Gaining leads matters the most when it comes to social media marketing, especially on Facebook. You need to drive traffic to your website by posting ads on Facebook that could attract potential customers.
Posting your ads is just the beginning of what is to come for your Facebook marketing campaign. Getting leads is easier said than done, which is why you need to focus on creating high-quality ads. More importantly, you have to reach the right audience.
Facebook is one of the best platforms for social media marketing, no doubt. But to get the best results out of your marketing campaign, you need to gain leads first.
Here are a few things you need to know about Facebook marketing and gaining leads!
Two Types Of Leads
The first thing you need to know about marketing on Facebook is that you can capture two types of leads: direct and indirect.
Direct leads are those that redirect consumers to your website or social media page. You can generate direct leads if your ads are successful in encouraging consumers to contact your business, visit your website, purchase your product, and many more.
As for indirect leads, these refer to paths that result in a possible conversion, including shares, likes, and comments on Facebook. Generating indirect leads is an excellent way to get your brand noticed by more people. Unfortunately, doing so is not a guarantee that you will increase your customer base, so focus on gaining direct leads as much as possible.
5 Tips For Generating Leads On Facebook
1. Share Your Most Popular Blog Posts
With Facebook, you have a wide range of features that will not only help promote your business but also help your followers. Sharing your blog posts is one of the simplest ways to both boost your online presence and engage with your followers.
If you don’t have a blog yet, try creating one for your website. It will do wonders for your SEO if you continue to deliver high-quality content from time to time.
Check your blog to see which post has the most visits. Blog posts with a high number of views are an indication of your efficient content marketing strategy. Use this to your advantage by sharing your commonly viewed blog posts on Facebook to redirect your followers to your website and convert them into potential customers.
2. Always Put A Call To Action
A call to action (CTA) is something you put at the end of your commercial or on the bottom of your ad to engage with potential customers. Even if you create high-quality ads consistently, your Facebook marketing campaign will not progress any further or generate leads due to a lack of CTA.
Know More: The Dos And Don’ts of Facebook Marketing
If necessary, always include a CTA in your Facebook ads, posts, or images. You can encourage your followers to contact your business, visit your website, or read more blog posts.
3. Produce More Videos
Blog posts and infographics are excellent types of content that can help you engage with your followers. However, nothing matches the capabilities of a high-quality video or commercial.
Facebook’s algorithms favour videos over other types of content. If you want to generate more leads, produce quality videos and share them with your followers. Continue the same process by posting more and more videos. In due time, your videos will generate more leads than ever before.
4. Pin Your Most Popular Posts Or Links
A while ago, we mentioned that you should share your most commonly visited blog posts on Facebook. Fortunately, you can encourage more followers to visit your blog or links by pinning your Facebook posts.
If you notice that some of your Facebook posts or links are generating a high number of leads, let them continue the quality performance by pinning them on top of your business page. In doing so, your posts or links will stay on top whenever someone visits your Facebook page.
5. Interact With Your Followers
Facebook is not just for promoting your business. At its core, Facebook works best for communicating with others, which is something you should do when it comes to marketing your business.
Know More: How to Set Up a Facebook Marketing Campaign in Singapore?
Use your Facebook business page to interact with your followers. In the long run, you could convince them to become loyal customers if you earn their trust! What does it take to convert followers into customers anyway?
When posting ads, you can ask what your followers think about your products, services, posts, and many other aspects of your business. Let them know that you care about their thoughts and concerns. You can even post polls to show your followers what’s on their mind.
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Social media marketing is challenging for both beginners and veteran marketers. If you need help in marketing your business on social media, don’t hesitate to call our digital marketing agency at 6391-0930!
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