Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

May 21 2012

Why SEM?

Posted by Shu Neng ,

If you are new to the world of online marketing, you would probably be confused by the bombardment of terms such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc. Understanding the terms: Search Engine Marketing – This involves buying AdWords, which are keywords/phrases to be displayed on your advertisements. How much you are

May 18 2012

Will Google (Not Provided) spell doom for web analytics?

Posted by Shu Neng , , ,

What it was before All along, webpage owners can easily gather data on how visitors “land” on their pages, with all the data from searches being sent to them. For example, you would like to search on “cheap air tickets”. The URL for the page with the search results would appear like this: The

May 15 2012

6 Simple Steps for Planning an Effective Digital Marketing Campaign

Posted by Shu Neng ,

Having a solid marketing plan is the key to the success for businesses, if it is planned and executed timely and consistently. In this article, we will be sharing tips on how your company can put together an effective digital marketing plan, which could potentially help you outperform your competitors ,  help boost your sales

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