Building a website is the first step to digitalisation, but letting users know that it exists and making it easy for your potential customers to find your website on the internet and make a conversion action on your website is the end goal of digitalisation for your business.
A website that merely exists on the Internet is not enough. Joining forces with an SEO agency by outsourcing your SEO services needs is essential to help you raise awareness to your website, drive traffic, and earn more revenue for your business.
By now, you have probably heard about search engine optimisation (SEO)—its benefits and how much successful businesses today invest in it. But you probably do not know in detail what SEO services an SEO agency offers.
Part I: Understanding SEO
What Is SEO?
SEO stands for search engine optimisation. It is one of the main digital marketing strategies and this primary objective is to increase your website visibility in organic search results. In much simpler terms: being able to appear on the first page of search engines’ results pages (SERPs).
97% of consumers turn to the Internet to find products and services, and 93% of these consumer experiences start with a search engine such as Google and Yahoo!. As a business, you must appear where customers are looking. The higher your web pages rank on the top of the search result page, the higher the chances they will come across your website and visit your page.
In its earlier versions, success in SEO was marked exclusively by improved rankings for key search terms. But, as search engines continue to focus on delivering the best user experience possible, the goal has become increasing visibility in searches across multiple devices and enriching user journeys through websites to ultimately convert prospects to customers.
The following are the factors that influence the most in SEO and have the most impact on the search engine rankings of a website:
SEO Statistics That Matter In 2022
The Internet has changed the world of marketing forever. Thanks to a growing community of internet users in the early 2000s, SEO has established its relevance and become crucial for business growth and expansion.
This 2022, SEO remains just as relevant as ever. Statistics have proven that 68% of online experiences begin on search engines. Whenever people want to learn more about something, they search for it on Google, Yahoo or Bing to find the answer online. Optimising your website for these search engines and others can help you connect with hundreds to thousands of potential customers.
Another fun fact about SEO services is that 53% of all website traffic comes from organic searches. You can expect more visitors to browse through your web pages as long as you can build customers’ trust and successfully improve your website’s search engine rankings.
SEO And COVID-19: How The Pandemic Is Highlighting The Value Of SEO
In this digital age, it is no longer news that most businesses are directing their resources toward digital marketing strategies. The value of SEO has been further emphasised since the pandemic outbreak as the world has been moving online. Online sales are skyrocketing, but users are also looking for information like recipes, DIY projects, and homeschooling.
During this period, SEO can help you predict and find opportunities. It allows you to monitor your competitors, changes in your sector, and most of all, your consumer behaviour. Therefore, you should adapt your digital marketing strategies to move with the trends. That means that right now is the perfect time to dive into SEO and if your business is already relying on SEO, it is a good sign because you have probably been experiencing higher traffic ever since the start of the pandemic. However, if you have not been receiving more organic traffic since the start of the pandemic, it could be signs of errors in SEO implementations. You can seek help from a reputable SEO agency to perform an SEO audit on your website.
We will go into as much detail about SEO services and what an SEO agency does, how they operate, why businesses should outsource their SEO services needs and the benefits they can take advantage of, including qualities they should look for in an SEO agency.
Part II: Outsourced Vs In House SEO Team
As more businesses transition to the e-commerce industry, taking the time to learn, implement, and adjust an SEO campaign all at once can be challenging. Since learning everything by yourself and putting your SEO knowledge into practice can be time-consuming, it would be best to find a reputable SEO company to do the job for you.
An SEO onboarding process outlines the steps involved in the contract and ensures that your SEO provider never misses a step along the way.
What Does An SEO Agency Do?
An SEO agency in Singapore, like OOm, is equipped with the resources to rank your website on the first page of search results by working on the above factors that influence search engine rankings. With SEO, your business will achieve the following:
✔ Boost visibility
✔ Drive traffic
✔ Gain leads
✔ Increase conversions
✔ Maximise ROI
An SEO agency optimises your website for search engines, Google, in particular, to increase the rankings on SERPs for keywords and phrases relevant to your business.
Like other SEO agencies, OOm employs a range of strategies, including auditing your site, developing a custom SEO strategy, and carrying out the outlined tactics to help you reach your business goals. Here is how experts in SEO services do them.
What Happens Next If You Sign Up And Outsource SEO Services?
The most reliable SEO agencies will treat your website as if it were their own. They will make SEO-related recommendations that maximise your ROI and look at your site from every angle to ensure you can get the most out of your investment.
In some cases, they may offer additional SEO services like content marketing or copywriting to boost the content side of your SEO strategy. OOm, for instance, offers content marketing services, which range from writing blog articles and social media posts.
The fact that an SEO company knows how to assist your business rank on search engines with the ultimate goal of bringing traffic to your website and turning them into paying customers sums up all the advantages of hiring one and outsourcing your needs for SEO services.
Here is a more detailed breakdown of them:
Benefits of Implementing SEO
Boost Your Search Engine Rankings
Using advanced tools and updated strategies, a qualified SEO agency can help your website rank higher in the search engines. They have experts in SEO services that understand what it takes to make your website look more attractive to Google and users alike, using the right keywords, website architecture, and quality content.
Improve Quality of Website Traffic
While your SEO vendors help you rank higher on search engines, they will also help improve the quality of traffic to your website. Think about it this way: if you are ranking for your targeted keywords or phrases, the traffic driving to your website is becoming more relevant because the visitors browsing through the web pages are already likely interested in your products or services.
Get Measurable Results
Contrary to conventional marketing techniques (such as TV commercials and print ads), SEO outcomes are simple to monitor and evaluate throughout a campaign. A trustworthy SEO agency offers a monthly analytic report on your SEO initiatives with insights into how the SEO services benefit your business.
DISCOVER: Top 14 Essential SEO Reporting Tools
Is Hiring An SEO Company And Outsourcing SEO Services Necessary?
Engaging an SEO company is a terrific choice if you want to increase the traffic quality of your website, maximise its potential, and eventually expand your business to reach out to more customers.
However, you should be aware that SEO is a lengthy process. That means it may take time before your search engine rankings improve and your potential customers come across your web pages on SERPs. There is no way to speed up the SEO process.
To see stable SEO results , the SEO agency will continuously keep all aspects of SEO updates, from on-page, off-page, and technical SEO. Doing so will guarantee that all SEO efforts will bear fruit constantly.
A reliable SEO agency can guarantee you that once your website is well optimised, you will eventually see more traffic coming to your website.
It also explains why SEO is a continuous process that needs maintenance to ensure long-term and profitable success in search engines. If that is the case, you should be ready for SEO to consume chunks of your marketing budget.
How Much Does SEO Cost in Singapore?
While the purpose of SEO is clear, hiring SEO experts comes with a price. The SEO pricing in Singapore can vary greatly depending on your objectives and the SEO strategies they will implement on your website.
It boils down to many other factors such as the following:
- Size of your website
- Level of competition
- How fast you want to see progress
- Number of pages that require optimisation
- Number of technical issues that have to be fixed
- Number of backlinks needed to establish a strong link profile
Once you have determined a specific estimated SEO cost in Singapore, how do you find the best SEO services in the market?
Part III: How To Avoid Working With The Wrong SEO Agency?
SEO Services To Look For In An SEO Agency
Each SEO agency is unique in terms of the range and quality of SEO services they offer. The standard SEO services an SEO agency should feature the following:
- Website Audit – How well is your website currently performing?
- Competitor Analysis – What is working well for your competitors in the industry?
- Content Analysis – Is your website content relevant, engaging, and SEO-friendly?
- Keyword Research – What keywords does your target audience search for?
- On-Page Optimisation – Are the page titles and meta descriptions optimised for the target keywords?
- Off-Page Optimisation – Is your website earning quality links and mentions across the web?
- Technical SEO – How well do the search engine bots crawl through your web pages, and have they indexed your website more effectively?
- SEO Copywriting – Does your content have compelling words that entice users to action?
- E-Commerce SEO – How visible is your e-commerce website on search engine results pages (SERPs)?
- Local SEO – How visible is your business in the nearby areas?
- International SEO – How well is your business known in other countries?
- Video SEO – Does the videos created and posted on external sources such as YouTube drive traffic to your website or blog page?
Hiring experts in SEO services is like hiring an accountant to help you with bookkeeping or a cleaning company to clean your carpets: you will partner with experts in what they do to make you visible and rank higher in search engines.
Imagine you run a Singaporean home design business that specialises in French linen bedding. To get more leads to your website and attract customers through Google, you need to find and partner with a reputable SEO agency in Singapore.
If SEO is implemented correctly, after a few months, your website should begin to see an improvement in rankings on search engine results pages (SERPs) for terms like “home design stores in Singapore” or “online French linen bedding.” As a result, business picks up because of the leads generated by organic searches. That is how you can tell that your SEO strategy is effective.
A reliable SEO company delivers actual results for their clients. Since there are several SEO agencies in Singapore, you need to weigh your options and consider the factors that come into play to choose the right one for your business.
Proven Track Record
An SEO agency in Singapore with verified customer reviews can give you a window into how satisfied their customers are or not. As you would expect, a rogue SEO company will hesitate to show their case studies, portfolios, clientele, and even customer reviews. The reason behind their hesitation is that they probably do not have any of these or their services rated badly due to poor outcomes.
You should know that a reliable SEO agency is willing to show their case studies, portfolios, clientele and customer reviews anytime. Some of them even offer a free consultation so you will have ideas on how they can take your business to the next level.
Have they worked with a similar business in your industry before? What results were they able to deliver? When looking for an SEO agency, look for one that can offer strategies tailored to your business model and the goals of your business. A plus point if they are already knowledgeable about your industry and understand your target audience and business goals.
The SEO agency that offers in-house services means they have a full- team of SEO experts working within the company, making communication easier. Relying on them guarantees that everyone will be on the same page in producing quality and effective SEO output for your business’s goals that can better match your needs.
In addition to these, some factors you should consider are how long an agency has been in the business, what types of services they offer, and the costs of outsourcing. The goal here is to find a company that can align with your campaign goals. From there, craft a tailored strategy for your business.
SEO is a good investment, provided you invest and work with the right experts in SEO services. Remember that not all SEO agencies will live up to their promises in the long-term. Consequently, try to stay away from any SEO agency that claims guarantees comparable to any of the following:
- Overnight rankings
- Instant doubled traffic
- Immediate new leads
- The number of backlinks in an x time period
- Quick turnaround time
Certain SEO companies can indeed make this happen, but there is a high chance they are using black hat SEO techniques, which is not impossible to maintain in the long run since search engines like Google will penalise websites that are using black hat SEO techniques. If a website gets caught red-handed with black hat SEO, their web pages will be downgraded, and the worst thing of all, get their website delisted by search engines. That means no one will be able to access their web pages, temporarily or permanently.
How Do You Avoid Falling Into an SEO Scam?
Aside from the factors listed above, below are steps you can take to distinguish a reliable agency from a shady one.
- Discuss the contents of the contract and have them explain in detail the terms they are proposing and what each service entails.
- Ask about their cancellation terms. You will not want to be locked in a contract with an agency you do not enjoy working with, right?
- Who provides who and when? Who do you talk to for your concerns? Make sure that you have someone you can hold accountable for any issues.
- Clarify fees and request for an itemised quotation of the services you are investing in. In most cases, SEO agencies in Singapore have packages. Therefore, you will want to assess which ones can provide you with the best value for your money. But remember that the cheapest is not always the best option.
- If you do not own a website and require to build one, enquire with the agency on the ownership of the website. Some agencies claim ownership of the website they built for the clients, particularly if they are building the website from scratch. It is best to work with a company that allows you to own the site.
Final Thoughts: Why Work with OOm Singapore
Finding an SEO agency in Singapore to partner with is no small matter. You will want to work with someone who is capable of delivering results for as long as you plan to grow.
At OOm, we take pride in our proven track record of long-term partnerships with our clients that are based on trust and mutual growth. We set ourselves apart from the competition by offering transparency, commitment, and accountability.
OOm was established in 2006 and is an award-winning agency recognised by marketing experts on our knowledge and experience in SEO services. Even though we do not guarantee doubled traffic overnight, instant leads, or a specific figure of backlinks, what we promise, our primary goal is to deliver long-lasting success in your marketing investments.
OOm offers more than SEO services. We also have a full suite of digital marketing services that range from content marketing, Google marketing, website development and maintenance, and more. OOm is also one of the pre-approved vendors for Productivity Solutions Grant (PSG) by IMDA for Digital Marketing Solutions and E-Commerce Solutions to help SMEs kick start their digitalisation journey.
To learn more about OOm, consider browsing through our web pages. You can also contact us at +65 6690 4049 or leave a message on our website to discover more about what OOm can do for your business to help you with your needs for SEO services.