Social Media Marketing Series
Introduction
Explore the Social Media Marketing Series, encompassing 4 courses—Social Media Marketing, Content Marketing, Affiliate Marketing and Short-Form Video Strategy. Establish a strong social media marketing framework and implement an effective strategy for social media ads, accomplished through content that resonates with your target audience. Master the art of implementing an impactful social media strategy in just 6 days. Elevate your skills and make a lasting impact in the digital landscape.
Social Media Marketing Series
WSQ Social Media Mastery - Building a Powerful Social Media Presence
Course Duration: 2 Days
- Plan and Test Your Social Media Campaign
- Execute with Operational Plans & Budget
- Keep Campaigns on Schedule
- Gather & Use Feedback
- Track Performance for What Your Advertise
- Post Campaign Insights & Recommendations
Content Marketing
WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
Course Duration: 2 Days
- Introduction to Content Marketing
- Develop Brand-Specific Content Marketing Plans
- Create Compelling Content and Storyboards
- Legal Considerations in Content Marketing
- Promote and Optimise Content Reach
Affiliate Marketing
WSQ Content and Affiliate Strategy for Social Commerce Platforms
Course Duration: 2 Days
- Data-Drive Product and Offer Decisions
- Social Commerce Campaign Planning
- Campaign Performance Tracking
- Campaign Insights for Social Commerce Tactics
- Feedback-Driven Promotion Strategies
Short-Form Video Strategy
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
Course Duration: 2 Days
- Establish Your Online Presence
- Develop Effective Social Media Stories
- Product Hgih-Impact Short-Form Video
- Communicate Responsibly in the Digital Space
- Measure and Improve Your Content
- Enhance Your Content with Digital Tools
Skills You Will Gain
WSQ Social Media Mastery - Building a Powerful Social Media Presence
- Plan campaigns effectively: Learn how to set clear objectives, test ideas before launch, and select the right content to reach your audience.
- Gather and apply feedback: Collect insights from your audience and team, and use the data to improve campaign performance.
- Measure campaign performance: Track results, identify top-performing products or services, and make smarter, data-driven decisions.
- Review and recommend improvements: Analyse outcomes, determine what worked best, and create actionable strategies for future campaigns.
- Boost engagement and grow your audience: Learn tactics to increase interactions, expand your reach, and keep your followers engaged.
Content Marketing
WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
- Inbound Leads Acquisition: Gain an understanding of marketing strategies and apply the knowledge to attain quality inbound leads from TikTok through strategic implementation and targeted engagement.
- Content Strategy: Develop effective content strategies to engage your target audience, build your brand presence, and create content that aligns with business goals and TikTok’s trends.
- Analysis and Optimisation: Evaluate effectiveness of the inbound marketing strategy through TikTok ads and make enhancements to optimise performance.
Affiliate Marketing
WSQ Content and Affiliate Strategy for Social Commerce Platforms
- Analyse sales performance pre-campaign test data: Interpret sales data, campaign metrics, and audience insights to determine the most profitable products.
- Execute campaigns effectively: Plan and implement social commerce campaigns with the right media formats, messaging, and tactics to drive engagement and sales.
- Apply trend and behavioural insights: Leverage e-commerce trends and audience behaviour patterns to refine execution tactics and maximise impact.
- Monitor and optimise campaign performance: Track progress against timelines and metrics, making data-driven adjustments to enhance results.
- Select effective online advertising methods: Use customer feedback across social and online channels to choose the most suitable advertising strategies for campaigns.
Short-Form Video Strategy
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
- Build an audience-aligned social media profile: Maintain a credible presence that matches your target audience’s preferences and behaviours.
- Create compelling short-form content: Apply storytelling techniques and visuals to craft authentic, engaging posts.
- Engage your audience safely and professionally: Respond to comments appropriately while complying with copyright and media regulations.
- Analyse performance and feedback: Interpret social metrics to refine your content and strategy.
- Produce high-impact short-form videos: Use creative methods and native tools to produce videos that attract and convert.
- Leverage CMS and platform features: Apply platform tools with content management systems for better content performance and workflow efficiency.
Tools Covered
Who Is This Series For?
This series is designed for marketers, business owners, senior managers, and executives who have responsibilities in marketing and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Course Fees & Support
Singapore Citizens & Permanent Residents (21 to 39 years old)
Singapore Citizens (40 years old & above)
Course fees (4 courses)
S$4,352
S$4,352
Course fees after SkillsFuture support
S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees)
S$391.68
S$391.68
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$2,567.68
S$1,697.28
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees (4 courses)
S$4,352
S$4,352
Course fees after SkillsFuture support
S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees)
S$391.68
S$391.68
Nett Course Fee
S$2,567.68
S$1,697.28
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Singapore Citizens & Permanent Residents (21 to 39 years old)
Singapore Citizens (40 years old & above)
Course fees (4 courses)
S$4,352
S$4,352
Course fees after SkillsFuture support
S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees)
S$391.68
S$391.68
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$2,567.68
S$1,697.28
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees (4 courses)
S$4,352
S$4,352
Course fees after SkillsFuture support
S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees)
S$391.68
S$391.68
Nett Course Fee
S$2,567.68
S$1,697.28
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
FAQs:
Can I enrol in individual courses or do I have to take the full series?
You can choose to enrol in any individual course (Social Media Marketing Course, Content Marketing Course, Affiliate Marketing Course, and Short-Form Video Creation Course) based on your interests, or complete the full series for a comprehensive understanding of social media marketing across multiple domains.
Are there any other courses suitable for digital marketing specialists?
Yes. In addition to the WSQ Social Media Marketing series, OOm Institute offers other WSQ courses, including WSQ Generative AI, WSQ Google Marketing, and WSQ Critical Soft Skills, suitable for both individual learners and corporate training. To further strengthen your skills, check out the 15 essential digital marketing skills you should be equipped with.
How much does a digital marketer earn in Singapore?
An entry-level digital marketing executive can expect to earn an annual salary of around S$30,000 to S$48,000, while a manager with 4 to 6 years of experience may earn between S$45,000 and S$110,000 annually. The salary of a digital marketer in Singapore still depends on factors such as experience, industry, company size, and job role. See how these factors affect the pay of digital marketers in Singapore.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the Social Media Marketing Series?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
Social Media Marketing Series
$1697.28
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 8 Days
Delivery Mode: Onsite Training
Medium of Instruction: English