Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Google and Favicons
Jun 14 2019

Google Penalizing Bad Website Favicons

Posted by Aj Aviado

A few weeks ago, something quite peculiar occurred. Spoilers, it’s not as bad as you would think.   Back in May, Google launched a new mobile search design that takes favicons and shows them in search snippets.   There were a lot of people that took advantage of this of course, this is like a

Digital Marketer
Jun 13 2019

What are The Hard and Soft Skills of a Modern Marketer?

Posted by Aj Aviado ,

It seems that the behavior of brands have changed tremendously through digital marketing. There are hard and soft skills that strategists have to show for a campaign to succeed.   Hard Skills   For an seo company in Singapore to thrive, its marketing strategists have to possess hard skills. Being analytical in handling a huge

Jun 12 2019

4 Things Content Marketers Can Learn from Journalists

Posted by Aj Aviado ,

Under this digital, and commercialised age, some have expressed their hesitations with paving their careers toward the old media model. While bringing fresh, and sharp news daily never ceases to be relevant, there are still some who concede that content marketing offers rich soil for journalists to have better opportunities and living conditions. With this,

Facebook Myth
Jun 11 2019

Facebook Myths: What you need to know about Behavioural Retargeting

Posted by Aj Aviado , ,

People are coming forward, and are sparking conversations about Facebook stalking them. According to most of the accounts, strange ads start showing up on their timeline right after talking about it. Those were the ads they have not even looked up on Facebook or any other search engine. Those users have not clicked or encountered

Jun 10 2019

5 Fundamental Ways of WeChat Marketing for Business

Posted by Aj Aviado , ,

WeChat is one of Asia’s most popular messenger applications. It’s reliable for both business and personal use. If your business doesn’t utilise WeChat, then you’re missing out on a few golden opportunities!   In Singapore, WeChat is still a growing application for mobile use, ranking below popular applications such as YouTube, WhatsApp, Facebook, and Instagram.

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