Having a clear plan is what makes an event successful. The same is true for search engine optimisation (SEO) campaigns since each one starts with keyword mapping. After all, no one would find you or your products and services if you are not using the right keywords that your target audience is searching for.
Even though someone discovers your business on search engines like Google, it would take time. Before they can find you, they probably have to go through several pages of search engine results. And you should know that not many people pass beyond the first page, which is why keyword mapping is an essential strategy in your SEO.
If you are new to SEO and have no idea what keyword mapping is, keep reading to know the answer and learn how to use keyword mapping to improve your SEO.
What Is Keyword Mapping?
Keyword mapping is a form of planning that SEO vendors and marketers do to know the search intent of their target audiences.
Search intent refers to the reasons why people are searching for something on search engines like Google. Be it sentences or phrases—they are clues to understanding your target audience and learning how your customers behave.
Overall, keyword mapping helps you plan on the following, so you can have a successful SEO campaign:
- Determine the target keywords.
- Discover the web pages that help increase traffic and leads.
- Identify which topic your content should have.
In that case, let us show you the step-by-step process of keyword mapping. It should help you produce quality and relevant SEO campaigns that could reach your target audience.
Here are the steps of keyword mapping that you can follow.
4 Steps of Keyword Mapping
The process of keyword mapping works differently from one niche to another. Remember that everything would depend on the type of industry your business is in and who your target audiences are.
Therefore, take your time on each step of keyword mapping before moving on to the next one. Doing so should help the rest of your SEO strategies to work better.
STEP 1: Do a Keyword Research
Keyword research is about looking for the sentences or phrases that people are looking for online. As mentioned above, they are searching intent. To do this step, you have two options that you can rely on.
- Google search engine suggestions.
You can either find these as dropdowns as soon as you type a word or phrase on the search bar or the eight terms that you can find at the bottom of the browser once you click to search for the text on the search bar.
- Keyword research tools
They are software or applications that you can use to make your keyword research process a lot easier and get more accurate results.
STEP 2: Group Keywords Targeting the Same Purpose
Once you have found the keywords relevant to your products and services, group them according to their purpose.
For example, if you are creating content for Shopify SEO, the keyword groupings would be like these:
- Shopify SEO tools
- Shopify SEO plugins
- Shopify SEO apps
- Shopify SEO expert
- Shopify SEO services
- Shopify SEO pricing
As you can see, each set has the same purpose. Set A covers the instruments that Shopify owners can use to improve their SEO, while set B is about the factors they have to consider if they like to hire an expert.
STEP 3: Ready the Potential URLs
After you have grouped all the keywords that have the same purpose or answer the same question, you need to prepare the URLs where you would be placing them.
Let’s use the sets mentioned above and think of this way. Set A would have to use the same URL since all three keywords talk about the instruments to use to improve the SEO of the Shopify shops.
That means the user URL for Set A can be the following:
Either one of these is suitable for Set A, and using them would direct the visitor to where these keywords are.
STEP 4: Use the Keyword Groupings to Create Content
When your keyword groupings already have potential URLs where you can link them, that is the time you are ready to create your SEO campaigns. That means you can use the keywords you have found and create content about it.
Here are the types of content that you can make.
- Blog posts
- Video Clips
Need Help With Keyword Mapping for Your SEO campaigns?
If so, OOm would love to help. As an award-winning SEO agency in Singapore, we aim to lend a hand to all of our clients. We want them to be at ease as we expand their reach and improve their online presence through our SEO services.
Just call OOm at 6391-0930 or leave a message to let us know how we can help you with your SEO needs.