Today, information dissemination has already assumed different forms and has already emerged from different platforms. These changes have spread like wildfire and the digital age was glad to dance on its flames. One of the forms of media that have emerged is Podcast.
Given how widespread and equally necessary the use of the digital space is, this also becomes a favourable ground for you to introduce your brand to the public and allow engagement. With this great deal of publicity, more and more people will patronise your brand and continue trusting you.
In an article by Annamaria Nagy, Podcast was described as on-demand internet radio talks. Podcast came from the words “pod” and “broadcast”. Pod, as in with iPod devices, means something that is portable and something that you can listen to wherever you go. Broadcast, in turn, draws inspiration from the medium of radio. With this, you can just as enjoy podcast via the same medium.
Podcasts are recordings of conversations between a host and a guest speaker. Podcasts are like the segments we listen to on the radio. It can also be a monologue of a person sharing their thoughts. They can be made accessible by searching for the tracks on the website of the author or on iTunes using our own devices.
Here in Singapore, AsiaRadio Today reports that podcast listeners are still relatively slow-moving. Years ago, the podcast scene was almost nonexistent, with very lacking pieces to ever come out. Today, as time has progressed, different radio stations and magazines are starting their own podcasts. The podcasting scene in Singapore has yet to grow compared to how it has spread overseas. According to Norman Tan, Editor-in-Chief of Esquire Singapore and Host of Esquire’s podcast THE BITE, this is because of how Singaporeans do not feel the need to listen to podcasts while commuting as the country is geographically small. On the other hand, the Australian Broadcasting Corporation conducted a survey in 2018 where a good 78% of people actually listen to podcasts at home. This sheds a bright future for the podcasting scene in Singapore as the people can listen to it while they are at home.
If you are thinking of starting a podcast here in Singapore—and we say now is a perfect time—Podcast Motor has provided tips on how to grow your audience. We have condensed it into a few points:
To grow your podcast audience, make sure that the basics of having a holistic podcast. Assess what you currently have. Are your present podcasts boring? Are they a bit messy and unprepared? It was said that it is better to not have any podcasts at all than to have bad podcasts. If you think your podcasts need improvement, just clear all your past podcasts and start anew. This time, do it right. Think of a good, catchy title, crank up the equipment you are going to use, and work out on that hosting skills. Have a good platform where you can post your podcast, like on Youtube.
If you are going to release a podcast, get to know your audience first. Based on what kind of podcast you are going to release, get to know the audience you are targeting, and their behaviour. With this, your podcast will have better reception with the listeners. Everyone knows how challenging it is to come up with topics, so why not ask these audiences, themselves? After posting a podcast, you can add a comments section on what the audiences would like to hear next or if they have anything to suggest. Channel your quirkiness, and be more engaging. Do not be afraid to experiment and bring out fresh content.
Expand your network, and make friends with other podcasters. Having a wider network would empower you to keep producing podcasts. You can also exchange a few tips and ideas in support of the whole podcasting scene. You can also go out and promote each other.
Build a website and release blogs for your podcasting site. Experiment with different types of social media where you can get to know the followers supporting your podcast. Through your social media, you can also engage with your followers and get to know them better.
Create a more comprehensive structure of your plans on your podcast content. You can also repurpose your content so it can assume a different medium, thereby having the possibility to be released on a different platform. This allows you to reach a wider spectrum of audiences. One example is to create a transcript out of it with a good call-to-action.
Now that you have tips on how to create a good podcast, thereby expanding your audience, you must now maintain the same quality with fresh ideas to add. Make sure that you upload new episodes regularly that are sure to be well-planned out. Even if you are going out on a vacation, you can plan episodes and record it ahead of time.
As said about expanding your network, you can also do collaborations with your fellow podcasters. This will bring both of your audiences together which, in turn, can mean more followers and supporters for both of you.
Here are just a few tips on how you can gain and expand your podcast audiences. It cannot be denied that when launching podcasts, its relation to social media cannot be separated. It goes in both ways that a good podcast cannot live alone without an optimised social media presence. Likewise, good publicity from social media cannot improve audiences if you have a bad podcast. With this, Singapore today has reliable social media marketing agencies and online reputation manager that can help you out with your social media optimising.