For the past years, social media marketing has become one of the most effective forms of digital marketing for businesses. Thanks to the massive user-based social media platforms, brands can easily reach out to their potential customers.
Among those brands might be your business, but out of all the social media platforms available, which ones have already been part of your social media marketing strategy? Apart from Facebook and YouTube, have you considered using WhatsApp?
Even though WhatsApp is not that popular compared to the two social media platforms mentioned, they still have 2 billion active users worldwide. WhatsApp also claimed on Twitter that they send 100 billion messages and connect to one billion calls per day.
More than two billion users turn to WhatsApp each month to send 100 billion messages and to connect more than one billion calls each day. We are and will continue to be committed to your privacy with end-to-end encryption. Always and forever. Happy 12 years WhatsApp! pic.twitter.com/a61wqDassg
— WhatsApp (@WhatsApp) February 24, 2021
As a business owner, you would not miss that chance to interact, connect, communicate, and promote your products or services to numerous potential customers.
Continue reading the article to find out how incorporating WhatsApp in your business’s social media marketing strategy can help you tremendously.
What Is WhatsApp?
Like Facebook Messenger, WhatsApp is a free messaging app that allows users to reach out to family and friends. They can use WhatsApp for messaging, calling, and sharing multimedia with one user or group, regardless of what mobile device type they use.
WhatsApp for business is catered for commercial users hence it has more add-on features as compared to our personal WhatsApp application version. With its additional features, businesses can now showcase their brand and communicate better with their potential customers.
Here are the WhatsApp For Business Features that you can use for digital marketing campaigns.
5 Features On WhatsApp For Business
1. Business Profile
When you use WhatsApp for your business, the first feature you will encounter is the Business Profile. Think of it like your Facebook business page where you can indicate your business information, from business hours, website, objectives, business address, and contact number.
Another feature on WhatsApp that you would love is called labels. They are great for organising and categorising users and messages. As such, you can quickly tell which ones are returning customers. You can use pre-programmed labels or create new ones as per your preference.
3. Quick Replies
Not enough time to answer all of your customer’s inquiries? WhatsApp has a solution for that. With its feature Quick Replies, you can pre-set answers to frequently asked questions. As a result, you will be able to respond to customers more efficiently and it can help in building trust in your brand even more.
To know how Quick Replies work, look at the image below. Here, you can see that the brand has successfully pre-set answers so they can quickly reply to the inquiry of their customers.
4. Automated Messages
With the automated message feature on WhatsApp, you can leave an impression on your customer by being the brand with quick response. By inputting your automated message, you will also be able to set a consistent tone of your branding with your first interaction with the customer.
This feature also allows you to inform your customers about your business working hours. All you need to do is set up an away or greeting message so your customers would know if you are currently available to chat with them. Here is an example of what an automated message looks like on WhatsApp.
5. Showcase Product Via Catalogue
Last but not least, you can add a catalogue on your WhatsApp Business to showcase your products to your potential customers. Here, you can provide information about the type and a brief description of your product. You can also include the price so customers can have a quick reference without going to an external website or app.
Once you add a catalogue and set things up, here is what it looks like.
To help you add a catalogue and set it up for your business, here a quick tutorial from WhatsApp.
How to Create A WhatsApp For Business Profile?
1. Download And Install The App
You can download the free WhatsApp application on your preferred devices. If you are an Apple user, you should go to the App Store to download WhatsApp. On the other hand, if you are an Android user, you can download WhatsApp from Play Store.
2. Review The Terms And Conditions
Once you have installed WhatsApp on your smartphone, launch the app. Make sure to read the terms and conditions before you click the ‘Agree And Continue’ button.
3. Register Your Business’s Phone Number
Afterwards, WhatsApp will ask for your phone number. Since you will be using WhatsApp for your business, make sure to register with the phone number you use as your business contact
4. Fill In The Necessary Details.
After your business’s phone number has been registered, WhatsApp will redirect you to the next screen to fill in your company information. Make sure to fill up only the necessary information about your business and add your profile photo that represents your business e.g your business logo.
Once done with this step, your WhatsApp for Business is ready to use. Just share your WhatsApp number on your other social media platforms and website so your customers can reach out to you soon!
Need Help Using WhatsApp For Business?
If so, OOm would love to help. As an award-digital marketing agency, we aim to lend a hand to all of our customers. We want them to be at ease as we help expand their reach and online presence through digital marketing services.
Give OOm a call at 6391-0930 or leave a message so we can help you curate your WhatsApp for business account.