Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Jun 08 2012

Link-Building in the Google Penguin Era. Are u doing it right?

Posted by Shu Neng ,

As Google has started rolling out their penguin update, some may find that they site could have been badly hit by it. Are you one of them? There is no need to panic! Keep calm, and take a closer look into the links pointing away and towards your site. If you have links on paid

Jun 05 2012

Why u should go Social when marketing?

Posted by Shu Neng ,

When advertising on facebook, it is important to tap on your fan’s word-of-mouth to help you spread your messages. It is important to tap into your fan’s social circle, as they are most likely people who are within the same demographic groups and/or share the same interest. For example, when you are looking out for

Jun 01 2012

Learn how to optimize your landing page for better conversions!

Posted by Shu Neng , , , ,

Having a great landing page is the key towards better conversion rate. Landing pages are first page that your visitors see. That few seconds glance of your page your visitors take would determine whether they want to continue browsing your site or not. Hence, how do you create a captivating landing page which would get

May 29 2012

Overcoming the latest Google Penguin Update with Great Content

Posted by Shu Neng , , , , ,

It has been official news that Google has activated its latest Penguin Update, after months of speculations. With this new update, what does it mean for SEO marketers? The latest update by Google aim to penalize web pages that commit the following crimes: 1. Excessive low quality links 2. Keyword overstuffing 3. Deceptive links 4.

May 25 2012

What your brand can do with Facebook Timeline?

Posted by Shu Neng

With the launch of facebook timeline, brands would need to relook into their Facebook marketing strategies for promoting their brands online. Facebook has implemented many new features on the timeline, of which, if used correctly, could be beneficial for your brand. Today, we shall explore the various features available which you could utilize to engage

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