For companies who would want to hear from their clients and somehow educate their clients too, blogging is a very good option to keep your ties with your clients. Blogging is sharing the knowledge you know and probably what your client needs to know.
But as some companies give out some of this information for free, why should you or your company follow suit and join the company blogging bandwagon? What is it with blogging that you should follow suit and share your knowledge as well?
Here are the top 3 ways by which blogging can improve your company’s online status
1. Pre-customer service
For the ordinary folk, customer service is only for those who have availed the product or service but blogging entails more to that. Blogging helps the adamant and those doubtful of your services to try your services. You don’t have to put everything out in the open just for the customers to appreciate that, you just have to give very insightful, knowledgeable and up to date information just to show that you know your craft well and that you are not selfish when it comes to imparting knowledge.
Some customers also see the blog as a means of open communication of the company to the customers. It will definitely help if your customers are seemingly allergic to unending promises and unsatisfactory customer service; they will see it as a positive criterion to make your company look more professional and stand out versus otherwise empty competitor pages.
2. Edge
One of the things people must always realize is that competition is always stiff. And in the world where digital is very much accessible, you have to have you own edge when it comes to selling you products. The blog will be your edge.
The blog will help you raise awareness and even find loyal customers who are like minded like the company’s mission vision. Through blogs, you can talk about the off topic contents which might gain interest with the certain niche that you are selling to. And you can also know more about your customers as they get also to impart their knowledge eventually in the comments. This will also help you generate content for them in the future.
3. Authority
Having a blog is seemingly being an expert in a field which you have interest in. Having a blog means you have the chops to own that voice in that certain field.
A blog also entails for you to have a great opportunity to evangelize your products or even other companies’ products which will be beneficial for you and your customers in the future.
