Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Apr 16 2019

Brand Influencers: Do They Convince the Consumer

Posted by Aj Aviado , ,

On standard, a brand needs support from influencers. This is practiced to encourage the consumer to buy. Boost In Sales   The presence of brand influencers is necessary to boost the sales of products and services. Part of social media marketing in Singapore is the sharing of photos and videos from these influencers. Seeing them

Domain Authority
Apr 15 2019

Domain Authority’s Ranking Myth

Posted by Aj Aviado , ,

For years already, Domain Authority has been an immensely important factor in the belief of Google’s factors for ranking. The higher the DA, the better. So if you have a lot of backlinks with high DA, that’s a good thing. If your website has high DA, that’s also a good thing. This means that the

Websites Down
Apr 12 2019

Error 404: What to Do When Facebook and Google are Down

Posted by Aj Aviado , , , ,

In the past few weeks, Google and Facebook users were disappointed as the respective network of apps of the two sites, including Gmail, Drive, YouTube, Play Music, WhatsApp, Messenger, and Instagram were rendered useless. So, what happened? The outage was unusually long, lasting about 14 hours. Downdetector, a site that provides a real-time overview of

Film Clapper
Apr 11 2019

Movie Marketing: What can we Learn from it?

Posted by Aj Aviado ,

What separates film promotion and digital marketing? To tell you the truth, not that much. In fact, digital marketing itself is part of film promotion. However, there are many things you could learn when it comes to film promotion. Digital marketing and film promotion go a long way, as they basically go hand in hand

App Apple Application
Apr 10 2019

Does Your Small Business Actually Need a Mobile App?

Posted by Aj Aviado ,

Google Play Store is home to more than 3.5 million apps whereas the App Store houses over 2.2 million apps – and with these numbers, we can safely assume that a large portion of them are businesses that are running their own mobile application. In the digital age, one area that’s steadily accelerating is app

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