Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

May 18 2012

Will Google (Not Provided) spell doom for web analytics?

Posted by Shu Neng , , ,

What it was before All along, webpage owners can easily gather data on how visitors “land” on their pages, with all the data from searches being sent to them. For example, you would like to search on “cheap air tickets”. The URL for the page with the search results would appear like this: http://www.google.com/search?q=cheap+air+tickets The

May 15 2012

6 Simple Steps for Planning an Effective Digital Marketing Campaign

Posted by Shu Neng ,

Having a solid marketing plan is the key to the success for businesses, if it is planned and executed timely and consistently. In this article, we will be sharing tips on how your company can put together an effective digital marketing plan, which could potentially help you outperform your competitors ,  help boost your sales

Apr 16 2012

Google Content Network VS Google Search Network

Posted by Aj Aviado , , , ,

If you have heard of search engine marketing, I bet that you are very familiar with the search network. Today, Search is crowded with lots of advertisers and the days of getting a click for a few cents is gone. However, do you know that for some industries, it is better to advertise on the

Apr 03 2012

Google Adwords ‘Top vs. Side’ Ad Performance Segmentation

Posted by Aj Aviado , ,

Not long ago, Google Chief Economist, Hal Varian, mentioned a new Google Adwords feature “Top vs. Side” Ad Performance Segmentation. This feature allows you to understand the difference in performance when your Adwords ads appears in #1 above the search results and when your ads appears on #1 on the side.   Results shows that

Apr 02 2012

SEO & Social Networking – What's the Connection?

Posted by Aj Aviado , ,

There are a lot of changes going on in the world of search engine optimization right now and there is a lot of talk about what online marketing strategies may need to change in order to remain competitive. These changes will mainly affect those who aren’t already producing high quality content with relevant keywords and

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