Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Loyalty Programmes
May 06 2019

Digital Loyalty Programmes Part 1

Posted by Aj Aviado , ,

Retailers have to know what makes their consumers come back. By creating a loyalty programme online, they are able to observe purchasing behavior.   Keep It Super Simple   A brand is able to retain its consumers through an online loyalty program. Being engaged with the program shows its success. The details for its usage

Voice Search
May 03 2019

How Voice Search Affects Featured Snippets

Posted by Aj Aviado , ,

Like what was discussed on our search snippet article a while back, at this point we can all agree that this type of feature by Google is immensely beneficial for optimising websites. SEO strategists and agencies all over the globe know this. For what would be the point of a well-oiled and well-known digital marketing

User Intent Banner
May 02 2019

Things You Need to Know about User Intent Centric Keywords

Posted by Aj Aviado

Things You Need to Know about User Intent Centric Keywords As what Isaac Newton’s Law of Motion had stated, for every action, there is an equal and opposite reaction. This is not only a matter of how things move but also on what drives people to do things. In a world marked by the rising

Social Media
Apr 30 2019

List of Social Media Mistakes

Posted by Aj Aviado , ,

To say social media is a strong medium for communication and marketing is an understatement. It has already broken the boundaries of reaching out to consumers. As a platform, social media is definitely more than capable of providing opportunities.   However, a wise man once said, “with great power comes great responsibility”. Like a budding

Double Featured Snippets Banner
Apr 29 2019

Double Featured Snippets

Posted by Aj Aviado ,

Google has been doing so many things over the years that tend to aid users in their everyday search for information and knowledge on many things. These actions include customised algorithms and artificial intelligence that all control everything that you will end up seeing on search results. Back in early 2018, Google tested and slowly