Instagram has a billion users worldwide in 2021. For that reason, it is a good idea to use Instagram for social media marketing in Singapore. You could reach hundreds or thousands of potential customers and grow an audience.


Next to Facebook and LinkedIn, Instagram is one of the widely used social media management platforms in Singapore. Not only is it easy to use, but it offers a wide range of user-friendly features.


However, before you use Instagram for your social media marketing, there are a couple of things you might want to consider. Here are some of the most popular Instagram marketing trends to in 2021.





Instagram is constantly evolving. In 2020, Facebook, Inc. introduced Shops, a feature on Instagram and Facebook that provides users with more online shopping options. You could establish an online store and sell your products to a broad audience of Instagram users.


2021 is the year when online shopping will become even more prominent on Instagram. With Instagram Shoppable posts, you can purchase products on Instagram directly for a better and more convenient online shopping experience. The checkout process is only available in the US, but there are already plans to release it worldwide.


Instagram Shopping


Pictured above: an example of an Instagram Shoppable post. (Source: Socialbakers)


For example, you can tag products on your photos. Doing so will let Instagram users click on the tags to view the products. It is a simple yet effective way to provide customers with a more convenient purchasing option.


Another eCommerce feature to consider is the Instagram Shop tab. Here, you could search for more products and online stores on Instagram with ease. This feature makes Instagram a more shopping-friendly platform, allowing users to browse through a wide selection of products conveniently.


These additional features to Instagram are examples of how the leading photo and video sharing app is evolving into a versatile online shopping platform. Expect Instagram to become a widely used eCommerce platform for many brands this 2021.



Facebook, Instagram, and TikTok are different from one another, but these social networking platforms constantly share content. Check your Instagram Feed, and you can see a wide range of videos from other platforms.


A good example is how TikTok videos are surfacing on Instagram. It is a reflection of social media and how content is easily shareable on any platform. You could do the same by posting some of your Instagram content on TikTok and vice versa to reach more social media users.


Cross-posting is excellent if you’re using more than one social media marketing platform. The trick is to share content from one platform to another. Remember to insert a call to action so people could follow your other social media pages.



There is a high chance that some or most of your Instagram followers may not even view or “like” your posts. The main reason could be that your posts contain lengthy captions. If that’s the case, try using an Instagram carousel post to share short snippets of information.


An Instagram carousel is a post in which you can browse through multiple photos by swiping. You could take advantage of this feature by creating short, easily digestible content.


Instagram Carousel


Pictured above: an example of an Instagram carousel post. (Source: Socialbakers)


The easy-to-read format makes it a good idea to use an Instagram carousel post if you want to upload short-form content. Plus, visuals such as infographics or photos are great attention



Augmented reality (AR) is becoming more and more popular every year. Even on Facebook, AR is immensely popular, thanks to brands and influencers incorporating AR into their content.


Perhaps you could also use AR when using Instagram to promote your brand. To do so, create a custom AR filter that lets you project computer-based imagery on your device’s screen.


Coca Cola


For example, Coca Cola created a custom AR filter that allows users to show the famous brand’s mascot. (Source: Social Media Week)


AR filters are fun and interactive. By creating one, you could provide your Instagram followers with a unique and engaging digital experience. Properly doing so should help you raise brand awareness.




2021 is an excellent year to start an Instagram marketing campaign. If you need help, don’t hesitate to contact a social media marketing agency in Singapore.


For trusted digital marketing services, contact OOm at 6690 4049.

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