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SUCCESS STORIES

Our Momento
Case Study

Our Momento is a photography service provider in Singapore with a passion for capturing life's most cherished moments. The company specialises in preserving memories for lovebirds, families, and individuals alike for a variety of occasions ranging from weddings to proposals and graduations. With a team of experienced photographers, Our Momento is committed to immortalising special occasions by going above and beyond to exceed clients' expectations, while delivering exceptional quality and service with every click of the shutter.

Introduction

Objectives

To improve the brand’s website ranking for focus keywords on Google Search, thereby driving more organic traffic and increasing its online presence.

 

Overview

Our Momento faced challenges in expanding its online presence and reaching new customers due to the lack of proper search engine optimisation (SEO) efforts. With no previous SEO strategy in place, the company struggled to expose its brand to potential customers, particularly in the competitive photography industry oversaturated with upsells, packages, and hidden costs. In response to these challenges, Our Momento collaborated closely with OOm to develop a comprehensive SEO strategy tailored to improving online visibility and attracting more leads.

Results

91%

Increase in Website Organic Traffic

70%

Increase In Ranking for Keywords on SERP


Solution:

SEO

OOm devised a comprehensive SEO strategy centred around targeted keyword optimisation and engaging content creation. The team conducted thorough research to identify 20 strategic keywords that aligned closely with Our Momento’s main services and target audience. As part of the SEO strategy, OOm also recommended the creation of two blog posts over a one-year period to complement the brand’s website content and enhance its relevance and authority in the eyes of search engines. With a focus on Our Momento’s main service offerings, particularly wedding photography, the solution was designed to effectively reach and engage with the company’s target audience of couples planning weddings or ROM ceremonies. By focusing on the specific needs and interests of Our Momento’s target audience, OOm helped drive meaningful interactions and engagement, ultimately contributing to the company’s growth and success.

Proposal-Photo-Singapore

ROM-Photo-Singapore

Our Momento’s website organically ranked number 1 on Google SERP

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