WSQ Boosting Efficiency And Content Strategy With Generative AI
Course Overview
In this course, we will delve into AI-driven content creation, particularly focused on ChatGPT technology.Gain expertise in crafting AI-generated content, mastering prompt engineering techniques, and developing an efficient content management system for marketing. Join us to master the dynamic landscape where content strategy meets the power of Generative AI.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
In this course, we’ll delve into the dynamic capabilities of Generative AI tools, covering a wide range of tasks across different business functions. From text-based output to visual creation and accelerating information gathering, AI offers transformative potential. Gain expertise in refining prompts, crafting AI-generated content, and leveraging AI tools to enhance productivity. Join us to unlock the full potential of AI in reshaping your creative processes.
Learning Units
- Introduction to Content Strategy and AI Generative Tools
- Develop and Evaluate AI-Generated Content
- Understand Ethical and Legal Concerns of Managing AI Generated Content
Skills You Will Gain
- AI-Generated Content Strategy: Establish an overall strategy for AI-generated content for the organisation.
- Prompt Engineering Techniques: Discover optimal prompt engineering techniques for generating AI-driven content.
- Develop A Content Management System: Develop a plan for managing marketing content with a content management system.
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Why Learn At OOm
Extensive Industry Experience Spanning 17 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Course Fees & Subsidy
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after subsidy
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
WSQ Boosting Efficiency and Content Strategy with Generative AI
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
Our Trainers
Susan Kwa
Kelvin Lee
Ivan Wong
FAQs:
What is Generative AI?
Generative AI refers to a type of artificial intelligence system that has the ability to generate new content, such as text or images. It relies on algorithms and models that are trained on vast amounts of data, enabling the system to learn patterns and generate original output.
One prominent example of generative AI is language models like ChatGPT. These models can understand context, generate human-like text, and perform various tasks. Generative AI has applications in creative fields, content creation, language translation, and more, showcasing its versatility in producing diverse and contextually relevant content.
Is Generative AI and ChatGPT the same?
Generative AI is a broad term that encompasses a variety of artificial intelligence systems capable of generating new content. ChatGPT is a type of generative AI, developed by OpenAI.
In other words, ChatGPT is a type of generative AI, but not all generative AI systems are ChatGPT. There are various other generative AI models designed for different purposes, such as generating images, music, or code. ChatGPT, specifically, is trained to generate human-like text and engage in conversations across a wide range of topics.
How does Generative AI help with content?
Generative AI can be a valuable tool for content creation in several ways, such as:
- Create and Expand Content: Generative AI can assist in creating original and diverse content by generating text based on prompts or input.
- Automated Writing Assistance: Generative AI models like ChatGPT can provide writing assistance by suggesting sentences, paraphrasing content, or even helping with brainstorming ideas.
- SEO Content Optimisation: Generative AI can aid in generating SEO-optimised content by suggesting relevant keywords, improving readability, and ensuring that the content aligns with search engine best practices.
- Topic Exploration: Generative AI can provide insights, explanations, and background information to help you understand and articulate ideas.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring for the course?
How do I register for the course?
You can indicate your interest here (link to enquiry form pop up), call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.
WSQ Boosting Efficiency and Content Strategy with Generative AI
WSQ Boosting Efficiency and Content Strategy with Generative AI
TGS-2023040915
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
