On-page search engine optimisation (SEO) is an integral part of digital marketing, no doubt about it. You need to optimise each page in your website to boost your SEO rankings. Without proper on-page SEO strategies, your site could rank lower on search engines like Google and Bing.
However, like off-page SEO, there are many things about on-page SEO that affect your rankings. The problem is, you might know about them yet, which is why we’re going to talk about the essential factors that will affect your SEO rankings. After learning the basics of on-page SEO, you can come up with better strategies for optimising your website!
Here are some of the essential factors to consider regarding on-page SEO.
6 Essential Factors Of On-page SEO
1. Speed and Performance
Google’s algorithms often undergo updates without you even noticing. One of these changes is Google’s priority over websites that have speedy loading times with responsive features. Not to mention, sites which are mobile-friendly usually rank higher too. That means you should optimise your site for mobile devices if you want to improve your SEO rankings.
Fortunately, checking your website to see if it’s mobile-friendly is simple. All you need to do is use Google’s mobile testing tool to find out if your site runs well on mobile devices.
Make sure your website runs smoothly across various devices so you can reach a wide range of users. Doing so will reward your site with a higher SEO ranking!
2. Google EAT
In 2014, Google updated its algorithms with guidelines focusing on a site’s expertise, authoritativeness, and trustworthiness. Thus, Google EAT became an essential part of SEO.
While EAT is not a direct ranking factor, it can affect your SEO if you fail to pass Google’s EAT guidelines. For that reason, you need to make high-quality content with credibility and authority in mind.
To create quality content for Google EAT, you must cite references from reliable sources. Consider posting certificates or proof of your expertise on your website as well. You may not improve your SEO rankings in an instant, but Google will evaluate your site and give it a thumbs up if you create high-quality content for EAT.
3. Title Tags
Your website consists of pages that will separately show up on search results depending on the queries and keywords. Each of your pages will display title tags to indicate the meaning or subject matter of the content. An excellent title tag can attract visitors, same with a poorly made title tag that can discourage them as well. That’s you should create a clear and concise title tag for each web page.
A single title tag won’t immediately improve your SEO rankings. Nonetheless, it plays a small yet significant role in increasing organic traffic. Not to mention, poor title tags can severely impact your SEO, so it’s better to be safe than sorry by creating a concise title tag for each web page.
Unlike title tags, headlines are titles that refer to a post or article itself, not the page or link displayed on search results. You must write compelling headlines to attract readers and give them a taste of what your post is all about.
Create a headline that will summarise the gist of your content without revealing too many details. Also, try making unique headlines so you can avoid your articles from being mixed in with other generic posts. Try to spark interest to make a good impression. Utilise relevant keywords if possible, so your posts have a better chance of ranking higher on Google.
5. Keyword Usage
In digital marketing, content is often the king of the castle. However, never neglect the importance of SEO as well.
If quality content is the king, then SEO is queen. Combine the two to create a recipe for success that will help your website top the ranks on search engines. Create compelling content for readers while using relevant keywords to improve your SEO rankings.
However, when using keywords, remember to avoid spamming or stuffing. It’s a black hat SEO practice that you must avoid at all costs, or else Google will penalise your website.
Include high-quality images on your website and blog posts to make your content more engaging for users. A handful of images is also excellent for giving more space on a page that’s full of texts. However, you must optimise your images to make sure your site will perform well.
A well-optimised image can speed up your website’s loading times and improve your organic traffic too. Use descriptive titles and texts to incorporate images in your content.
These essential factors will affect your SEO rankings, one way or another. Monitor your on-page SEO performance to see if your website is still holding up well. Consider working with a digital marketing agency if you wish to get the best possible results out of your campaigns!
Call our SEO company in Singapore at 6391-0930 if you’re ready to take your marketing skills to the next level.