In Singapore, adapting to the frustrating heat could take some time. It’s the reason why many citizens install quality air conditioners at home. The good news is that your air conditioning company is the right solution to the problem.
It seems that summertime is here to stay in Singapore. Luckily for you, your aircon company will benefit from this the most! The warm weather is your best friend. It’s just a matter of time until you can expect to see a long line of customers waiting to request for your air conditioning services.
But of course, you need to consider your competition. With so many rival air conditioning companies, how can you stand out the most? Consider digital marketing, specifically search engine optimization (SEO) and search engine marketing (SEM).
Improving your Marketing Campaign With SEO and SEM
The demand for air conditioners in Singapore is always at an all-time high. However, that also means your competition is going to be stiff! Fortunately, you can increase your chances of winning by utilising digital marketing strategies, such as SEO and SEM, for your campaign.
SEO and SEM are probably two of the best things that could ever happen to your aircon company. When in doubt, you can count on SEO to give you long-term benefits, while SEM focuses on providing immediate results.
Why does your business need SEO and SEM? Here are some factors you could consider.
1. Your Services Are Always In Demand
Did you know that 60% of electricity consumption in both residential and commercial areas comes from aircon usage? That reason alone is why air conditioning services will always be in demand. But the question is: How does this relate to SEO?
Since SEO heavily relies on long-term strategic planning and aircon services are always in demand, optimising your website is efficient in the long run. You can make every second count as you build a broader customer base while you try to improve your online presence.
2. SEO is Perfect for Small Businesses
Most air conditioning service providers are small and medium-sized enterprises (SME) that can hugely benefit from the magic of SEO.
Considering how small or medium businesses depend on loyal and recurring customers, your aircon company should focus on bringing in more prospects. Thankfully, SEO will help your website stand out against hundreds or even thousands of competitors that want a piece of your cake.
How about SEM? What exactly is SEM, and how can it help your business?
3. Get Quick Results
SEM refers to paid search, also known as paid advertising or pay-per-click (PPC) marketing. You may be familiar with a paid search tool called Google Ads (Google AdWords), an online management platform where you can display your paid ads in no time. Besides getting quick results, the best part about is you only have to pay every time someone clicks on your ads!
4. Compete With Your Rivals
As mentioned earlier, you’ll have to compete with rival aircon servicing companies such as yours. The problem is that with a high demand for air conditioning services—combined with hundreds of competitors—it’s hard to gain brand exposure. Fortunately, SEM can help your ads appear on your rivals’ related keywords.
Effective SEO And SEM Strategies
Now that you’re aware of how SEO and SEM can affect your business, what you should do next is to learn the fundamentals of digital marketing. So let’s get down to business and consider adding these effective marketing strategies to your campaign.
1. Keyword Research
Keyword research is no doubt one of the baby steps of SEO and SEM. Find out which keywords will help increase your company’s online presence! An example of your list of keywords could include:
- Aircon company
- Aircon business
- Air conditioning services
- Air condition repair
The results may vary, which is why you need to discover which keywords you should be targeting. To do so, you should know more about your target audience and analyse the keywords that they most commonly use.
With that said, you should also utilise localised keywords to increase your chances of gaining local customers. Examples of localised keywords include:
- Aircon company in Singapore
- Aircon business in Singapore
- Air conditioning services Singapore
- Air condition repair Singapore
2. Get Busy On Social Media
Your target audience is most likely to be active on social media sites such as Facebook, Instagram, and Twitter. For that reason, it’s best to launch a social media marketing campaign that will improve your online presence, help establish credibility, and increase inbound traffic. Not to mention, you’ll get better chances of gaining loyal customers on social media! But how?
Content marketing is the key to building your reputation on social media. You can post images, videos, and publish content on networking platforms like Facebook to improve your relevance across the social media spectrum. Plus, it’s more convenient to communicate with your customers on social media, since apps like Facebook Messenger and WeChat can let you engage with users 24/7.
3. Build A Website
Your website will serve as a poster boy for your business, thanks to its power to leave a long-lasting impression on your potential customers.
Here, you can provide a catalogue of your services, pricing, blog, bio, and contact information. Think of your website as the gateway to your air conditioning business online. Visitors can pass through here anytime and anywhere, and even gain valuable information regarding your services. Consequently, your website serves as a powerful marketing tool!
To create a quality website, make sure the loading speed is above standard, the layout is navigable, and the visuals are pleasing to the eyes. Doing so will increase your chances of converting leads, gaining trust, and establish an online reputation to help you stand out against your competitors.
Consistency is the key to success in managing your SEO/SEM campaigns. Utilise the said marketing strategies to give you the upper hand that you need to thrive in the aircon services industry. Keep in mind that SEO requires patience, and its rewards will benefit your business at a slow yet steady pace.
Get ahead of your rival aircon companies with the help of our SEO company in Singapore. Contact OOm at +65 6391 0930 for more SEO and SEM tips!