All About Web 3.0 Explained: The Internet Of the Future | OOm Singapore
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The rapid progress in technology has affected the way people live. We witnessed a number of extreme changes in 2022, including the widespread adoption of digital tokens and NFTs as well as Facebook’s name change to ‘Meta’ to usher in the metaverse. 

 

The world’s technological advancement, however, is far from over. It will never cease to surprise everyone now that another buzzword, ” ‘Web 3.0’ , has become one of the most searched online terms as it makes the headlines one after another. This includes digital marketing experts who are also curious about Web 3.0. 

 

Before going into the details about Web 3.0, let us discuss what it is and why it has gained so much attention.


What Is Web 3.0?

The term Web 3.0 refers to the third generation of the internet. It will be the next evolution of the internet, a blockchain-based decentralised online ecosystem. 

 

In Web 3.0 the way information is processed and communicated has become more dynamic and interactive. Web 3.0 involves artificial intelligence (AI), machine learning (ML) and blockchain technology, computers by then will be able to analyse things the way humans do.

 

In other words, Web 3.0 will deliver greater transparency, and the distribution of information will be faster and more personalised.

 

When the term “Web 3.0” was initially coined by Tim Berners-Lee seven years ago , he used Web 3.0 to describe how machines would process information in a humanlike way. The data will then become more comprehensible and understandable both contextually and conceptually. 

 


How Does Web 3.0 Work?

Web 3.0 is when computers will be able to comprehend the meaning behind information. With AI and ML, the machines can learn more about the users. Knowing what they are interested in will ease the users’ search process, and computers can provide more accurate results as they understand search intentions and the relevancy of the content to the search terms. 

 

Think of Web 3.0 this way. While you are driving on your way back home, you have decided to ask your automotive virtual assistant a question like you are craving to eat Korean food for dinner. As soon as you finish your inquiry, the embedded search engine in your vehicle will provide personalised suggestions, considering your current location. 

 

In Web 3.0, you can expect that your automotive virtual assistant has already checked the customer reviews on social media and search engines to recommend which restaurant nearby serves the best Korean dishes. 

 

Another technology that helps Web 3.0 work is decentralisation and data privacy, which secure the privacy and security of data ownership. In the decentralised network, anyone can sell or exchange anything with others without revealing personal details and ensure the data ownership still belongs to them.

 

Decentralisation technology and data privacy also help Web 3.0 provide more personalised and user-centric, which improves customer experience, from browsing to purchasing anything, whether in person or online. 


6 Key Features Of Web 3.0

 

1. Semantic Web

The Semantic Web is the next step in the development of the Web with the aim to make internet data machine-readable. Through search and analysis, the Semantic Web enhances web technologies’ capacity to create, exchange, and connect content by comprehending the meaning of words rather than just using keywords, numbers or symbols.

 

In other words, the Semantic Web enables a complete understanding of the context and provides answers to the user’s search intent. 

 

For example, if a user searches for “my faucet is leaking” or “leaking bathroom faucet” online, Semantic Web helps search engines like Google to understand what the user meant to say and wants to find. 

 

In this case, Google can find the user some tricks on how to fix their leaking faucet in the bathroom. Regardless of the search internet type by the user, the search results will be the same as shown in the two images below.

Example Of Semantic Web How It Works

Second Example Of Semartic Web How It Works

This key feature of Web 3.0 will help the computer learn what the data means as it enables AI to develop real-world use cases. Businesses taking note of the Semantic Web when creating content for their website will help their potential customers come across their products or services online. In the long run, they can expect and see an increase in their search engine ranking. 

 

ALSO READ: Understanding The Language Of Users: How To Use Semantic Search For SEO

 

2. Artificial Intelligence & Machine Learning

Combining the semantic web with artificial intelligence and machine learning leverages the natural language process, allowing computers to comprehend and interpret information on a human-like level. In other words, AI and ML help develop greater intelligence and improve consumer satisfaction.

 

You should know that AL and ML are widely used to give users personalised recommendations based on their past searches, purchases, and other online behaviour they have done. Such features become possible since these technologies focus on using the data they have on hand with the search engine’s algorithms to emulate how humans learn and enhance themselves. 

 

In the current internet generation (Web 2.0), you have probably noticed that many businesses are asking their customers to input feedback to help them understand something and improve. Doing so will help businesses meet customers’ expectations and satisfactions.

 

3. 3D Graphics

It refers to the third-dimensional designs that will be used in websites and services that belong to e-commerce, real estate, tourism, and other sectors. In Web 3.0, the graphics will look more realistic, giving users a new level of immersion as if they can use or experience it themselves.

 

That means the digital marketing campaigns in the future will provide users more with a real-life experience through third-dimensional designs. One good example is NFT, which describes the digital ownership of blockchain-connected items like GIFs, collectibles, music, and films that are available for purchase and sale online.

 

ALSO READ: All About NFT Explained

 

4. Connectivity & Ubiquity

Pieces of information will become more interconnected and pervasive with Web 3.0. In the future, computers and smartphones are not the only gadgets that will have internet access. As the Internet of Things (IoT) technology advances and develops, it will open the door to a wide variety of smart devices for Web 3.0.

 

5. Blockchain

Another feature of Web 3.0 is blockchain. It will be the primary force behind this third internet generation and develop several Web 3.0 blockchain applications and websites. Additionally, it will provide a user-centred, encrypted, secure network that gives users complete control and ownership over their data.

 

6. Decentralised

This key feature of Web 3.0 refers to consumers being able to verify the data ownership but not the owner’s private information. For example, it means that anyone in Web 3.0 can determine who owns the NFT, and they can verify the information on the blockchain. 

 

Another benefit of decentralised technology is that it provides every product market emphasis. That means no product will lose its value no matter how many new products appear on the market since decentralised technology considers the novelty and quality of each product. 

 

In summary, here are the benefits of decentralised technology in Web 3.0.

 

  • Provide a trustless environment, which means everyone has a copy of the information and can verify the data ownership. Decentralised technology promotes transparency, hence a trustless environment.
  • Improves data reconciliation since all data are stored in decentralised storage. This means every user can see the data in real-time via a shared view.
  • Optimise resource distribution. It becomes more efficient since when the one who owns the data ownership changes something, it automatically updates the data that other users are viewing. 

Web 2.0 vs Web 3.0: What Are The Differences?

 

 


Are You Ready For Web 3.0?

As more people have access to the internet, whether for personal or business use, the evolution of the internet will continue. Web 3.0 is only the next generation, not the end of it. That means there will be more changes and development will come. 

 

The future of the internet has become more apparent, and if you do not prepare yourself now, you will be left behind by the world’s accelerated technological advancement. If your business has not started on digitalisation, kick start your digitalisation journey now as the internet moves forward to the third generation of the internet.

 

For more information about how to begin digitalisation for your business, reach out to OOm at +65 6690 4049 or leave a message on our website. As a digital marketing agency, we can provide solutions for your business to grow and establish your brand’s digital presence!

 

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