A Guide To Conversion Rate Optimization (CRO)

Digital marketing is all about gaining leads, earning trust, and converting website visitors into customers. The only problem is that achieving all of these goals will require tons of different marketing strategies, such as search engine optimization (SEO), social media marketing, and many more.


Driving traffic to your website is one thing, but it is another to convert visitors into customers. It’s not surprising since you cannot expect your website visitors to purchase your products immediately. Fortunately, one of the most effective digital marketing strategies is conversion rate optimization, also known as CRO, and it can help you convert those visits into sales!



What Is Conversion Rate Optimization?

Conversion rate optimization is a digital marketing strategy that focuses on attracting visitors to a website and converting them into customers. The goal of CRO is to convert visitors into customers by improving the user’s experience on your website.


Your conversion rate is not dependent on the number of purchases on your website. Any desired action on your website will count as a conversion, such as contacting your phone number, signing up for a free trial, creating an account, and many more.



What Is The Purpose Of Conversion Rate Optimization For Your Website?

Purpose Of Conversion Rate Optimization For Your Website


CRO offers similar benefits as other digital marketing strategies like SEO, search engine marketing (SEM), and pay-per-click (PPC) advertising. Your goals revolve around optimizing the website and its quality of experience for visitors. To do so, you can follow some of the listed digital marketing practices below:


  • Create a compelling call to action (CTA) for your ads
  • Test your landing pages and figure out which ones perform the best
  • Focus on web pages that have the highest number of visitors
  • Optimize your blog


Also, as mentioned earlier, conversions come in many different ways. Specifically, there are two types of conversions: macro and micro.


Macro conversions are those that result in sales and service queries, while micro conversions refer to exploring a website and browsing through a catalogue.


Macro Conversions:

  • Revenue-based actions (sales, purchases, etc.)
  • Subscribing to a service
  • Requesting a quote


Micro Conversions:

  • Adding products to a shopping cart
  • Exploring the products page
  • Creating an account
  • Navigating through the website


Encouraging your visitors to take any form of action on your website is considered a successful conversion. Of course, the primary objective of CRO is to boost sales and increase the number of purchases as much as possible. But gaining leads and converting them into potential sales is just as vital compared to getting macro conversions.



3 Strategies For CRO


1. Create A Call To Action (CTA)

A relevant call to action or CTA is essential for ads, web pages, and any marketing asset. After all, your goal is to persuade your customers to make a purchase, so you have to put effort into your CTA by making it engaging and convincing.


A text-based CTA is all you need to convince your audience that your products are worth purchasing. However, keep in mind that all calls to action should directly link to your products or services. You can convince your customers to contact your business or visit other pages on your website for more information.


Make your CTA relevant. Some people might not even read your entire article or web page, so provide your visitors with a helpful CTA that could encourage them to contact you or visit other web pages.


2. Recall Previous Customers Or Visitors

Not all of your website visitors are going to purchase your products or contact your business. There is a high chance that most people on your website will leave with no plans of returning. In that case, try to execute a few efficient retargeting strategies to recall previous visitors so you can convert them into customers.


Retargeting is the act of tracking previous visitors and sending them ads, thus allowing them to think twice about returning to your website. Engage with your previous website visitors to earn their trust. In the long run, retargeting is an excellent way to maintain a relationship with your customers.


3. Test Your Marketing Assets

A/B testing is an essential part of digital marketing and SEO. You need to find out if your marketing assets are performing well. That includes your website, ads, and many more.


Run A/B tests to determine which versions of your landing pages and ads are yielding the best results. A/B testing is vital for your digital marketing campaign since it allows you to save money and avoid overspending.




Same with SEO, SEM, PPC advertising, and other digital marketing strategies, you should focus on gaining leads and conversions. Start by preparing your marketing campaign ahead of time, and consider working with an SEO agency in Singapore to help you out.


Feel free to contact OOm for more information if you need help with SEO, SEM, and digital marketing.