For the past two years, digital marketing has evolved into one of the strongest, leading industries in Singapore and the rest of the world. It has become fast-paced and highly competitive as more businesses embrace digital transformation to stay afloat in this ongoing COVID-19 pandemic.
As increasing numbers of businesses shift to digital marketing, several trends, tools, and strategies are getting introduced in the market. It seems that the digital marketing industry shows no sign of slowing down. Innovations and upgraded technologies are constantly emerging in the sphere of digital marketing.
If you are a business, you must pay attention to these trends and learn how to adapt to any changes as they happen. The first step you need to do is to keep an eye out for the state of digital marketing in Singapore and prepare accordingly.
As a trusted provider of digital marketing services in Singapore, we look into the current state of digital marketing in Lion City. Listed below is everything you need to know and gain ideas of where your brand stands in the digital marketing industry.
Embracing Digital Marketing: Stepping Into Online Industry
More than 5.91 million Singaporeans—or 89.73% of the population—are now online. The majority of these numbers use mobile devices to look up information, communicate with others, and carry out other stuff like online shopping.
As a result of this trend, many business owners in Singapore have shifted their operations onto the digital space. In return, things are looking bright for top digital marketing agencies in Singapore—as more businesses realise the benefits of having a presence online.
Today, even SMEs have a social media page, website or mobile app to promote their products and services. Digital marketing in Singapore may still be in its infancy, but it has taken off quite well for the past few years.
The Future of the Digital Marketing Industry
While Singapore still has a long way to go in digital marketing, the industry is undeniably experiencing growth in diverse ways. Several news reports show increasing demands from businesses for digital marketers whose primary task is to monitor and establish feasible marketing strategies for the industry where their business is.
Since businesses in all sectors are now going through digital transformation, they should also focus on the best ways to reach their targeted audience online. Below are the seven digital marketing strategies they should employ.
7 Effective Digital Marketing Strategies That You Need to Adapt
1. Search Engine Optimisation (SEO)
Search engine optimisation or SEO is the process of helping a page of a website to rank on search engines like Google, Yahoo!, and Bing.
It works by adding research keywords that are relevant to potential customers’ search intent. By then, the content of a page you optimise will show as one the most applicable and related information to customers’ inquiries. And the more customers discovered it, the higher the search engine ranking of that page would become.
That is why SEO is the most effective digital marketing strategy your business should learn to adapt. But keep in mind that the SEO result would take four to six months to take effect and for you to see any difference.
2. Search Engine Marketing (SEM)
Therefore, if you do not have much patience for waiting that long, you should consider using search engine marketing or SEM— as part of your digital marketing strategies.
Just like SEO. SEM also allows you to use keywords related to the search intent of your potential customers. The only difference is that you are paying, so more people would see your marketing campaign in Singapore on the search engine result pages.
ALSO READ: 5 SEM Myths Debunked
Take this picture as an example. These pizza places use SEM so more people would see their digital marketing campaign when someone searches for the keywords “pizza in Singapore”.
3. Local Search Marketing
Meanwhile, if you lack the budget for SEM campaigns, you could opt for local search marketing. It is a digital marketing strategy that helps your business become more visible in the location nearby. All you need to do is add a geographical tag to your digital marketing campaign so more people can see it.
For example, if you own a pizzeria, add the location where your business is. That way, search engines will identify your webpage as the most relevant to your potential customers’ inquiries when they search for a pizza place around your area.
You could also use Google My Business so the direction of your pizza place would turn up on Google Map. As such, your potential customers would not get lost finding where they could eat your delicious pizza.
4. Content Marketing
Content marketing will always be king— even in Singapore. However, some leading brands are going beyond traditional content marketing and are offering immersive experiences through virtual reality and augmented reality. These trends are gradually catching up in the state and are being used to engage audiences during workshops and live webinars.
5. Video Marketing
Video marketing has been here for ages. The only difference is that consumers no longer only see promotional clips on TV commercials, but they are now available online.
In our country, almost half of Singaporean internet users watch videos from their mobile devices daily. Whether on Facebook, YouTube, Twitter, TikTok, they are always watching when they are bored, busy, and want to unwind. That is why you can safely bet that whichever digital marketing agency in Singapore you consult with they will advise you to incorporate video marketing as part of your marketing strategy.
6. Segmented Email Marketing
Segmented email campaigns have an open rate of 14.32% higher than conventional emails—and it is not hard to see why it works so well for businesses in Singapore.
Know that segmentation is a process where you group your email subscribers into smaller segments according to specific factors such as age, interests and location. This information will allow you to understand them even better, helping to create more engaging segmented digital marketing mail campaigns.
7. Social Media Marketing
Singapore has one of the highest smartphone penetration worldwide, with 7 out of 10 Singaporeans using their mobiles to interact and socialise with friends on different social media platforms. By 2022, it is estimated that there will be more than 5.33 million social media users in Singapore.
Businesses are well aware of these facts, so it should not come as a surprise if the number of business pages on platforms such as Facebook, Instagram and Twitter is equal to the number of regular social media users.
As more and more consumers go online, digital marketing will be essential—more than ever—for businesses to establish a solid online presence. Doing so would help them attract more customers and nudge them to purchase either from their website or brick-and-mortar store.
Then again, if you cannot do it yourself and have trouble adapting these digital marketing strategies, it would be better to partner with a reliable award winning digital marketing agency in Singapore.
Contact OOm today at 6391-0930 to help you adapt these digital marketing strategies.