May 19 2020
No one can deny that Google is one of the world’s greatest gifts to marketers. The search engine has already helped millions of people worldwide since its creation. Thankfully, Google offers other efficient tools as well, including Google Ads.
Formerly known as Google AdWords, Google Ads is an online advertising platform that you can use to deliver advertisements and generate content. Google Ads is free to use, but some of its tools, such as Search Ads 360 and Display & Video Ads 360, require payment.
There are trillions of search queries being made on Google every year. With those numbers alone, no doubt using Google Ads is a no-brainer. Why opt for other advertising platforms if it has everything you need?
When it comes to using Google Ads, the real challenge lies in setting up a campaign. That’s why it’s necessary to familiarise yourself with the fundamentals of Google Ads. Once you know how to use Google Ads, you can boost your website’s search engine optimisation (SEO) ranking and increase your online visibility in the process!
How To Create A Google Ads Campaign?
1. Focus On Your Goals
Before you create a Google Ads campaign, you need to focus on your goals first. Fortunately, every digital marketer’s goal on Google Ads revolves around two objectives: To get clicks and to generate leads. For the second objective to succeed, you need to accomplish the first one beforehand.
To get clicks, you must create a list of keywords that will help your campaign reach the target audience. Before you jump into Google Ads, do keyword research to find out which words and phrases are commonly used by both your competitors and users.
Luckily, Google Ads offers a tool that allows you to come up with keywords. The keyword tool will generate ideas based on its findings on Google’s search engine. Using Google Trends will also help you find the most popular keywords as of late.
2. Understand Your Campaign Settings
Another factor to consider is your campaign settings, including the right type of campaign for your business. Make a choice based on your goals and your customers’ interests.
Before choosing a campaign type, analyse your goals first. Google offers five goals, such as:
- Website traffic
- Product & brand consideration
- Brand Awareness & reach
- App promotion
After choosing your goals, the next step is to choose your type of campaign. Overall, there are five types to choose from:
- Search Network campaign
- Display Network campaign
- Shopping campaign
- Video campaign
- App campaign
3. Create A Budget Plan
With Google Ads, you can create a budget plan based on two settings: your daily budget and your bids.
First, your budget is how much you want to spend on your campaign per day. Second, your bid is the amount of money for every time a user clicks on your link.
If it’s your first time using Google Ads, it’s an excellent idea to spread out your budget evenly for each campaign. In doing so, you can find out which campaign benefits your business the most. However, the more you learn how to use Google Ads, the more you should experiment with your campaigns by setting different budget plans for each one.
4. Learn The Basics
When using Google Ads, you’ll encounter both new and common words—all of which are essential for your campaign. So while setting up your campaign, you should get acquainted with the basics of Google Ads.
- Bidding – Each keyword has a set of ads that will determine its price per click. If the keyword you’re using has no ads, then you will display your link on top of the results page regardless of your bid.
- Keywords – These are terms typed in by users on Google. Take advantage of keywords by placing ads based on terms and phrases related to your products and services.
- Cost Per Click (CPC) – Whenever someone clicks on your link, you’ll have to pay money based on your bids.
5. Trial And Error Is The Way To Go
Lastly, when setting up a campaign, you should be aware that you might not be successful during your first try. You’ll have to test and evaluate your performance each time you set up a campaign.
Sometimes it’ll work, and sometimes it won’t. Either way, you shouldn’t stop when you hit a few bumpy roads! Small bits of improvement can go a long way.
If you want to know more about Google Ads, you should visit this website. It has everything you need to learn about setting up a Google Ads account and campaign!
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