WSQ Mastering
The Art Of SEO - Unlocking The Power Of SEO
Course Overview
Search Engine Optimisation (SEO) is vital for garnering online visibility and organic growth. This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Search Engine Optimisation (SEO) is vital for garnering online visibility and driving organic growth, especially in a competitive market like Singapore. In fact, Google organic search is responsible for 57.8% of the world’s web traffic and 49% of marketers report that organic search has the best ROI of any marketing channel, emphasising the necessity for businesses to implement effective SEO strategies.
This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.
Course Outline
Introduction to SEO
- Understand the difference between SEO vs SEM, understanding when to use each for marketing success
- Conduct keyword research and selection techniques to uncover high-performing keywords
- Explore various types of SEO content in boosting online visibility
- Leverage AI tools in SEO to streamline processes and enhance results
Establishing Website Structure
- Implement on-page SEO techniques to optimise content and metadata
- Apply off-page SEO tactics including backlinks and partnerships
- Understand technical SEO fundamentals including crawlability, site speed, and mobile optimisation
Improving Website Ranking
- Explore SERP features
- Optimise key SEO components for higher rankings
- Familiarise yourself with Google Search Console to monitor and troubleshoot website performance
- Perform website health audits to identify and resolve SEO issues that would impact SEO ranking
- Understand how influencer marketing impacts SEO and incorporate it into your SEO strategy
- Optimise for local SEO to target location-based audiences effectively
- Utilise Google Analytics and Google Search Console to analyse data and measure goals
Refining SEO Strategy
- Perform content audits to ensure alignment with SEO goals and user intent
- Conduct in-depth keyword analysis to refine content
- Understand how to optimise your website for Search Generative Experience (SGE)
Skills You Will Gain
- Keyword Research: Conduct research to uncover high-volume, low-competition keywords
- On-Page SEO Optimisation: Apply diverse strategies to craft SEO-friendly content
- Off-Page SEO Optimisation: Gain a comprehensive understanding of diverse types outreach methods
- Technical SEO Implementation: Perform a comprehensive website audit and offer recommendations for enhanced website elements and structure
- SEO Analysis: Monitor search results, assess search engine rankings, and analyse performance using analytical tools
- SEO Optimisation Strategies: Assess and enhance SEO strategies to attain business objectives, utilising tools like Semrush, Google Keyword Planner, and Google Analytics for data-driven insights
Tools Covered
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the SEO Course?
You’ll learn how to elevate your website’s visibility and drive organic growth through effective SEO strategies. Key takeaways include:
- SEO techniques to improve search rankings
- Use analytics tools to conduct SEO audits and monitor performance
- Stay updated on the latest SEO trends and best practices
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Still Have Questions?
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 8 February 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040527
Course Fees Support Validity Period: 5 Dec 2023 – 4 Dec 2027
Our Trainers
Christopher Puan
Martin Li
*Only 1 trainer will be facilitating per class
FAQs:
What is Search Engine Optimisation (SEO)?
SEO comprises a collection of tactics and methods designed to enhance a website’s visibility and ranking on search engine results pages (SERPs). This encompasses keyword research, on-page SEO, off-page SEO, and technical SEO.
What is the difference between SEO & SEM?
Search Engine Marketing (SEM) is a digital marketing strategy that employs paid advertising to enhance visibility on search engine results pages (SERPs). It predominantly centres on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when users click on their ads. On the other hand, Search Engine Optimisation (SEO) focuses on refining a website’s content and structure to boost organic search rankings. It is a long-term strategy that augments visibility without incurring direct costs.
Can I learn SEO by myself?
You can self-educate in SEO through tutorial videos available on platforms like YouTube and online guides. However, to establish yourself as an SEO specialist and demonstrate your qualifications to potential employers, acquiring certification by enrolling in an SEO course in Singapore is essential. It serves as concrete evidence of your expertise and ability to handle SEO tasks effectively.
Is SEO hard to learn?
While self-learning is an option, seeking proper guidance from experienced trainers can significantly enhance your understanding and practical application of the subject. With OOm’s 17 years of experience in the digital marketing industry, you can gain insights from real-life case studies and access tested and proven strategies when you enrol in our WSQ SEO course.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of SEO. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
WSQ Mastering the Art of SEO – Unlocking the Power of SEO testing
WSQ Mastering the Art of SEO – Unlocking the Power of SEO testing
TGS-2023040527
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
