When it comes to shopping, whether in person or online, consumers are always looking forward to two festive days that come once a year: Black Friday and Cyber Monday. These two commercial holidays started in the United States, but they are becoming an international phenomenon since several countries also celebrate them.
Black Friday and Cyber Monday are huge deals for consumers since they are the time of the year when they splurge on the latest items while saving a lot of money. However, consumers are not the only ones who should be excited about these two back-to-back joyous festivities.
The two shopping holidays started as a marketing craze to encourage people to shop and spend money on big sales or discounts. Consumers may benefit from Black Friday and Cyber Monday, but businesses also have an advantage since they can promote their products and boost sales in an instant.
However, businesses still have to create an effective marketing strategy for the two shopping holidays to boost sales and attract new customers. It is the perfect time to launch an ecommerce SEO campaign to promote products, offer rewards, and earn trust.
To help you take advantage of Black Friday and Cyber Monday, here are some ecommerce marketing strategies you should apply this year.
The Best 5 Ecommerce Marketing Strategies.
1. Implement A Retargeting Strategy
You might gain many new customers, but that does not mean all of them will make a purchase. Some people think twice and fail to buy a product for many reasons.
For instance, a customer may think your products are still expensive, while others could find your payment methods lacking due to inadequate convenient options. Either way, you could try convincing your customers to return and buy your products once more by implementing a retargeting strategy,
You should know that retargeting strategy allows you to follow customers who have lost interest in your products. It works by sending ads on social media or other external websites that are related to your niche. Doing so should nudge them to think twice about purchasing from your ecommerce store in Singapore.
That is why retargeting strategy is perfect for Black Friday and Cyber Monday since consumers often come and go out of your ecommerce store. Also, applying this is a great way to double the amount of traffic directed to your website. As such, your ecommerce SEO would become more efficient in boosting your search engine rankings.
2. Promote Your Products Early On
The simplest way to attract more customers is by promoting your Black Friday and Cyber Monday deals ahead of time. You should know that as early as now, people are starting to scout for best finds, so you should do the same, too. Start early on to promote your products, so you convert more leads into customers.
For starters, you can start an ecommerce SEO campaign and promote your deals on social media such as Facebook or Instagram. Try posting ads on those platforms to grab attention and let your followers know that you are handing out products at crazily affordable prices!
Another excellent way to promote your products is by setting up an email marketing campaign. You can send emails to subscribers and let them know about your Black Friday and Cyber Monday deals.
Try to send emails at least once a week until the shopping holidays arrive so you can get ahead of your competition and attract more customers. This weekly reminder of your deals allows your customers to visit your ecommerce store from time to time.
3. Create A High-quality Landing Page
Most consumers begin searching for Black Friday and Cyber Monday deals days or weeks before the shopping holidays arrive. Since they start their search early on, you should also do the same thing.
Launch an ecommerce SEO campaign early on and attract as many customers as you can. To guarantee to convert potential customers into buyers, create a high-quality landing page to entice and engage them even more.
Your landing page will serve as a welcome message for first-time visitors, so improve your ecommerce store’s web design. Combined with ecommerce SEO practices, including a high-quality landing page on your website is a sure-fire way to improve your search engine rankings.
ALSO READ: How To Optimise Your Landing Page?
Just make sure to include quality content that provides visitors with enough information about your Black Friday and Cyber Monday deals. Consider adding how your potential customers could avail your promotions and until when they could get them.
4. Launch A Flash Sale
Since Black Friday and Cyber Monday are back-to-back joyous festivities, you should get the most out of it by generating hype and excitement for your consumers. The best way to do this is by launching flash sales.
A flash sale is an excellent ecommerce marketing strategy for increasing conversion rates and boosting sales. When you launch one, your customers will feel a sense of urgency to purchase due to the limited and affordable offer available. And that is how flash sales can increase the traffic to your website, therefore improving your search engine rankings.
5. Fix Website Performance In Advance
The performance of your ecommerce website can make or break your Black Friday and Cyber Monday deals. Since these two are the most awaited shopping holiday every year, you should expect more people to visit your website than usual.
Keep in mind that the more visitors your ecommerce website has, the slower it gets. And when customers experience that while browsing through your products, chances are they would leave right away.
To prevent that, you should conduct an ecommerce website development as early as now to guarantee your customers would not have any problem when they shop in your store.
Black Friday and Cyber Monday are the of the year when both customers and sellers benefit from one another. That is why you should take advantage of these joyous festivities by offering crazy deals and discounts to reach out to more customers, boost sales, and expand the online presence of your ecommerce shop in Singapore!
For more ecommerce marketing tips, contact our ecommerce SEO agency at 6391-0930.