Jul 07 2018

Look Who’s Talking: Jay Kwek

Posted by Charisma Felix ,

Brace yourselves as we give the spotlight to one of the newest face in OOm. He is dedicated in making sure that our company provides the needs of his clients in the best way possible. Little did most of us know, he is an outgoing person who loves to try and explore new things. Oh, yeah, and he’s kind of a rock star, too!

Here’s our Account Manager, Jay Kwek.


Describe your role at OOm.

I’m a super villain! Just kidding!

I’m an Account Manager in OOM. So, in a nutshell, I try to answer any worries the client has and try to let them understand more on what Digital Marketing can do for them.

In addition to that, hearing and understanding what the client’s needs are, I guide my team in what needs to be delivered towards the many services we do.


How did you end up in the digital marketing industry? Tell us a little bit about your career.

Back when I was in University, there was a great hype in regard to the whole digital marketing space. Facebook, YouTube, Google, and many more were stepping up to the digital marketing realm of things.

Being a marketing student, I kind of knew I need to dive into digital marketing. So, though I was studying the traditional marketing medium, I went for a few digital marketing seminars, hands-on SEO and paid advertising. Trying to learn the ins and outs of everything, I was hooked and still learning for the past 8 odd years.


How do you handle pressure when it comes to disgruntled clients?

The key is to not crack under pressure. It’s easier said than done, and I learned it through a few incidents.

When clients are unsatisfied with some things, as account managers, we need to understand what went wrong and try to help rectify the issue immediately.

But ultimately, have an open mind and heart, listen on what the client has to say, and to act towards resolving the solution.

That’s the best way to solving anything in my opinion.


What is the most challenging aspect of your job as an Account Manager?

To be really honest, although we know the many products in digital marketing, there are many takes and approaches in regards to different industry. Understanding the consumer’s behaviour towards a certain industry is the most challenging in my opinion.

Usually, I will catch up with the client and understand what the business model of the company is and how are their customers reacting towards their promotion. From there, I will do my research and try to come up with an approach that will work for the client.

Tough, but it’s definitely worth it.


If you’re not in this industry, what else would you be doing as your career?

I really love music a lot, most likely I will be a music producer, performer, or a DJ. If not, probably something in extreme sports – skateboarding, surfing, or maybe wakeboarding. Something fast-paced.

Maybe even an actor, ok I’m not very sure.


What else do you do outside work?

I have many interests and I try chasing after experiences. So, besides work, music, and working out. Probably binging on movies, games, and trying something new like archery, pottery, eating a new cuisine, learning a new trick like juggling, etc. etc.


If you have a time machine and you can only use it once, would you go back to the past or will you go to the future? Why?

I will go back to the past and start Facebook before Mark Zuckerberg.

Well… Just because! LOL!

Jokes aside, I have done a lot of things I wished I shouldn’t have, but it comes with knowledge and experience that made me the person I am today.

Since we are talking about digital marketing here, I would like to go back in time and wish I didn’t take such a long time to understand digital transformation and probably try to work for Facebook or Google.


What’s the one thing you cannot live without?

Money! Loads of people will say that you don’t need money to live, I like to see them live without it! HAHA!


What do you consider as your best asset, physically?

Took me awhile to answer this, but if I have to pick, I’m blessed I have really thick nice hair.


What do you love about OOm?

I really love the culture of the company. The bosses have done a really good job setting a really good learning environment. Bosses and leaders will take the time to understand difficult situations you are facing and approach you with discussions to help you grow in your role. I really like it because not only they do not spoon feed you with the answers, they will prompt questions to help guide you to answer the tough questions yourself.

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