Sep 29 2020
Facebook is one of the best social media marketing platforms, thanks to its wide range of features. From behavioural targeting to remarketing, Facebook has almost everything you need to launch an all-in-one digital marketing campaign on social media.
However, while it caters to both beginners and veterans in the marketing industry, you may encounter a few problems when promoting your business on Facebook. No doubt that it can do wonders for your brand image, but you also need to be careful when it comes to posting Facebook ads and engaging with your customers.
You must follow Facebook’s guidelines and policies for your ads to perform well as expected. On top of that, you have to make sure your ads are reaching the right audience. If not, they could be wasting both your time and money!
Sometimes failure is part of the journey that paves the way for success, but not all the time. When it comes to marketing on Facebook, there are a few mistakes that can destroy your ad performance.
Know More: The Dos And Don’ts of Facebook Marketing
In the end, promoting your business on Facebook is no easy task. Making one mistake on Facebook is similar to spilling coffee all over your paperwork. The trick is to avoid making the mistake of destroying your marketing efforts by preventing it from happening in the first place!
Here are five Facebook marketing mistakes that can destroy your campaign.
5 Mistakes That Can Destroy Your Campaign
1. Not Knowing Your Goals
The first and most harmful mistake, in the long run, is not knowing your goals. Your goals should serve as a guide that will help you come up with effective marketing strategies. WIthout them, there is no point in launching a social media marketing campaign on Facebook.
The same goes for following the wrong objective. Even if you already have a set of goals, you need to create the right marketing strategy that will help you achieve your mission. For that reason, planning is such an essential part of marketing on any social media platform. Conceptualise your goals early on so you can launch a marketing campaign to achieve your objectives.
2. Too Many Ads On A Low Budget
Which is better: quantity or quality? The correct answer is a balanced combination of both, but when push comes to shove, always prioritise quality over quantity.
Your Facebook marketing campaign should consist of quality ads that will reach your target audience. At first, you might think that posting as many ads as possible is the best way to reach your goals. However, that is not the case if you want to expand your reach and attract more customers, especially if you are on a low budget.
Another reason why Facebook is an excellent digital marketing platform is because of its budget-friendly mechanics. You can even create a social media page on Facebook for free. Nonetheless, you have better chances of succeeding if you have a reasonable budget. In that case, you should deliver your ads to the right audience to get the best results out of your marketing campaign.
How can you know if you are reaching your target audience on Facebook? For starters, Facebook offers split testing and campaign budget optimisation tools that you can use to know the right audience for your ads.
3. Forgetting To Monitor Your Performance
The best part about promoting your business on Facebook is sitting back and relaxing while your ads do the rest. But in reality, there is more to just letting your campaign work on its own. You need to monitor your performance after posting your Facebook ads to discover whether or not your marketing campaign is doing well.
Once your ads are present on Facebook, monitor their performance from time to time. Analyse your campaign to find areas that need improvement. For instance, you can check if your ads are reaching the right audience. In doing so, you can find out if you are successful in generating enough leads.
4. Creating New Ads Instead Of Managing Successful Ones
Are your ads successful? If yes, then great! But that does not mean it is the end of the line for them yet. Continue to manage your successful ads until you reach your goals and attract more customers.
There is nothing wrong with creating new ads after your previous ones have reached their goals. However, why do so when you can manage your successful ads and let them progress further to save money?
Overselling is a marketing mistake that you will see on most social media sites, not just Facebook. Whether you’re on Facebook or Instagram, try to avoid overselling your brand. Instead, focus on what you can provide to your customers.
For example, share quality blog posts that offer valuable information about topics related to your line of work. These can help your customers know more about your products or business! Not to mention, it can help you establish credibility and authority in your respective industry.
Promoting your business on Facebook is an excellent idea! However, remember to monitor your campaign from time to time to see if your ads are performing well. If not, then you have to make a few adjustments that will allow you to get one step closer to your goals!
For more tips and tricks, contact our digital marketing agency in Singapore at 6391-0930.