WSQ Boosting Efficiency And Content Strategy With Generative AI

Course Overview

In this course, we will delve into AI-driven content creation, particularly focused on ChatGPT technology.Gain expertise in crafting AI-generated content, mastering prompt engineering techniques, and developing an efficient content management system for marketing. Join us to master the dynamic landscape where content strategy meets the power of Generative AI.

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Course Overview

In this course, we’ll delve into the dynamic capabilities of Generative AI tools, covering a wide range of tasks across different business functions. Acquire expertise in refining prompts, crafting AI-generated content, generating reports, harnessing AI tools to boost productivity, and employing them to fortify your business strategies and planning. Join us to unlock the full potential of AI across all areas of job scopes.

Learning Units

Skills You Will Gain

Tools Covered

Who Is This Course For?

This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs.

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture subsidy 

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy 

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture subsidy

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

Course Schedule

WSQ Boosting Efficiency and Content Strategy with Generative AI

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

Our Trainers

Jonathan Lim

Susan Kwa

Kelvin Lee

Ivan Wong

Jonathan has over 20 years of experience in marketing and sales, excelling in digital marketing and utilising various AI tools. With more than 5 years of training experience, he co-develops courses on Critical Core Skills. Jonathan holds certifications in digital marketing and AI tools. Notably, he conducted a session at the IAL Learning Festival in 2023, earning a media feature on CNA938.

Kelvin has over 20 years of experience in education and training and successfully led the startup phases of two institutes. He now specializes in corporate training, with five years of experience in teaching and delivering strategic, impactful learning solutions. Kelvin is particularly adept at leveraging AI for content creation and data analysis.

Ivan brings over 20 years of experience in Digital Marketing, Conversion Optimization, Digital Analytics, and Data Science. He served as the SEO/Analytics Director at GroupM Asia-Pacific and as one of Google's appointed Regional Trainers, holding training certifications in ACLP and DDDLP. He blends experiential learning with a results-driven training approach.

FAQs:

Generative AI refers to a type of artificial intelligence system that has the ability to generate new content, such as text or images. It relies on algorithms and models that are trained on vast amounts of data, enabling the system to learn patterns and generate original output.

One prominent example of generative AI is language models like ChatGPT. These models can understand context, generate human-like text, and perform various tasks. Generative AI has applications in creative fields, content creation, language translation, and more, showcasing its versatility in producing diverse and contextually relevant content.

Generative AI is a broad term that encompasses a variety of artificial intelligence systems capable of generating new content. ChatGPT is a type of generative AI, developed by OpenAI.

In other words, ChatGPT is a type of generative AI, but not all generative AI systems are ChatGPT. There are various other generative AI models designed for different purposes, such as generating images, music, or code. ChatGPT, specifically, is trained to generate human-like text and engage in conversations across a wide range of topics.

Generative AI can be a valuable tool for content creation in several ways, such as:

  • Create and Expand Content: Generative AI can assist in creating original and diverse content by generating text based on prompts or input.
  • Automated Writing Assistance: Generative AI models like ChatGPT can provide writing assistance by suggesting sentences, paraphrasing content, or even helping with brainstorming ideas.
  • SEO Content Optimisation: Generative AI can aid in generating SEO-optimised content by suggesting relevant keywords, improving readability, and ensuring that the content aligns with search engine best practices.
  • Topic Exploration: Generative AI can provide insights, explanations, and background information to help you understand and articulate ideas.

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can indicate your interest here (link to enquiry form pop up), call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.

WSQ Boosting Efficiency and Content Strategy with Generative AI

WSQ Boosting Efficiency and Content Strategy with Generative AI

TGS-2023040915

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Get in touch with us for more details.

Begin your learning journey with us!

Series and Courses
  • WSQ Clicks To Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of SEO - Unlocking the Power of SEO
  • WSQ Start a Successful Google Marketing Campaign
  • WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation
  • WSQ Empower Your Brand Influence - Effective Content Strategies For Market Leadership
  • WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence
  • WSQ Boosting Efficiency and Content Strategy with Generative AI
  • WSQ Prompt Engineering Essentials: Building Effective AI Prompts

Get in touch with us for more details.

Begin your learning journey with us!