Whether you’re managing a small business or large enterprise, learning how to optimise your site for search engine optimisation (SEO) is a fundamental skill every marketer should possess. SEO is an aspect of marketing that aims to provide your business with improved web visibility and higher search engine rankings.
The good news is that SEO is quite easy to learn, even for beginners. Spend a few hours and days studying SEO, and you can optimise your website and achieve higher rankings on search engines.
However, search engine algorithms often undergo updates to improve their efficiency in finding accurate results. If you wish to achieve higher rankings on search engines like Google, you must understand how these algorithms work with the help of SEO.
To yield the most efficient results out of your SEO campaign, you need to differentiate right from wrong when it comes to optimising your website. Check out this list of dos and don’ts of SEO.
The Do’s of SEO
1. Incorporate Relevant Keywords In One Page
Consistency is key to getting your page recognised by Google, which is why you need to incorporate relevant keywords for each page on your website.
For example, if you’re running a website for an SEO company in Singapore, your services page should be filled with keywords related to digital marketing. SEO, digital marketing, search engine marketing—these are just some of the keywords related to digital marketing. Utilise relevant keywords to increase your drive more traffic to your website.
2. Measure Your Performance
SEO is a trial and error process that you’ll have to go through time and time again until you achieve your desired results. Of course, you should try to lessen the mistakes after every campaign, but what’s crucial is you measure your performance so you can come up with better SEO strategies.
To measure your performance, you can use efficient SEO tools that will help you analyse the effectiveness of your keywords and usage. Doing so will help you make better decisions next time you incorporate keywords in your content.
3. Focus On Creating Quality Content
The purpose of SEO is to utilise relevant keywords in your website to increase its search engine ranking. As a result, you’ll attract more viewers and readers who might be interested in your business.
However, attracting your audience is just the tip of the iceberg. The real challenge is to hook your readers and convince them to trust your brand. To do so, you must create quality content by integrating relevant keywords in a natural and conversational manner.
After all, content and SEO go hand in hand like peanut butter and jelly. Utilise relevant keywords and create quality content for readers so you can attract your target audience and gain leads!
4. Practise Internal Linking
Inserting links to your web pages is a great way to increase your rankings. What exactly is an internal link anyway?
An internal link will direct a user from one page to another on the same domain. For example, if you want to redirect your blog readers to your services page, insert one or more internal links in your content.
Internal linking is an excellent way to increase your SEO ranking, as long as the links are relevant to your content. However, avoid spamming internal links. The consequences of spamming will impact your SEO, which we’ll talk about in the next portion of this article.
The Don’ts of SEO
1. Spamming Internal Links
As mentioned earlier, spamming internal links is an unethical SEO practice that you should avoid at all costs. Not only will your readers find it frustrating, but Google could also penalise your page for inserting too many internal links.
Limit your number of internal links per page and try to incorporate them seamlessly to avoid spamming.
2. Keyword Stuffing
Same with spamming internal links, keyword stuffing is a mistake that you should avoid. However, the difference between spamming and keyword stuffing is that the latter is more of a common mistake, rather than an unethical SEO practice.
When inserting keywords in your content, make sure they’ll appear natural and organic. Your readers will notice if you’re using keywords for SEO, rather than for creative purposes.
3. Too Much External Linking
Like internal linking, external linking is an SEO technique that will benefit your page by adding credibility and trustworthiness. However, spamming external links can also hurt your SEO.
Limit your usage of external links, and make sure they’re relevant to your page. As long as you practise proper white hat SEO techniques, and your content is good to go!
Know More About Digital Marketing!
The dos and don’ts of SEO are just some of the fundamentals of digital marketing. Consider working with an SEO company that will help you know everything there is to learn about digital marketing!
If you’re ready, contact OOm at 6391-0930!
