3.4X
ROAS
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Increase both online store sales and physical store visits.
OOm has managed both Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) for Star Living. The agency strategically ran various digital campaigns and content production, which helped the client to fulfil their objectives successfully.
ROAS
More Store Visits
Search Ads | Display Ads | Shopping Ads | YouTube Ads | Search Engine Optimisation
Expanded and responsive search ads with extensions were ran. Expanded search ads include an additional headline and description for more room to convey messages to customers. Responsive search ads allow different permutations of headlines and descriptions to be entered. With the use of machine learning, Google will showcase the most relevant combination for a particular query, which will lead to a higher click through rate. Extensions such as sitelink, callout, structured snippet, call, location and price maximise the performance of search ads through greater visibility and customers will be led to relevant landing pages when they click on the extensions.
Search Ads
Still image ads of various dimensions were ran to inform customers of upcoming promotions. Clicking on the ads will lead to the ecommerce page for customers to find out more about the products. Responsive display ads matches the various ad image sizes provided to the available ad space on Google Display Network via machine learning algorithms to maximise exposure to potential customers. Dynamic remarketing ads were also ran to show previous visitors ads that contain products they viewed on Star Living’s website. It is a reminder for them to go back to the website to complete what they started.
Still Image Ads
Responsive Display Ads
Dynamic Remarking Ads
OOm also leveraged on Google Shopping platform. Based on search keywords related to Star Living, Google’s algorithm will showcase relevant products with a short product information and pricing. They will then be led to the product page with detailed product information and to make a purchase after clicking on the shopping ad.
Shopping Ads
In-stream ads play before, during, or after a YouTube video. There is a call-to-action on the video and clicking on it will lead to Star Living’s website. A companion banner was also set up to enhance brand awareness and encourage viewers to click on the call-to-action button.
YouTube Ads
To build trust and drive traffic, OOm wrote blog posts, covering informative and trending furniture-related topics. Other than an ecommerce website, OOm want to help them build an information hub for people to visit them for furniture-related information as well. The blog content with relevant industry-related keywords will help Star Living’s website to rank higher on search engines and increase visibility.
SEO Blog Article
We’ve been working with OOm for the past few months and very happy with the results and general attitude and responsiveness! Jay is a really easy guy to work with.
Credible and solid technical knowledge, the team is able to strategise effective and cost-friendly campaigns to not only dominate impressions, accelerate conversions but to counter attack the harsh competition battlefield.
As an agency, value added service is what matters. Their dedicated service quality extends more than just during the operating hours. I am impressed their time spent after office hours and weekends just to stay competitive digitally.
Shoban Rahulapaskaran
Senior Physiotherapist Director
City Osteopathy & Physiotherapy
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