Beginner’s Guide To Working With An SEO Agency In Singapore

What is SEO?


Building a website is the first step to digitalisation, but to increase awareness of your website to your potential customers on the internet followed by making a conversion action is the end goal of digitalisation for your business. That is when SEO in Singapore enters the picture.


SEO stands for Search Engine Optimisation. It is one of the main digital marketing strategies and this primary objective is to increase your website visibility in organic search results. In much simpler terms: being able to organically appear on the first page of search engines’ results pages (SERPs).


81% of users search the internet for products and services


81% of users search the internet for products and services. As a business, you must appear where customers are looking. The higher your web pages rank on the top of SERP, the higher the chances they will come across your website and visit your page.


A website that merely exists on the Internet is not enough. Joining forces with an SEO agency by outsourcing your SEO services needs in Singapore is essential to help you raise awareness of your website, drive traffic, and earn more revenue for your business.


By now, you have probably heard about search engine optimisation (SEO)—its benefits and how much successful businesses today invest in it. But you probably do not know in detail what you need to do before working with your chosen SEO agency. To work well with them, you better come prepared so they can help you improve your SEO campaigns.


READ MORE: Search Engine Optimisation (SEO) Guide 2023


SEO Statistics That Matter In 2023


The Internet has changed the world of marketing forever. Thanks to a growing community of internet users in the early 2000s, SEO in Singapore has established its relevance and become crucial for business growth and expansion.


This 2023, SEO remains just as relevant as ever. Statistics have proven that 68% of online experiences begin on search engines. Whenever people want to learn more about something, they search for it on Google, Yahoo or Bing to find the answer online. Optimising your website for these search engines and others can help you connect with hundreds to thousands of potential customers.


Percentage of organic traffic


Another fun fact about SEO services is that 53% of all website traffic comes from organic searches. You can expect more visitors to browse through your web pages as long as you can build customers’ trust and successfully improve your website’s search engine rankings.


SEO And COVID-19: How The Pandemic Is Highlighting The Value Of SEO


In this digital age, it is no longer news that most businesses are directing their resources toward digital marketing strategies. The value of SEO has been further emphasised since the pandemic outbreak as the world has been moving online. Online sales are skyrocketing, but users are also looking for information like recipes, DIY projects, and homeschooling.


During this period, SEO can help you predict and find opportunities. It allows you to monitor your competitors, changes in your sector, and most of all, your consumer behaviour. Therefore, you should adapt your digital marketing strategies to move with the trends. That means that right now is the perfect time to dive into SEO and if your business is already relying on SEO, it is a good sign because you have probably been experiencing higher traffic ever since the start of the pandemic. However, if you have not been receiving more organic traffic since the start of the pandemic, it could be signs of errors in SEO implementations. You can seek help from a reputable SEO agency in Singapore to perform an SEO audit on your website.


Request your Free SEO Audit Report here.


We will go into as much detail about SEO services in Singapore and what an SEO agency does, how they operate, why businesses should outsource their SEO services needs and the benefits they can take advantage of, including qualities they should look for in an SEO company.


What Does An SEO Agency Do?


An SEO agency in Singapore, like OOm, is equipped with the resources to rank your website on the first page of search results by working on the above factors that influence search engine rankings. With SEO, your business will achieve the following:


✔ Boost visibility
✔ Drive traffic
✔ Gain leads
✔ Increase conversions
✔ Maximise ROI


An SEO consultant in Singapore optimises your website for search engines, Google, in particular, to increase the rankings on SERPs for keywords and phrases relevant to your business.


Like other SEO vendors, OOm employs a range of strategies, including auditing your site, developing a custom SEO strategy, and carrying out the outlined tactics to help you reach your business goals. Here is how experts in SEO services do them.


What Happens Next If You Sign Up And Outsource SEO Services?


SEO Process


1. Account Onboarding


The account manager assigned by your SEO agency will get in touch with you to know your business better, discuss campaign objectives, and help you understand how you can benefit from SEO.


2. Keyword Research & Analysis


Your chosen SEO agency finds and analyses the keywords or phrases that drive visitors to your site using advanced keyword research tools. They use these insights to help you develop an effective content marketing strategy, which involves targeting keywords relevant to your business that are high in search volume and low in competition. That means you can target a significant pool of potential customers and rank your website for the keywords in a shorter period.


3. Google Account Setup


The SEO agency will set up ONE Google account for you. They will sign up for all Google tools such as Google Ads, Google Analytics, Google Business Profile (previously known as Google My Business), and Google Search Console.


4. On-Page Optimisation


The SEO agency will also provide recommendations to optimise your site and help you earn more organic traffic. You can expect them to consider various factors like content, headlines, and meta tags, among others.


To do all these, they will add relevant keywords from the keyword research groupings to help build quality content. That way, your content will become more visible, especially to those people searching the same or similar keywords.


5. On-Page & Off-Page Implementation


They will also put the SEO knowledge and theories into practice! Your chosen SEO agency will help you improve your website by optimising its web pages for SERP, including its headlines, HTML tags (title, meta, and header), and images.


An SEO agency can also build your site’s authority through creating high-quality backlinks and removing low-quality references to your website that could affect your rankings.


6. Technical SEO


The SEO agency will deal with complex elements of your website. One of the important aspects of technical SEO is to ensure that your website meets the Core Web Vitals (CWV) requirements set by Google. CWV refers to a set of specific metrics that Google uses to evaluate the user experience of a website. The three key metrics that Google focuses on are:


Three Metrics Google Focuses On


  • Largest Contentful Paint (LCP) – This metric measures the loading speed of your website. Google considers a good LCP score to be under 2.5 seconds.
  • First Input Delay (FID) – This metric measures the interactivity of your website. Google considers a good FID score to be under 100 milliseconds.
  • Cumulative Layout Shift (CLS) – This metric measures the visual stability of your website. Google considers a good CLS score to be under 0.1.


To ensure that your website meets these metrics, the SEO agency will need to fix any technical issues that may be affecting the loading speed, interactivity, or visual stability of your website. These issues could include things like slow server response time, large images or videos that take a long time to load, or elements on your website that shift around unexpectedly.


By addressing these technical issues, the SEO agency can help ensure that your website provides a positive user experience, which in turn can lead to higher search rankings and increased online visibility.


7. Performance Tracking And Review


Your chosen SEO agency keeps track of your campaign’s progress with our real-time ranking updates and monthly reports that provide insights on goals and backlinks earned, to name a few. They will also conduct regular assessments to see if you are getting the desired results using algorithms and tools. From there, they refine their approach where and when necessary.


8. Google Algorithm Adaptation


Even though Google updates its algorithm from time to time, an SEO agency knows how to adapt its practices to these changes and ensure you are staying on top of the game.


RELATED: 15 E-Commerce SEO Best Practices To Increase Traffic In 2023 [With Free Checklist]


The most reliable SEO vendors will treat your website as if it were their own. They will make SEO-related recommendations that maximise your ROI and look at your site from every angle to ensure you can get the most out of your investment.


In some cases, they may offer additional outsourced SEO services like content marketing or copywriting to boost the content side of your Singapore SEO strategy. OOm, for instance, offers content marketing services, which range from writing blog articles and social media posts.


The fact that a fast SEO company in Singapore knows how to assist your business rank on search engines with the ultimate goal of bringing traffic to your website and turning them into paying customers sums up all the advantages of hiring one and outsourcing your needs for SEO services.


Here is a more detailed breakdown of them:


Benefits of Implementing SEO


SEO benefits


Boost Your Search Engine Rankings


Using advanced tools and updated strategies,the best and qualified SEO company in Singapore can help your website rank higher in the search engines. They have SEO service expertswho understand what it takes to make your website look more attractive to Google and users alike, using the right keywords, website architecture, and quality content.


Improve Quality of Website Traffic


While your SEO vendors help you rank higher on search engines, they will also help improve the quality of traffic to your website. Think about it this way: if you are ranking for your targeted keywords or phrases, the traffic driving to your website is becoming more relevant because the visitors browsing through the web pages are already likely interested in your products or services.


Get Measurable Results


Contrary to conventional marketing techniques (such as TV commercials and print ads), SEO outcomes are simple to monitor and evaluate throughout a campaign. A trustworthy SEO marketing agency in Singapore offers a monthly analytic report on your SEO initiatives with insights into how the SEO services benefit your business.


DISCOVER: Top 14 Essential SEO Reporting Tools


What To Prepare Before Meeting With Your Chosen SEO Agency In Singapore?


1. Keywords


SEO vendors, indeed, can help you identify the best keywords for your brand to use, but you, as the brand, know your business more than anyone else. You should always have a say when it comes to selecting your keywords. Otherwise, your brand will suffer if you use keywords that don’t help your company.


LEARN MORE: The Importance Of Keyword Search Volume For SEO


2. Campaign objectives


SEO has one primary goal— to improve your brand’s search engine rankings. But there are different ways to achieve it. For instance, if your goal is to attract a niche audience, you need to optimise your content to get a high SERP rank and gain exposure to your target audience. If you want to increase your conversion rates, you need to improve your UI and UX with the help of technical SEO.


3. Brand Perspective


After all, you are the captain of the ship who steers it in the direction you want your brand to go. Your SEO company in Singapore will lay out all the groundwork; the skeletons of campaigns. The brand, on the other hand, will take care of the message it wants to convey and how it will deliver itself to the audience. The brand is the soul of the campaign. Combining these two leads to successful SEO campaigns.


4. Budget


SEO pricing in Singapore varies depending on your SEO services provider and the package you will take. SEO services. You have to find an SEO agency willing to work with your budget. Although it is enticing, be cautious with SEO vendors that offer low-cost services as they may be using black hat SEO strategies. Always remember that SEO campaigns are substantial investments.


READ MORE: How To Outsource The Best SEO Agency For Your Business?


Is Hiring An SEO Company And Outsourcing SEO Services Necessary?


Engaging an SEO company in Singapore is a terrific choice if you want to increase the traffic quality of your website, maximise its potential, and eventually expand your business to reach out to more customers.


However, you should be aware that SEO is a lengthy process. That means it may take time before your search engine rankings improve and your potential customers come across your website pages on SERPs. There is no way to speed up the SEO process or guarantee positive results in a short period.


To see stable SEO results , the SEO agency in Singapore will continuously keep all aspects of SEO updates, from on-page, off-page, and technical SEO. Doing so will guarantee that all SEO efforts will bear fruit constantly.


A reliable SEO consultant in Singapore can guarantee you that once your website is well optimised, you will eventually see more traffic coming to your website.


It also explains why SEO is a continuous process that needs maintenance to ensure long-term and profitable success in search engines. If that is the case, you should be ready for SEO packages in Singapore to consume chunks of your marketing budget.


How Much Does SEO Cost in Singapore?


SEO Cost Factors


While the purpose of SEO is clear, hiring SEO service experts comes with a price. The SEO pricing in Singapore can vary greatly depending on your objectives and the SEO strategies they will implement on your website.


It boils down to many other factors such as the following:


  • On-page, off-page, and technical SEO issues
  • Number of pages you want to rank
  • Level of competition for target keywords
  • Project or campaign length
  • Number of keywords
  • Content generation (SEO copywriting, images, infographics, videos)


READ MORE: SEO Pricing in Singapore: Expectations and Reality.


Once you have determined a specific estimated SEO cost in Singapore, how do you find the best SEO services in the market?


Types of SEO Services Provided by An SEO Agency


Each SEO agency is unique in terms of the range and quality of SEO services they offer. The standard SEO services an SEO company should feature the following:


SEO Services


  • Website Audit – How well is your website currently performing?
  • Competitor Analysis – What is working well for your competitors in the industry?
  • Content Analysis – Is your website content relevant, engaging, and SEO-friendly?
  • Keyword Research – What keywords does your target audience search for?
  • On-Page Optimisation – Are the page titles and meta descriptions optimised for the target keywords?
  • Off-Page Optimisation – Is your website earning quality links and mentions across the web?
  • Technical SEO – How well do the search engine bots crawl through your web pages, and have they indexed your website more effectively?
  • SEO Copywriting – Does your content have compelling words that entice users to action?
  • E-Commerce SEO – How visible is your e-commerce website on search engine results pages (SERPs)?
  • Local SEO – How visible is your business in the nearby areas?
  • International SEO – How well is your business known in other countries?
  • Video SEO – Does the videos created and posted on external sources such as YouTube drive traffic to your website or blog page?


RELATED: Top 10 Latest SEO Trends In 2023


What To Look For In An SEO Agency


Hiring experts in SEO services is like hiring an accountant to help you with bookkeeping or a cleaning company to clean your carpets: you will partner with experts in what they do to make you visible and rank higher in search engines.


Imagine you run a Singaporean home design business that specialises in French linen bedding. To get more leads to your website and attract customers through Google, you need to find and partner with a reputable SEO agency in Singapore.


If SEO is implemented correctly, after a few months, your website should begin to see an improvement in rankings on search engine results pages (SERPs) for terms like “home design stores in Singapore” or “online French linen bedding.” As a result, business picks up because of the leads generated by organic searches. That is how you can tell that your SEO strategy is effective.


The best SEO company in Singapore delivers actual results for their clients. Since there are several SEO vendors, you need to weigh your options and consider the factors that come into play to choose the right one for your business.


Proven Track Record


An SEO agency in Singapore with verified customer reviews can give you a window into how satisfied their customers are or not. As you would expect, a rogue SEO company will hesitate to show their case studies, portfolios, clientele, and even customer reviews. The reason behind their hesitation is that they probably do not have any of these or their services rated badly due to poor outcomes.


You should know that a reliable SEO agency is willing to show their case studies, portfolios, clientele and customer reviews anytime. Some of them even offer a free consultation so you will have ideas on how they can take your business to the next level.


Customised Services


Have they worked with a similar business in your industry before? What results were they able to deliver? When looking for an SEO company in Singapore, look for one that can offer strategies tailored to your business model and the goals of your business. A plus point if they are already knowledgeable about your industry and understand your target audience and business goals.


In-House Services


The SEO company in Singapore that offers in-house services means they have a full- team of SEO experts working within the company, making communication easier. Relying on them guarantees that everyone will be on the same page in producing quality and effective SEO output for your business’s goals that can better match your needs.


In addition to these, some factors you should consider are how long an agency has been in the business, what types of services they offer, and the costs of outsourced SEO service. The goal here is to find a company that can align with your campaign goals. From there, craft a tailored strategy for your business.


SEO is a good investment, provided you invest and work with the right experts in SEO services in Singapore. Remember that not all SEO agencies will live up to their promises in the long-term. Consequently, try to stay away from any SEO agency that claims guarantees comparable to any of the following:


  • Overnight rankings
  • Instant doubled traffic
  • Immediate new leads
  • The number of backlinks in an x time period
  • Quick turnaround time


Certain SEO companies can indeed make this happen, but there is a high chance they are using black hat SEO techniques, which is not impossible to maintain in the long run since search engines like Google will penalise websites that are using black hat SEO techniques. If a website gets caught red-handed with black hat SEO, their web pages will be downgraded, and the worst thing of all, get their website delisted by search engines. That means no one will be able to access their web pages, temporarily or permanently.


ALSO READ: 4 Black Hat SEO Techniques That Will Harm Your Website


Certifications and Awards


If you want to work with the best SEO company in Singapore, you must consider certifications and awards. More than decorations, these awards indicate that the company is well-recognised in the industry and among their peers.


Meanwhile, certifications also indicate the SEO agency’s qualifications and in-depth knowledge of advertising platforms. For example, OOm is a certified Google Premier Partner and Meta Business Partner. These SEO companies guarantee to be Singapore’s leaders of the digital marketing industry.


Premier Google Partner Certification


Ethical Practices


A reputable SEO agency only uses ethical SEO practices. It is willing to explain its process and strategies and answer concerns immediately to give its clients peace of mind.


You want to avoid SEO agencies that are secretive about their process or promise unrealistic results. Find an SEO company that is transparent to you, proactive, and comfortable to work with.


Client referrals and positive online reviews


Besides awards and recognitions, client referrals and positive online reviews indicate the credibility and reputation of your SEO service experts. You can search the internet for company reviews and feedback.


If you are not satisfied, you can ask the agency’s past and current clients to get an insight into their experience working with them. Moreover, you can get a glimpse of how the company reports or what its processes, strengths, and weaknesses are from the client’s perspective.


How Do You Avoid Falling Into an SEO Scam?


Aside from the factors listed above, below are steps you can take to distinguish a reliable agency from a shady one.


  • Discuss the contents of the contract and have them explain in detail the terms they are proposing and what each service entails.
  • Ask about their cancellation terms. You will not want to be locked in a contract with an agency you do not enjoy working with, right?
  • Who provides who and when? Who do you talk to for your concerns? Make sure that you have someone you can hold accountable for any issues.
  • Clarify fees and request for an itemised quotation of the services you are investing in. In most cases, SEO agencies in Singapore have packages. Therefore, you will want to assess which ones can provide you with the best value for your money. But remember that the cheapest is not always the best option.
  • If you do not own a website and require to build one, enquire with the agency on the ownership of the website. Some SEO agencies claim ownership of the website they built for the clients, particularly if they are building the website from scratch. It is best to work with a company that allows you to own the site.


Outsourced Vs In House SEO Team


As more businesses transition to the e-commerce industry, taking the time to learn, implement, and adjust an SEO campaign all at once can be challenging. Since learning everything by yourself and putting your SEO knowledge into practice can be time-consuming, one question remains: do I need an SEO agency? It would be best to find a reputable SEO company in Singapore to do the job for you.


An SEO onboarding process outlines the steps involved in the contract and ensures that your SEO provider never misses a step along the way.


Final Thoughts: Why Work with OOm Singapore


Finding an SEO strategist in Singapore to partner with is no small matter. You will want to work with someone who is capable of delivering results for as long as you plan to grow.


At OOm, we take pride in our proven track record of long-term partnerships with our clients that are based on trust and mutual growth. We set ourselves apart from the competition by offering transparency, commitment, and accountability.


OOm was established in 2006 and is an award-winning agency recognised by marketing experts on our knowledge and experience in SEO services. Even though we do not guarantee doubled traffic overnight, instant leads, or a specific figure of backlinks, what we promise, our primary goal is to deliver long-lasting success in your marketing investments.


OOm offers more than SEO services. We also have a full suite of digital marketing services that range from content marketing, Google marketing, website development and maintenance, and more. OOm is also one of the pre-approved vendors for Productivity Solutions Grant (PSG) by IMDA for Digital Marketing Solutions and E-Commerce Solutions to help SMEs kick start their digitalisation journey.


To learn more about OOm, consider browsing through our web pages. You can also contact us at +65 6391 0930 or leave a message on our website to discover more about what OOm can do for your business to help you with your needs for SEO services.