WSQ Clicks to Conversions – Mastering
Google Analytics

Google Analytics is a valuable tool for businesses, facilitating website analysis by providing insights into website visitors, including details like their on-site behaviour and demographic characteristics. This information empowers business owners to enhance their websites, ultimately driving increased web traffic and conversions, as they gain a deeper understanding of their audience.

As of July 1, 2023, Universal Analytics (UA) has been phased out and Google Analytics 4 (GA4) now takes the forefront as Google’s primary web analytics tools. GA4 focuses on tracking user actions, offering comprehensive insights into user behaviour across different devices and platforms. Additionally, it harnesses machine learning to forecast future trends while maintaining a strong focus on user privacy. This makes GA4 an ideal choice for businesses navigating the evolving digital landscape. OOm’s Google Analytics course will be centred around GA4, as Universal Analytics is no longer in use.

Obtaining a Google Analytics certification presents a myriad of opportunities for you in the digital marketing industry. To enhance your skills and broaden your job prospects, consider enrolling in the Google Marketing Series. This series not only includes the Google Analytics course but also incorporates Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) at a more cost-effective rate than enrolling in them separately. For a comprehensive guide on kickstarting a career in digital marketing and exploring potential job opportunities after completing the Google Marketing Series, refer to this blog: Kickstarting a Career in Digital Marketing: Your Guide to Success.

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.