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CommercialAsia.com, the region’s largest dedicated commercial and industrial property portal under the iProperty.com group, has commissioned digital marketing agency OOm to manage its search engine marketing duties across South-East Asia, Hong Kong and Australia after a closed door pitch involving 2 other agencies.
OOm will be responsible to come up with a regional search marketing strategies to promote CommercialAsia.com wide range of commercial and industrial listings.
“Nowadays, consumers like to do their commercial property search online. Be it in Singapore or around the Asia Pacific.” said Glenn Thompson, General Manager of CommercialAsia.com.
“We felt that our brand needs to stay on top of the consumer minds when searching for commercial or industrial properties via online platform. This requires great efforts which we feel OOm has the capability to deliver.”
Ian Cheow, MD of OOm added that the team is delighted to have the opportunity to work with the leading commercial and industrial property portal.
Luxury fashion retailer Club 21 also recently appointed the agency to manage its search marketing duties across Southeast Asia and Asia Pacific.
OOm is the winner of the Best Search Campaign at Agency of the Year MARKies Award 2011.
Some of its clients include Club 21 Global, Kaplan Singapore, American Express, WingTai Asia and Servcorp.
Listed on the Australian Securities Exchange, the iProperty Group (ASX:IPP) owns and operates Asia’s No.1 network of property websites under the iProperty.com umbrella brand.
Headquartered in Kuala Lumpur, Malaysia, the Company is focused on developing and operating leading real estate Internet portals with other complementary offerings in Asian markets. It currently operates online property portals for consumer and business needs in the markets of Malaysia, Hong Kong, Macau, Indonesia and Singapore, and has investments in India and Philippines. Most of its sites are ranked first in their respective markets.
Along with 18 property websites around the region, the Group’s portfolio also includes the first comprehensive regional commercial property website, CommercialAsia.com, as well as a regional property exhibition business and a Malaysian monthly property magazine.
iProperty Group Network of websites:
OOm delivers result-oriented search marketing solutions to both SMEs and enterprises. Founded in 2006, the digital marketing agency has grown to become a leading search marketing agency that is committed to working with clients throughout South-East Asia and Asia Pacific.
The agency is also invited to speak at industry events like ad:tech Singapore 2011, Search Engine Marketing Expo and others, to share strategies and educate the market about online marketing.
At Agency of the Year 2011, OOm was the only local agency to receive the MARKies award from Marketing Magazine, rewarding OOm’s competency in Search Engine Marketing.
For more information on OOm, please log on to www.oom.com.sg.