Online shopping continues to be a widespread phenomenon in Singapore as more people prefer to purchase their products on the Internet rather than in person. While that doesn’t mean brick-and-mortar stores are going away anytime soon, the increasing number of online shoppers will lead to a brighter future for the eCommerce industry in Singapore.
Singapore is considered by most countries a global hub for innovation when it comes to digital marketing, eCommerce, and online shopping, and it will continue to remain so once 2021 arrives on our calendar. But before we dive into the future, let us take a look at the state of the Singaporean eCommerce industry from start to finish in 2020.
A Year-in Review: Ecommerce Marketing In 2020
A few months ago, we discussed the state of eCommerce in 2020. In summary, the pandemic changed Singapore in many ways. For instance, it is not surprising that the number of online shoppers continues to rise as the eCommerce industry transitions from 2020 to 2021. What does the rising number of online shoppers mean for eCommerce businesses, anyway?
There are around 3.9 million online shoppers in Singapore, and those numbers will continue to rise as we get closer to the year 2021. Due to the pandemic, more people in the country have been purchasing their products online. Online businesses can benefit from this growing trend of online shopping by investing in more digital marketing assets, including SEO services.
By integrating SEO with your eCommerce website, you can take advantage of the rising number of online shoppers and gain more customers. Not to mention, utilizing SEO strategies is the perfect way to increase your search engine rankings and improve your web visibility.
When it comes to eCommerce marketing and promoting your online business, you can capitalize on a few significant trends in 2020. Some of these eCommerce marketing trends in 2020 include:
- Mobile shopping
- Quick payments
- Quality customer service
- Influencer marketing
- The best eCommerce websites
- Content marketing
2020 is about to end, and we are nearing the start of 2021 in just a few days. What does the new year have in store for the eCommerce industry, and what can you do about it to gain more customers and profits?
3 Upcoming Ecommerce Marketing Trends In 2021
1. Artificial Intelligence (AI)
Artificial intelligence or AI has always been an ongoing trend for the past few years. However, expect 2021 to be the year when AI will become a significant game-changer for online businesses. How can AI benefit your online business, anyway?
You can use AI for your eCommerce website to gain the upper hand over your competitors. For example, try using a virtual assistant to provide your customers with a user-friendly online shopping experience. How about integrating a chatbot with your website to communicate with your customers while you’re away?
There are tons of ways to utilize AI for your eCommerce business. 2021 may be the perfect time to start using AI, so give it a shot and experience its benefits for your business once the new year arrives.
2. User Experience (UX)
User experience (UX), also known as user interface design or usability, refers to the process of creating a relevant and engaging web experience for users. In 2021, UX will remain to be a vital part of eCommerce marketing, so focus on providing your customers with a high-quality website experience.
UX has always been crucial for eCommerce, but 2021 is the year when it will become even more essential for online businesses. An excellent shopping experience is what all customers need, so you have to focus on improving your UX to set a positive first impression of your business. Not to mention, most online shoppers leave a website if it lacks high-quality visuals and engaging content, which makes it more important to improve your UX.
3. Social Media Shopping
Popular social media platforms such as Facebook and Instagram have their very own eCommerce set-up. In that case, why not create a social media page for your business and set up a second eCommerce platform alongside your website?
Social media shopping is going to become a huge part of eCommerce this 2021, and it might be a good time to ride along with the ongoing trend as it continues to grow. With so many people being active on social media apps or sites like Facebook and Instagram, you may want to consider launching a social media marketing campaign to drive more traffic to your website and increase your customer base.
2020 has been a rough year for most people. On the bright side, 2021 is looking brighter as 2020 comes to a close. Try to capitalize on the upcoming trends that can benefit your eCommerce business this 2021. In doing so, you can get closer to your goals, earn more money, and gain tons of new customers along the way.
Get in touch with our SEO agency in Singapore today! Contact OOm at 6391-0930 for more information.