Staying competitive in Singapore’s business landscape often requires adopting innovative solutions—but costs can be a barrier. This is where the Productivity Solutions Grant (PSG) becomes valuable. It’s a government initiative that provides up to 50% subsidies for digital services, making it more affordable for eligible businesses to boost efficiency. Read on to see how PSG Singapore can transform your business and how you can qualify.
Productivity Solutions Grant (PSG): Features & Benefits
The Productivity Solutions Grant (PSG) was established as part of Singapore’s economic transformation plan to position the country as a leader in technology, innovation and entrepreneurship.
PSG allows SMEs to claim up to 50% subsidies for pre-approved digital & productivity solutions or equipment. From digital marketing services to customer relationship management (CRM) systems, PSG solutions are designed to meet industry needs and drive meaningful improvements. Adopting these high-quality digital solutions allows businesses to stay competitive and relevant.
To qualify for PSG funding, SMEs must engage only pre-approved vendors and solutions listed under the grant. This ensures that the services and technologies meet specific standards for effectiveness and reliability. Pre-approved vendors and solutions can be found on the GoBusiness PSG Solutions webpage.
PSG Solutions Categories
The PSG solutions are classified into the following two main categories.
Sector-Specific Solutions
PSG offers tailored solutions for the following select industries. These solutions are designed by sector lead agencies to align with industry roadmaps, such as the Industry Transformation Maps (ITMs) and Industry Digital Plans (IDPs).
- Advanced Manufacturing
- Building & Construction
- Early Childhood
- Engineering Services
- Estate Agency
- Food
- Food Manufacturing
- Food Services
- Landscape
- Legal
- Logistics
- Marine & Offshore
- Non-Food Animals
- Orchid and Plant Nurseries
- Personal Care Services
- Precision Engineering
- Retail
- Wholesale Trade
Visit the GoBusiness PSG Solutions page to find out the specific solutions under each sector.
Generic Solutions
In addition to industry-specific offerings, the PSG supports generic solutions that apply to a broad range of businesses in Singapore.
IT Solutions
- Human Resource Solutions
- ERP and Standalone solutions
- Fleet Safety and Fleet Management System
- Document Management and Mobile Access System
- Digital Marketing solutions (including OOm’s Digital Marketing PSG solution)
- E-Commerce solutions
- Cyber Security solutions
Consultancy
- Job Redesign Solutions
Which Businesses are Eligible for PSG?
The criteria for PSG eligibility is straightforward, making it easier for SMEs to access the grant:
- Your business needs to be registered and operating in Singapore.
- The company needs to have at least 30% local shareholding.
- If your business’s annual sales turnover must be under S$100 million, or you must have less than 200 employees.
- The solutions your business has purchased, leased, or subscribed to must be used in Singapore.
How to Apply for PSG
1. Visit the Official Website
First, visit GoBusiness Gov Assist, the official website. Under “Government Assistance”, head over to “Productivity Solutions Grant”. This will take you directly to the PSG overview page.
2. Choose a Solution for Your Business
Clicking on “All PSG Solutions” on the left side of your screen will take you to the full list. Identify and select the solutions that best align with your business goals and improvement areas.
3. Request a Quotation
Before applying for the grant, you must first obtain a quotation from a PSG pre-approved vendor or consultant. Contact your preferred vendor to request a quote for the solution you need.
4. Submit Your Application
After completing the steps above and receiving a quotation, submit your application via the Business Grants Portal. Before applying, ensure you have a registered Corppass.
Fill in the required information, then track your application status. Once approved, you’ll receive a Letter of Offer and Appointment.
Digital Marketing Solutions under PSG Singapore
With more businesses moving online, digital marketing is crucial to reaching and engaging with customers. The digital marketing services under PSG include:
1. Search Engine Optimisation (SEO)
SEO is crucial for enhancing your business’s visibility on search engines like Google. SEO solutions from vendors like OOm help businesses optimise their websites, improve search rankings, and drive organic traffic. Services typically include keyword research, on-page SEO, content optimisation, and backlink building to boost online presence.
2. Performance Marketing (Digital Ads)
Under the PSG, businesses in Singapore can benefit from performance marketing services, including Google Ads, Facebook Ads, LinkedIn Ads, and more. These solutions help businesses run targeted campaigns that drive conversions, optimise ad spending, and measure ROI. Pre-approved vendors can assist with campaign setup, management, and performance tracking. OOm is a pre-approved PSG vendor for Digital Marketing solutions.
3. Social Media Marketing Solutions
With the rise of social media, platforms like Instagram, Facebook, and LinkedIn have become powerful tools for marketing. PSG supports businesses in adopting social media marketing solutions, which include content creation, community management, paid ads, and influencer partnerships to boost brand awareness and engagement.
4. Digital Asset Creation
Finally, access funding for digital asset creation, including professional website design, custom graphics, videos, and other multimedia content. These assets are key to enhancing brand identity, improving user experience, and driving engagement.
Learn More: OOm’s Digital Marketing PSG Solution
Other Business Grants To Consider
1. SkillsFuture Enterprise Credit (SFEC)
Beyond the PSG, eligible businesses in Singapore can upskill their employees by using the SkillsFuture Enterprise Credit (SFEC). The SFEC is a one-off, $10,000 credit that can be used to cover up to 90% of out-of-pocket expenses for supported programmes and courses.
SFEC credits can also be used to offset the remaining 50% of costs that are not covered by PSG. By combining the two grants, businesses can receive subsidies to as high as 95% for PSG solutions.
2. Enterprise Development Grant (EDG)
The Enterprise Development Grant (EDG) helps businesses enhance, innovate, and expand through various projects. Local SMEs can receive up to 50% funding for qualifying project expenses, such as third-party consultancy fees, software, equipment, and internal manpower.
3. Market Readiness Assistance Grant (MRA)
The Market Readiness Assistance (MRA) grant supports businesses looking to expand into international markets. It offers 50% subsidies (capped at $100,00 per company per new market) for local SMEs, covering costs for activities under three pillars: market promotion, business development, and market set-up.
Frequently Asked Questions
Can I apply for more than one PSG solution at once?
Yes, you can submit multiple PSG applications based on your business needs, as long as they are not for the same scope of work, services, or activities supported. You can also apply for solutions within the same category, as long as it is for a different location.
How long does it take to process a PSG application in Singapore?
Applications are typically processed within six weeks of submitting all required information. Applying early is encouraged to allow time for processing and to account for the application outcome.
Do note that while companies can proceed with their project and purchase equipment or IT solutions before receiving the application result, they will not be able to claim if the application is unsuccessful.
What documents do I need for a PSG application?
You’ll generally need the following documents:
- Company Registration Certificate
- Company Financial Statements for the past three years
- ACRA BizFile
- Vendor Quotation
- Tenancy Agreement (if applicable)
Conclusion
All in all, the PSG is a game-changer for business in Singapore, providing valuable financial support to adopt innovative technologies and improve operational efficiency. Whether you’re upgrading your digital marketing efforts or implementing new systems, the PSG makes it easier to take your business to the next level.
Don’t miss the opportunity to leverage this grant and transform your business. Contact us to explore OOm’s PSG Digital Marketing Solutions and to find out your business’ eligibility. Start your journey towards growth and digital transformation today!
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
Ready to boost your brand’s online presence and revenue? Book a free digital marketing strategy consultation with us today. Our experts will dissect your business, uncover hidden growth opportunities, and share tailored marketing recommendations to propel your business.
