Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Marketing an Insurance Company
May 09 2019

Basic Guide on Travel Insurance Marketing in Singapore

Posted by Aj Aviado ,

Marketing a travel insurance agency isn’t too different compared to marketing in other industries. While it’s similar to your typical travel agency, travel insurance marketing is more or less the same but with a few added tweaks.   Venture into the realm of travel insurance marketing and see how it should be handled! To market

Tablet Banner
May 08 2019

Subscription Economy: What It Means To Your Business

Posted by Aj Aviado , ,

The subscription economy is booming. The recent years have seen a hundred percent growth in the industry, increasing from $57 million in sales 2011 to a massive $2.6 billion in 2016. When the term subscription used to be all about receiving magazines each month, it has now diversified into a wide range of offerings with

Loyalty Programme pt 2
May 07 2019

Digital Loyalty Programmes: From the eyes of the consumer

Posted by Aj Aviado , ,

Loyalty comes a long way, whether it’s a relationship with your family or friends. It strengthens the bridge that brings you from one end to another. For customers and businesses, this case has never been truer.   Customer loyalty is something that’s been comprehensively adopted by businesses in their corporate strategies. To establish customer loyalty,

Loyalty Programmes
May 06 2019

Digital Loyalty Programmes Part 1

Posted by Aj Aviado , ,

Retailers have to know what makes their consumers come back. By creating a loyalty programme online, they are able to observe purchasing behavior.   Keep It Super Simple   A brand is able to retain its consumers through an online loyalty program. Being engaged with the program shows its success. The details for its usage

Voice Search
May 03 2019

How Voice Search Affects Featured Snippets

Posted by Aj Aviado , ,

Like what was discussed on our search snippet article a while back, at this point we can all agree that this type of feature by Google is immensely beneficial for optimising websites. SEO strategists and agencies all over the globe know this. For what would be the point of a well-oiled and well-known digital marketing

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