May 21 2020
Google is the engine that keeps running even after more than two decades of usage in the marketing industry. With tools such as Google Analytics, Google Ads, and Google My Business, it seems like the world’s leading search engine is showing no signs of stopping.
However, amid such popular marketing tools and platforms is Google Shopping, one of the most underlooked services provided by Google. Formerly known as Google Product Search, Google Products, and Froogle—Google Shopping was invented by Craig Nevill-Manning to let users search for products online and compare the prices between vendors.
In short, Google Shopping is your best friend when it comes to finding the best products online. With the ability to compare prices and qualities of various products, the possibilities are endless! Nonetheless, all of this comes from a consumer’s perspective, but what about a business owner’s point of view?
3 Benefits Of Google Shopping
Online shopping is becoming more relevant these days, and thankfully, Google is streamlining its search engine platform to provide users with a more convenient experience. However, some online stores haven’t taken advantage of Google Shopping yet, so consider becoming a part of the minority that will soon become one of Google’s most cherished features!
If you’re having second thoughts about setting up a Google Shopping campaign, here are some of the reasons that may change your mind:
1. Increase Traffic
Like Google Ads, you can deliver paid ads to gain more leads immediately by using Google Shopping. With Google Shopping, you can write a short description of your products to grab the attention of your customers. As a result, you ‘ll drive more traffic to your website and increase its search engine optimisation (SEO) ranking in the process.
The more people who’ll click on your link, the higher your chances of gaining customers. For that reason, you must produce quality ads that will captivate your audience so you can convert them into potential customers!
2. Higher Conversion Rates
Compared to text ads, display ads have a better chance of grabbing the user’s attention at first sight. Since the goal of Google Shopping is to utilise visuals, you can create ads that are suited for the audience’s view. With a higher conversion rate and a reduced cost per click (CPC), you can boost your return on investment (ROI) and gain leads.
3. Increase Brand Awareness
Let’s face it: you’re not the only one trying to make a name for your business. As such, it’s hard to stand out from your competitors. Fortunately, with a broader reach, you can use Google Shopping to increase brand awareness by displaying several products in one search query.
Steps For Setting Up A Campaign
As mentioned above, there’s no shortage of miracles when it comes to using Google Shopping to display your products. While that may be true, setting up a campaign can be challenging if you’re not up for the challenge. Fortunately, creating a campaign is easy as long as you have a Google Ads account.
Here’s a brief guide on how to set up a Google Shopping campaign.
1. Sign In Your Google Ads Account
First, sign in your Google Ads account, and explore the left side of the menu to see the “Campaigns” option. Click on it to see a “+” logo, then tap on the symbol to pull out a drop-down list.
2. Create A Campaign
Create a campaign by choosing the “New Campaign” option from the list. Here, you can choose from five options:
- Universal App
Select “Shopping”, then choose a goal that’s suitable for your campaign. You can choose from three options:
- Website traffic
3. Customise Your Settings
After setting up the first stages of your campaign, continue customising your settings, including the campaign’s name. Also, you can alter the settings by changing the country of sale, filtering the inventory, and establishing a campaign URL option if necessary.
4. Select A Bidding System
You have two options: automatic and manual. If you’re new to Google’s ad auction, selecting automatic is a wise choice since it’ll automate the entire process. On the other hand, you can choose manual if you’re confident enough to do the bidding system alone without any automated assistance.
5. Set A Budget Plan
Every day, you must spend a sum of money on your ads to reach users and gain clicks. However, you should take note that sometimes you’ll have to spend more money than usual if you want to increase your chances of success.
Google Shopping is best used for boosting e-commerce websites and online stores. By learning how to use Google Shopping, you can learn more about your consumers, reach the right audience, and display several ads all at once! If you wish to know more about Google Shopping, feel free to visit this page.
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