Even though LinkedIn is not like other social media platforms, you can still use it for social media marketing for your company. With almost 800,000 users of professionals and businesses in more than 200 countries and territories worldwide, there is no doubt that LinkedIn has the world’s largest professional network.
At LinkedIn, connecting and strengthening professional relationships is not the only thing it could do. In this social media platform, any company can build credibility, create a meaningful network from established experts and businesses of different industries.
Besides quality and relevant content, you should pair it with visually appealing images to captivate their interest and nudge them to get engaged with you. However, an incredible layout or design alone is not enough. Your Images should load quickly and fit perfectly to the ratio required by LinkedIn.
To guarantee that you would do well not only with LinkedIn ads but for the rest of your social media marketing campaign, you should take note of the following. They are a guide to LinkedIn image sizes, which can help you make your social media marketing stand out.
5 LinkedIn Image Sizes
1. Company Logo
Even though LinkedIn has in-platform photo adjustments for profiles, a perfect fit can help make your company logo more appealing. Thus, when your company gets previewed to any user on the “Companies you may want to follow” section, they more likely consider visiting your LinkedIn business page.
Keep in mind that the more captivating your company logo, the more followers you will gain and widen your customer base. That is why when you upload your company logo, make sure it is within the recommended size of 300 x 300 pixels and with an aspect ratio of 1:1 and 4 MB maximum file size.
2. Page Cover
Besides the company logo, the page cover is another social media marketing asset of your company. Since it appears at the top of your business page, you will be able to highlight what your business has to offer.
However, you have to be careful of the page cover layout. Since it is always behind the company logo, chances are no one will see the entire design or text it has unless they click on it.
That is why when you design the page cover, make sure that no design or text will overlap with the company logo, just like this image below.
To guarantee that, you should remember the recommended size of the page cover is 1128 x 191 pixels with an aspect ratio of 1.91:1 and a maximum file size of 4 MB.
3. Shared Link Post
Whether it is a LinkedIn post with a photo or a link with an image to a blog post, its recommended size is the same. It should be 1200 x 627 pixels. Otherwise, some parts of the image will get cut, and those who stumble upon your Linkedin post will not be able to see the entire picture even if they click on it.
To see the featured image, they have to click on the LinkedIn post and get directed to the blog page to view the featured image as a whole.
4. Post Image
A LinkedIn post image is somehow the same as a shared link post. The differences are that it has a different dimension, depending on its format.
If you plan to post LinkedIn post images in a portrait format, the recommended size is 1080 x 1350 pixels, and its aspect ratio is 4:5. While in a landscape format, the recommended size is 1200 x 627 pixels with an aspect ratio of 1.91:1 On the other hand, a square format of a LinkedIn post image should be 1200 x 1200 pixels with an aspect ratio of 1:1.
Most importantly, a LinkedIn post image that does not have any link attached comes from other websites. Besides the image, it only has a caption and hashtags as part of a social media marketing campaign on LinkedIn.
Above all, you should pay attention to the sizes of LinkedIn ads. Since their formatting can be more complicated than images attached with social media marketing campaigns, we have outlined the key points you should know. The following will help you do well with your LinkedIn ads.
- Sponsored Content
If you opt for sponsored content as your LinkedIn Ads, you need to pair it with outstanding visuals to attract and draw the attention of your target market.
Look at this picture below as an example.
To guarantee your sponsored content would look like this, keep the dimension to its recommended size of 1200 x 627 pixels. You can reduce its width to 400 pixels. Nevertheless, in aspect ratio, that would be 1.91:1, and its file size should be 5 MB or smaller.
- Message Ads
Meanwhile, if you prefer message ads as your social media marketing campaign, you may attach a creative banner 300 x 250 pixels with an aspect ratio of 1.2:1, which should not be larger than 40 KB.
You also have to make sure that the message text it contains should not be more than 1,500 characters, and the subject line should be at least 60 characters or lower.
An example of a message ad without a creative banner.
- Carousel Image Ads
On the other hand, LinkedIn carousel image ads allow you to multiple images in a single, carousel-style ad. With this, you can captivate more of your target market with visually appealing images.
However, you should know that there are two types of LinkedIn carousel image ads, one with a CTA and one without a CTA.
Here is an example of the two:
Even though these two look different from each other, the recommended image sizes of 1080 x 1080 pixels are the same. In aspect ratio, that would be a 1:1 aspect ratio with a maximum file size of 10 MB
- Event Ads
For any event you would like to promote on LinkedIn, the event ads should look like this. The recommended size of this social media marketing campaign is 1200 x 300 pixels, and its aspect ratio is 4:1 like this picture below.
And apart from the image, you have to keep the introductory text within 600 characters, and the event name should be around 255 characters.
Like other social media platforms, having the right image size for your LinkedIn marketing campaign can help your target market see the creatives clearly. That is why you should consider bookmarking this LinkedIn image sizes guide for 2021 to have smooth sailing with your LinkedIn marketing campaigns.
If you need further help with social media marketing strategies, why not partner with a digital agency?
OOm has a team of social media marketing experts who are knowledgeable about various social media image sizes. Call us at 6391-0930!