Doing purchases online has been a blessing for us especially today in Singapore where we have to hustle every day with our busy lifestyles. With just a few taps and clicks, people can already have the item that they need to be delivered at their doorsteps. Because of the rising needs in the industry, more and more people have been needing processes that are quick and accurate, like what digital platforms like e-commerce websites promise. The processes of these purchases may be easy and convenient for consumers, but bringing a particular item by a specific e-commerce website to your awaiting “Add to cart” option entails elaborate strategies.
Even e-commerce websites require the right strategies into making it top the results on the search engine. While paid ads and social media posts are also good ways to boost the publicity of your site, SEO still promises the highest ROI for e-commerce websites. Since optimising your site on a field as vast as the search engine can be challenging, here are a few tips on how to SEO your e-commerce website, per the suggestions of Bill Widmer in his article:
1. Optimise keyword research and usage
If we’re dealing with SEO, looking for the right keywords and using them right is crucial in competing in a vast arena where there are as many websites aiming for the top results. The keywords you use do not just come out on top of your head—it requires careful research to know what keywords are the most commonly searched within your industry. Without the right keywords, it will be hard, if not impossible for your e-commerce website to top the rankings. With this, Widmer has thought of three ways in looking for the right keywords: Amazon, Competitor Research, and SEO tools.
Once you have gotten the breadcrumbs that lead you to top the search engine results, it is now up to you to strategise on how to make use of it with the right site architecture. This concerns the framework you have designed for your website with respect to its navigation, category pages and product pages. To design a great site structure, simplicity is key. Make it simple and scalable. The page you are about to design must not be longer than three clicks away from any other page. Assimilate the keywords you have researched which will make your page’s URLs and subdirectories relevant.
2. Design on-Page SEO strategically
Put your keywords in the right place so Google knows what your page is all about. This boils to three things about how to SEO your on-page e-Commerce: category pages, product pages, and blog content.
For your e-commerce category pages, you must already put the products in the URL to make it simple and search-friendly. Title tags, body copies, image alt texts, and metadata should not be spared from your being applied with keywords.
With optimising your product pages, just do the same thing you have done for your category pages. However, with product pages, you would no longer need banner images, and instead of a 300-word write-up, it would be better to have a 1000-word description on your bestsellers.
3. Mind your technical and local SEO
Aside from your keywords, you must also keep track of your technical and local SEO. For auditing of e-commerce websites, you begin to assess things like site speed, user experience, mobile-friendliness, and working links. SEO tools will be your big help in assessing these necessary technicalities.
You must keep in mind the overall standing of your site and hot it appears on consumers. Assessing your site with these SEO tools makes it easy for you to know the next thing you should do to improve your rankings. Once you have your on-page site locked and loaded, you can now focus on off-page SEO. This assures you the best results in an efficient way.
On auditing the SEO of your e-commerce websites, practice crawling your site with reliable SEO tools. This allows you to see broken links, missing alt text or metadata, and thin or duplicated content. After getting the reports, properly assessing it would allow you to know the next step that you can do to improve or troubleshoot several strategies. You must also assure that your link is only browsable with one URL out of the many ways that it can be presented. It is important to put yourself in the shoes of the consumers, like searching yourself on Google. This also allows you to show the indexed sites and a lot more.
On other affairs, local SEO also allows you to boost your rankings. These include optimising your Google My Business profile, building local citations and getting local links.
4. Content Marketing and Link Building
Since the digital space is becoming broader, Google makes sure it is optimised to give the users the best and the most organic experience it can get. With this, not all sites can make it to search results because of the ever-changing Google algorithm. This scrapes off several data if it does not recognise your authenticity. It has been tried and tested that users trust brands more through reading articles about it than just simply scanning ads. This says that aside from gaining the authenticity pass from Google’s algorithm, you can also genuinely send your message across potential customers about your brand. Organic content can also help you in building links across the vast digital space.
5. Regular Assessment
The digital space moves on a pace faster than we can ever imagine. Just because we are doing well now does not mean it can go on for a long time. To ensure that your e-commerce is on top of its game, practice as much of these tips as you can, as regularly as you can. With the digital tools you have in store, and with your sheer strategising, you can continue improving by systematically applying these tips and by being open to new possibilities.
To ensure that more people would get to see your brand, optimising your search engine for your e-commerce website allows you to appear easily when people search for keywords related to your industry. These tips will help you in optimising your e-commerce website so it becomes properly assimilated on search engine results. In case your hands are already full in handling your own processes, you can outsource the SEO of your e-commerce website by relying on an SEO company here in Singapore. If you are looking for one, OOm can help you out!