Dec 09 2020
Search engine optimization (SEO) for eCommerce can be a little tricky. You have to optimize your product pages to get more views, attract potential customers, and convert clicks into sales.
Fortunately, Google Merchant Center is an essential tool for getting better web visibility on Google Search. Use it to your advantage so your products can appear on more search engine results pages (SERPs), thus allowing you to boost your sales in the long run.
With Google Merchant Center, you can manage your online business and ensure your products have a relatively high search volume. Another good reason to use Google Merchant Center is that you can integrate it with other Google services, including Google My Business (GMB), to have total control over your digital marketing campaign on Google.
What Is Google Merchant Center?
Google Merchant Center is a tool that you can use to manage your online store for Google and increase your SEO rankings. Effective use of Google Merchant Center will improve the web visibility of your products on Google. As a result, whenever someone searches for your products on Google, your online store has a high chance of appearing.
If you want to set up an online store, try to include Google Merchant Center in your SEO strategy to achieve higher rankings on Google. Improving your web visibility will be much easier if you use Google Merchant Center. Besides being able to help you update your product descriptions, Google Merchant Center is easy to use for beginners.
The only downside to Google Merchant Center is that it is exclusive to Google Search only. Fortunately, when it comes to SEO services, Google Search might be the only search engine you need for your marketing campaign.
3 Benefits Of Google Merchant Center
1. Update Your Product Descriptions In Real Time
Did you know that there are around 3.5 billion Google searches per day? Those numbers alone are the main reason why you need to update your product descriptions immediately when necessary.
You will never know the exact number of people who will search for your products on Google. In that case, try using Google Merchant Center to create high-quality descriptions for your products in real time.
One of the main goals of SEO is optimizing your website to make your products more visible on search engines. Fortunately, Google Merchant Center has the option to let you create real-time content for your product descriptions. You can manage your inventory anytime, allowing your customers to see the latest information regarding your products.
2. Monitor Your Performance
SEO is a trial-and-error process. You need to look over your performance from time to time and see if your digital marketing campaign is doing well. With Google Merchant Center, you can do just that.
Use Google Merchant Center to get a better overview of your SEO campaign for your online business. You can discover the latest insights on pricing and merchandising to come up with the best strategy for your SEO campaign.
3. Reach A Worldwide Audience
The best part of owning an online business is the ability to sell your products to customers from around the world. If your products cater to customers from other countries, then you should probably use Google Merchant Center since it can help you promote your business globally.
Google Merchant Center will let you set up multi-country feeds so your inventory can reach hundreds and thousands of potential customers worldwide. Optimize your website for global SEO, and you will have a better chance of raising brand awareness in different countries.
The Takeaway: A Few Things To Consider
In summary, Google Merchant Center is something that you will enjoy using for your Google Ads campaign and online store. You can edit your product descriptions and track your performance, all with the help of one essential tool at your disposal.
Most importantly, Google Merchant Center is surprisingly easy to use. You can even upload your sheets straight into Google Merchant Center itself, making it even more convenient to optimize your inventory for Google.
However, to make the most out of Google Merchant Center, integrate it with Google Ads to attract more buyers and boost sales. In doing so, your products can get better web visibility on Google Search, and your ads will be much more relevant to your target audience.
Google Merchant Center will help your marketing campaign, as long as you know how to make effective use of it! If you need help, consider working with an SEO agency that will make sure your ads will reach the right audience. Get in touch with an SEO agency in Singapore today, and discover how outsourcing your SEO services can benefit your online business in the long run!
Contact our SEO company at 6391-0930 for more information about Google Ads, SEO, and digital marketing in general.