Dec 04 2020
Halloween is over, along with Black Friday and Cyber Monday as well. That means Christmas is the next big event on everyone’s calendar!
Christmas is coming closer each day. Now is the perfect time to start a Christmas-themed marketing campaign! People are excited to see what brands have in store for the holiday season, so give your customers something to remember this Christmas.
Incorporating the Christmas spirit into your digital marketing campaign is not going to be easy. You have to adopt the fun and joyful energy of the holiday season to grab attention and put a smile on your customers’ faces.
There are two ways of making a Christmas-themed marketing campaign. You could create cheerful ads and create holiday-based content, or you perhaps can try thinking outside the box and adopt unorthodox marketing strategies. Maybe you can do a combination of both to reach a broader audience?
Whatever approach you take, remember to keep the holiday spirit intact! Christmas is all about giving and spreading love to family, friends, and even strangers. Here are some creative ideas that could help you in making a holiday marketing campaign!
6 Creative Ideas For Christmas Marketing
1. Start A Holiday Shopping Campaign
Online stores benefit the most from Christmas, especially with more people getting interested in online shopping. If you are managing an eCommerce business, consider starting a shopping campaign centred around Christmas!
Also, since most people are excited about the holidays because of crazily affordable deals and discounted products, launching a holiday shopping campaign seems like the best way to attract more customers. The challenging part about the whole strategy is that you need to compete with other businesses doing the same thing.
Fortunately, there are tons of different ways to gain traction as early as possible. For instance, start optimising your website for technical SEO to achieve higher search engine rankings by the time the holiday season begins.
SEO is the perfect way to increase your organic presence on search engines. Besides creating quality content for your website and posting creative holiday-centric ads, improving your SEO rankings should help you reach more customers.
2. Send Festive Emails
Christmas is the perfect time of the year to make your customers feel valued and appreciated. Show them you care by sending an email including the latest updates regarding your business. Promote your business by sending emails to subscribers and loyal customers.
Another effective strategy for sending emails is to target previous customers who have not yet bought from your business for quite some time. Doing so is a highly recommended marketing strategy, especially since most people are looking for quality gifts this Christmas.
3. Think Of Doing Charity
As mentioned earlier, Christmas is all about the spirit of giving. In that case, try to invoke that very same sensation of the Christmas spirit by donating some of your profits to charity.
Many entrepreneurs have donated to charity before. On Black Friday of 2018, Kotn, a fashion brand, donated most of its Black Friday earnings to primary schools in Egypt. The marketing strategy is done out of good will, considering how most of the brand’s resources (mainly cotton) come from Egypt.
Know More: The Most Creative Black Friday Ads For 2020
Maybe you can do the same by giving some of your profits to less fortunate people? Not only will you be invoking the essence of Christmas, but more people will respect your brand as a result of your kind gesture.
4. Partnerships And Collaborations
Try to look for another company that is willing to partner with you. The two of you can come up with creative ideas that will attract customers and help you earn profits for both parties.
For example, John Lewis & Partners and Waitrose & Partners, two different firms, partnered together to share an ad accompanied by a charity drive. The goal was to encourage the nation to stand united and give love to one another. Part of the campaign is a two-minute film that showcases nine different styles of animation centred around grand gestures of kindness and love.
5. Contests And Giveaways
Besides giving charity to those in need, try to grab attention from your audience by promoting contests and giveaways that will encourage many people to participate! Many brands have been doing this for years, and maybe you should do the same as well.
The trick is to promote your brand online, preferably on social media, and post ads related to your giveaway. You can put a few of your best-selling products as the prize to win, so more people can get excited about your contest.
6. Launch Christmas-themed Ads
Google Ads is the perfect place to launch Christmas-themed ads and promos. If you decide to create a Christmas marketing campaign for Google Ads, remember to use relevant keywords, like “holiday”, “Christmas”, “seasonal sale”, and many more.
However, Google Ads is not the only place where your Christmas-themed ads can shine. Social media marketing is an excellent way to promote your Christmas ads and reach as many people as possible. Social media sites such as Facebook, Twitter, and Instagram hold some of the most active userbases, so consider using these platforms for your digital marketing campaign.
Now that Christmas is just a few weeks away, you can try to get ahead of your competition as early as possible! Consider working with an SEO agency in Singapore that can help you in improving your SEO rankings.
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