Facebook Marketing: Trends You Should Consider In 2020

Oct 07 2020

Facebook Marketing: Trends You Should Consider In 2020

Written by Carlo Angelo Suñga

Facebook Marketing Trends in 2020

Most people will agree that Facebook is one of the best platforms for social media marketing. You have access to a variety of tools that can help you reach your target audience. What’s not to love about Facebook?


Sure, Facebook has almost everything you need to promote your business on social media, but you should also learn how to use it properly for marketing. Launching a digital marketing campaign on Facebook is not a guarantee that you will attract a boatload of customers immediately.


To increase your chances of success, discover the latest trends on Facebook. In doing so, you can come up with effective social media marketing strategies that will get you one step closer to your audience.


Without further delay, here are some of Facebook trends in 2020 you should consider using for your marketing campaign!



5 Facebook Trends In 2020

5 Facebook Marketing Trends in 2020


1. Chatbots

Most people prefer to talk to a real human being, not a robot. But if you have no choice and you lack the time required to handle your business page 24/7, try utilising a chatbot for your customers and followers.


Chatbots are already a big hit on social media a few years back, but they are now becoming more prominent due to the rise of eCommerce on social media. Networking sites like Facebook and Instagram both have dedicated eCommerce features that let users establish their very own online stores.


With more people getting into online shopping on social media, maybe you should set up a chatbot to engage with potential customers while you are unavailable to assist? Your chatbot will provide Facebook users with responses related to their questions. Think of it as an automatic FAQs sheet in the form of a question-and-answer style. The person can type in an inquiry, and your chatbot will reply with the most accurate response.


For now, chatbots cannot offer the same level of customer service compared to humans. In that case, only use a chatbot for gathering information until you can reply to the person’s inquiry.


2. Facebook Live

Facebook Live has been around since 2016, but it is still one of the leading social media platform’s best features. You can post a live video while followers and Facebook users can comment in real-time.


Yes, Facebook Live sounds like a typical social media feature, but it is valuable for your business if you know when and how to use it.


For instance, you can use Facebook Live and share a live demonstration of your products. At the same time, your followers can comment on your video, providing you with quality feedback. You could even engage with your followers and fellow Facebook users by replying to their comments.


Using Facebook Live is a simple yet effective digital marketing strategy that can help you reach out to your target audience. Post live videos from time to time so you can increase your level of customer engagement.


3. Facebook Stories

Like Instagram, Facebook has its own Stories features, which comes as no surprise since both of these social media sites are under one company. Nonetheless,  consider using Facebook Stories to promote your business, similar to how you can post live videos.


The difference between using Facebook Stories and Facebook Live is that the latter is for real-time marketing. As for Facebook Stories, you can post updates, news, and images that will disappear in 24 hours.


Besides promoting your products or services, you can show a behind-the-scenes look of your business. A few high-quality photos and short videos depicting your business can help you get closer to your audience and make them feel like you are human too.


4. Influencer Marketing

Influencers are everywhere, especially on Facebook! After all, Facebook is the leading networking service worldwide. Not surprisingly, many people capitalised on that fact to attract attention and gain more followers. Maybe you can take the opportunity to partner with an influencer who can endorse your products or services?


Look for the perfect influencer on Facebook who can help you reach your target audience. He or she might be the missing link between you and your customers, so do your research and get in touch with an influencer to get started right away.


5. User-generated Content

Your customers might appreciate it if you could share some of their photos or videos. If your customers share something on Facebook related to your business, like a picture of your product, then use this as an opportunity to share user-generated content.


You can do the same strategy on Instagram, especially for Instagram Stories that allows you to share other user’s posts. It will make you feel genuinely interested in your customer’s perception of your product, services, and business.



What’s Next?

Trends come and go, which is why you need to adapt and change your Facebook marketing strategies based on the current situation. If you need help, get in touch with our digital marketing agency in Singapore to discover how our SEO services can increase your customer base!


For more of the latest trends, visit our blog and learn more about digital marketing.

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