Blogging: it’s fun, engaging, and easy to do. There’s no marketing strategy like blogging that’s as simple or enjoyable. Everyone can write a blog, even ordinary people who want to make a name for themselves on the world wide web.
Nowadays, blogging has become an integral part of digital marketing for businesses that need to gain exposure and establish credibility. Since managing a blog can be quite simple, most companies hire bloggers or marketers to write for them, resulting in more prospects and leads in the process.
However, since blogging is for everyone, there’s a lot of mistakes and misconceptions surrounding blog marketing and writing. It may seem easy at first to create a blog, but creating consistent quality content is where you’ll face the real challenge. Fortunately, once you get used to blogging, it’s as easy as 1-2-3.
Create a blog for your website! If you’re still having doubts about its benefits for your business, here are some of the reasons why you should start writing blog posts.
- Boost web visibility
- Establish your credibility
- Raise brand awareness
- Drive traffic to your website
These are just some of the benefits of blog marketing for your business! If you’re going to create a blog for your website, learn more about blog marketing first. Here are some of the dos and don’ts of blog marketing.
The Do’s Of Blog Marketing
1. Create Strong Headlines And Title Tags
The first thing your customers will see is your articles’ headlines. That’s why you must create strong headlines to attract as many readers as possible. Failure to write a compelling headline will result in lesser views, so try to make your headlines as catchy as possible.
The same goes for your title tags, which is what users will see before clicking on a link. Unlike headlines, you need to optimise your title tags for search engine optimisation (SEO). Use relevant keywords and make sure your title tags are easy to read.
2. Post Consistently
The purpose of blogging is to attract as many readers as possible so you can convert them into subscribers or loyal customers. For that reason, you must create consistent quality blog posts.
If possible, you publish daily blog posts to offer new content for readers every day. However, if you wish to stretch your calendar, you can update your blog once a month. That way, your readers have something to look forward to every month.
3. Use Keywords
Keywords aren’t just exclusive to headlines and title tags. You can include relevant keywords in your content so your blog can rank higher on search engines like Google and Bing. Search engines prioritise pages with relevant and SEO-friendly content. As such, you should incorporate as many keywords as possible in your blog posts to increase your number of readers.
Also, using keywords is a brilliant way to improve your SEO rankings and web visibility. With an efficient SEO campaign, you can reach your target audience and increase your customer base.
4. Include High-Quality Images
While grammatically sound articles are essential for creating a blog, remember to include high-quality images as well. A captivating image can give more breathing room for readers in-between paragraphs. Also, a well-crafted graphic can boost your SEO rankings.
The Don’ts Of Blog Marketing
1. Irrelevant Articles
If you’re going to create a blog about pop culture, then stick to relevant themes and topics such as music, films, humour, and other related subjects. The same goes for blogs from various industries. Unless you want to establish that your blog discusses different issues and topics, then only create content that’s relevant to your business.
2. Grammatical Inconsistency
While most readers won’t notice any minor grammatical errors, you should make sure your articles are free from any typographical issues. Grammatical consistency is key to establishing your credibility, especially for readers who are keen on reading technical content.
3. Poor SEO
Some blog posts possess quality content, but lack SEO capabilities. After all, it won’t matter if your articles are well-written if they’re not reaching your target audience. That’s why it’s crucial to optimise your articles for SEO so they can gain as many views as possible.
4. Negative Content
It’s okay to write articles about negative issues, as long as your message provides a meaningful and positive message. Also, articles with lighthearted and evergreen content have a higher chance of gaining more views. Avoid creating negative content as much as possible to increase your chances of attracting readers.
Blog marketing is one of the best ways to attract more customers and website visitors. Share your blog posts on social media to gain as many visitors as possible. Soon, you’ll see that your blog is benefiting your website in ways unimaginable!
If you’re interested in working with a digital marketing agency, you can contact our SEO company in Singapore at 6391-0930.