Social Media Marketing Series

Introduction

Explore the Social Media Marketing Series, encompassing 3 courses—Social Media Marketing, Content Marketing and TikTok Marketing. Establish a strong social media marketing framework and implement an effective strategy for social media ads, accomplished through content that resonates with your target audience. Master the art of implementing an impactful social media strategy in just 6 days. Elevate your skills and make a lasting impact in the digital landscape.

Social Media Marketing Series

Facebook

WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence
Course Duration: 2 Days

Content Marketing

WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
Course Duration: 2 Days

TikTok

WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation Course Duration: 2 Days

Skills You Will Gain

Facebook

WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence

  • Develop Social Media Marketing Plan: Develop an effective social media marketing plan aligned with business objectives
  • Acquire Campaign Setup Skills: Acquire the skills to proficiently set up campaigns, covering essential aspects such as budget allocation, audience targeting, ad scheduling and A/B testing.
  • Campaign Tracking and Analysis: Monitor outcomes of social media marketing to review campaign effectiveness.
  • Campaign Optimisation: Evaluate the performance of social media campaigns and make strategic adjustments to enhance their effectiveness.

Content Marketing

WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership

  • Effective Content Marketing Plan Development: Formulate a robust content marketing plan, strategically incorporating various content types, styles, and delivery modes tailored to engage the target audience effectively.
  • Storytelling Frameworks Planning and Execution: Acquire proficiency in crafting compelling narratives aligned with core messages, compelling your target audience to take action through a well-defined call to action.
  • Strategic Storyboards Conceptualisation: Strategically map out storyboards to vividly communicate conceptualised content ideas, ensuring a cohesive and consistent delivery of high-quality content that aligns with marketing objectives.
  • Legal Parameters and Best Practices Navigation: Develop a comprehensive understanding of the legal landscape and best practices associated with content creation. Learn to discern permissible content types and optimise materials to align with industry best practices.
  • Content Optimisation: Ensure your content is not only compelling but also maximised for effectiveness in meeting marketing objectives.

TikTok

WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation

  • Inbound Leads Acquisition: Gain an understanding of marketing strategies and apply the knowledge to attain quality inbound leads from TikTok, employing strategic implementation and targeted engagement.
  • Viral Content Creation: Learn to craft compelling TikTok content and navigate the algorithm to maximise content’s visibility to a broader audience.
  • Analysis and Optimisation: Evaluate effectiveness of the inbound marketing strategy through TikTok ads and make enhancements to optimise performance.

Tools Covered

Who Is This Series For?

This series is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales. 

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. 

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens & Permanent Residents (21 to 39 years old)

Singapore Citizens (40 years old & above)

Course fees (3-in-1 course) 

S$3,264 

S$3,264 

Course fees after SkillsFuture subsidy

S$1,632 (50% of course fee) 

S$979.20 (70% of course fee) 

9% GST (on full course fees)

S$293.76 

S$293.76 

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$1,925.76

S$1,272.96

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees (3-in-1 course) 

S$3,264 

S$3,264 

Course fees after SkillsFuture subsidy

S$1,632 (50% of course fee) 

S$979.20 (70% of course fee) 

9% GST (on full course fees)

S$293.76 

S$293.76 

Nett Course Fee

S$1,925.76

S$1,272.96

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

WSQ Empower Your Brand Influence - Effective Content Strategies For Market Leadership

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

FAQs:

Social media is pivotal for marketing due to its expansive reach, precise targeting abilities, direct customer engagement, content amplification, data-driven insights, and cost-effective advertising. It is crucial for enhancing brand visibility, nurturing customer relationships, and refining strategies based on real-time feedback. Modern marketers consider it an indispensable tool for its multifaceted roles in connecting with audiences to elevate online presence. 

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners and adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course. 

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore. 

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold. 

You can indicate your interest here, call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.

Social Media Marketing Series

$1272.96

(After 70% subsidy)

Duration: 6 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Get in touch with us for more details.

Begin your learning journey with us!

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  • WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
  • WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads And Content Creation
  • WSQ Boosting Efficiency And Content Strategy With Generative AI
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