. 


49. Traffic Rank

Traffic Rank is the ranking of the website versus other pages on the search engine.


50. URL

URL is the link provided to a specific website or page.


There you have it! They are the basic terms you might encounter in SEO and digital marketing. Make sure to remember them so you can implement them when promoting your products or services online. Also, when you start working with an SEO agency, knowing these 50 can help you during your discussion with them. And in case the terms they use are not on the list, everything is one search away with Google. 

For tailored and affordable SEO services in Singapore, get in touch with our SEO agency, OOm! Contact us at 6690 4049 and let our SEO team know how we can help you.