As the leading professional networking platform with over 1 billion users globally, LinkedIn is a crucial space that every marketer and business must master. Amidst the numerous strategies to capture attention on this platform, using the correct LinkedIn post sizes for various types of content is essential for standing out and conveying your message effectively.
In this guide, we will equip you with the all latest images dimensions you need for LinkedIn and clarify when and where to use them. Whether you’re optimising your professional profile or creating captivating content for your company page, you’ll find everything you need to make the most of your LinkedIn content.
Personal Profile
1. Profile Picture: 400 x 400 px
Your LinkedIn profile picture is the first impression potential connections and clients will have of you. Use a high-quality, professional headshot to establish your credibility and make you appear more approachable.
2. Background Banner: 1584 x 396 px
Your banner background image is an opportunity to showcase your personal brand or professional achievements. To avoid cropping on different devices, ensure that all important details are centred within the image.
Company Page
Businesses looking to establish a robust LinkedIn presence should prioritise creating a compelling company page. Here are the key visual elements to consider:
1. Company Logo: 300 x 300 px
Similar to profile pictures, your company logo should follow a 1:1 aspect ratio. Upload a higher-resolution logo under 4MB for crispness and scalability across various page elements.
2. Background Banner: 1128 x 191 px
The company cover image is a prime opportunity to tell your brand story. Utilise this space to showcase your team, products, services, or company culture. Use an aspect ratio of 1.91:1 and a maximum file size of 4MB. Additionally, keep any text and graphics clear of the company logo, which will be positioned in front of the cover image.
3. Life Tab Main Image: 1128 x 376 px
The Life tab allows business profiles to highlight company updates, news, and events. The main image of this section should follow a 3:1 aspect ratio for optimal display.
Learn more: 5 Tips For Generating Leads On Linkedin
LinkedIn Posts
Image Post Sizes
When it comes to social media content, visuals significantly boost engagement. Here are the recommended sizes for images shared in LinkedIn posts:
1. Single Image Posts
One of the most common formats for posts, LinkedIn provides several size options for posts’ images.
Portrait: 1080 x 1350 pixels
Landscape: 1200 x 628 pixels
Square: 1200 x 1200 pixels
2. Carousel Images
For carousel posts, maintain a consistent dimension of 1080 x 1080 px per image. This square format allows for uniformity and enhances the visual experience.
3. Shared Link Post
When sharing a link on LinkedIn, whether to a blog post or your company website, adding an image (1200 x 627 px) can help it stand out in the feed.
Video Dimensions
Video content is increasingly popular on LinkedIn, offering a dynamic way to connect with your audience.
1. Landscape Video
Use a 16:9 aspect ratio, with dimensions of 1920 x 1080 px or 1200 x 675 px. This format is ideal for professional content viewed on desktops.
2. Square Video
For square videos, a 1:1 aspect ratio is recommended, with dimensions of 1080 x 1080 px or 1920 x 1920 px. This ensures that your video fits seamlessly in users’ feeds, capturing attention effectively.
3. Vertical Video
For vertical videos, use a 9:16 aspect ratio, sized at 720 x 1280 px. This format works best for mobile-first content.
LinkedIn Ads
Looking to expand your reach on LinkedIn through paid advertising? Here’s a breakdown of the key LinkedIn ad types and the recommended post sizes:
1. Single-Image Ads
Sponsored Content ads (appears as posts marked ‘Promoted’) are native ads that appear directly in the LinkedIn feed, making them a natural part of the browsing experience. This LinkedIn ad format can include image posts, video posts, or carousel posts, following the same dimensions as posts:
Landscape: 1.91 : 1 – 1200 x 628 pixels
Square: 1:1 – 1200 x 1200 pixels
Vertical
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels
2. Event Ads: 1200 x 628 px
Event ads are specifically designed to promote your webinars, workshops, or other professional events. They appear in users’ feeds and feature a banner image, event name, date, and a call-to-action (CTA).
3. Message Ads: 300 x 250 px
Message ads allow you to reach LinkedIn members directly in their inboxes, creating a personalised experience that feels more like a one-on-one interaction.
You can include a creative banner (up to 40KB) and a message body of up to 1,500 characters, along with a subject line of up to 60 characters to capture attention effectively.
LinkedIn Groups
LinkedIn Groups are a great way to connect with like-minded professionals. While image sizes aren’t as critical for groups, having a clear and recognisable image can help attract members.
- Group Logo: 300 x 300 px
- Background Banner: 1536 x 769 px
Conclusion
All in all, understanding how to optimise images for LinkedIn is vital for those looking to maximise their presence on the platform. Keep these post size guidelines in mind as you craft your LinkedIn strategy, and watch as your efforts translate into meaningful connections and opportunities for your business.
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
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