What Is Programmatic Advertising?

Programmatic advertising, an automated and data-driven approach to buying and optimising digital ad campaigns, is the future of online marketing. Unlike traditional methods, programmatic advertising leverages advanced technology and real-time data analysis to ensure your ads reach the right audience, at the right time and on the right platform. At OOm, a leading digital marketing agency in Singapore, we offer a comprehensive range of programmatic advertising services that can boost your online presence and maximise your return on investment (ROI). Get in touch with us to find out how we can help.

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Why Work With OOm for Programmatic Advertising?

OOm excels in seamlessly integrating your programmatic advertising efforts across various platforms, ensuring a cohesive and effective online presence. Our team specialises in navigating the intricacies of programmatic advertising, ensuring that your brand message reaches the right audience at the right time.


We are also a full-suite digital marketing agency offering a wide spectrum of services, ranging from SEO to SEM, GDN, PPC management, and more. Instead of dealing with multiple agencies for various services, you can enjoy the convenience of a one-stop solution. This integrated approach ensures that your digital marketing efforts are cohesive, efficient, and easier to manage.

Comprehensive Content Creation Expertise

Comprehensive Content Creation Expertise

At OOm, we go beyond just running programmatic ads; we offer a comprehensive range of content creation services, including production, design, and copywriting. Our team of creative experts are skilled in developing captivating ad creatives that resonate with your target audience.

Professional Optimisation Support

Professional Optimisation Support

OOm boasts a team of seasoned professionals who specialise in campaign optimisation. They meticulously analyse performance data, fine-tune bidding strategies, and make real-time adjustments to ensure your ads are reaching the right audience and delivering optimal results.

Precise Campaign Performance Monitoring

Precise Campaign Performance Monitoring

We keep a watchful eye on every aspect of your campaigns by tracking metrics, assessing data, and generating reports to provide a clear picture of how your ads are performing. This enables you to identify opportunities for improvement and make informed decisions.

Our Clientele

Consisting of an expanded mix of SMEs and enterprises, our clients are our top priority. Check out some of the companies we’ve helped recently through our diverse portfolio.


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Why Programmatic Advertising?

The advantages of programmatic advertising include unparalleled precision, cost efficiency, real-time optimisation, a wide reach,
data-driven decision-making, and personalisation.

Why Programmatic Advertising

Real-time Optimisation and Bid Submission

Manual adjustments and negotiations take time and often result in missed opportunities. Programmatic ads, on the other hand, operate in milliseconds. It constantly assesses ad performance and adjusts bidding strategies to ensure your messages are displayed to the most relevant audiences when they are most likely to engage.

Improved Targeting Capabilities

Programmatic digital advertising utilises a data-driven approach that allows you to tailor ads based on various factors such as demographics, online behaviour, interests, and even location. By delivering highly relevant content to the right people, the chances of conversions increase, making your ad spend more efficient.

Easily Trackable and Scalable

Every aspect of a programmatic ad is trackable and this level of transparency allows you to analyse the performance, gaining insights into what is working and what needs improvement. Programmatic advertising is also highly scalable, making it easy for you to adjust your budgets and reach as you see fit, ensuring flexibility.

Wider Reach

With programmatic advertising, your business can maintain an omnichannel presence, ensuring that your target audience encounters your brand and message in various online environments. This wider reach not only increases brand visibility but also boosts the potential for conversions.

What Are the Programmatic Advertising Channels?



Programmatic video ads can be tailored to appear on various platforms, including websites and social media, making it an excellent choice for businesses looking to convey their messages through compelling visuals.

Connected TV

Connected TV

Businesses can target their programmatic ads to users watching content on smart TVs and other streaming devices. This channel allows for precise audience targeting and the delivery of high-quality video content on the big screen, ensuring a more immersive viewing experience.

Digital Out-Of-Home

Digital Out-Of-Home

Programmatic Digital Out-Of-Home (DOOH) empowers businesses to display dynamic and contextually relevant content on digital billboards, kiosks, and other public displays. This provides visibility in high traffic locations, making it an excellent choice for local and location-based marketing efforts.

Audio Ads

Audio Ads

Programmatic audio advertising allows for the precise targeting of listeners based on their preferences, ensuring that businesses’ messages are heard by the right ears.



Businesses can seamlessly integrate their messages into video games, reaching a highly engaged and interactive audience. This is a novel way to promote products and services while players are fully immersed in their gaming experiences.



Programmatic display ads encompass a wide range of visual formats, from banners to rich media ads. These ads are displayed on websites, ensuring a broad reach and increased brand visibility.



Programmatic native ads seamlessly blend with the content of the platform, creating a less intrusive and more user-friendly advertising experience. This subtlety can enhance user engagement and credibility.

Frequently Asked Questions about Programmatic Advertising

Programmatic advertising is an automated, data-driven approach to buying and optimising digital ad campaigns. It involves using algorithms and real-time bidding to purchase ad space on websites and apps, targeting specific audiences with precision.

The 4 main components of programmatic ads are:

Demand-Side Platform (DSP): DSPs allow advertisers to access a wide range of ad inventory and make real-time bids on ad impressions. They provide tools for targeting specific audiences and optimising ad placements based on various factors such as user behaviour, demographics, and location.

Supply-Side Platform (SSP): SSPs connect publishers with multiple ad exchanges and demand sources, ensuring that their ad space is effectively monetised. They also provide tools for setting ad pricing, controlling access to inventory, and optimising ad placements for maximum revenue.

Data Management Platforms (DMP): DMPs play a crucial role in programmatic advertising by providing valuable audience insights. Advertisers and publishers can use DMPs to segment and target specific audience groups based on this data, creating more personalised and effective ad campaigns.

Ad Exchanges: They facilitate real-time auctions, allowing advertisers to bid on available ad inventory. Ad exchanges also provide transparency and efficiency in the programmatic advertising ecosystem, ensuring fair pricing and access to ad placements across a wide network of websites and apps.

Programmatic marketing works by collecting and analysing data about user behaviour, preferences, and demographics. Advertisers then use this data to create detailed profiles of potential customers and automate the process of buying and optimising digital ad campaigns.

A Demand Side Platform (DSP) is a technology that advertisers and agencies use to automate the process of buying and optimising digital ad inventory. DSPs enable advertisers to bid on ad placements in real-time and target specific audiences with their ads.

Programmatic advertising offers a wide range of channels to effectively reach and engage your target audience. The key types of programmatic advertising channels include:

• Video ads

• Connected TV

• Digital out-of-home (DOOH)

• Audio ads

• In-game ads

• Display ads

• Native ads.

A Supply Side Platform (SSP) is a technology used by publishers and website owners to manage and optimise the sale of their advertising inventory. SSPs connect publishers with multiple ad exchanges and demand sources, helping them maximise revenue from their ad space.

Programmatic advertising offers various methods and approaches to buying and optimising digital ad campaigns. Here are the primary types:

Real-Time Bidding: It involves advertisers participating in real-time auctions to bid on ad inventory. Advertisers can set their bid prices based on their targeting criteria, and the highest bidder wins the ad placement.

Private Marketplace: These are invitation-only ad exchanges, typically used by publishers to offer premium ad inventory to a select group of advertisers. This provides a controlled and more exclusive environment for buying and selling ad space.

Preferred Deals: These deals are pre-negotiated and reserved for preferred partners. Advertisers receive priority access to the chosen inventory, allowing them to secure ad placements at set rates before the broader auction takes place.

Programmatic Guaranteed: It is a method where advertisers and publishers agree on specific terms and guaranteed ad placements in advance. This approach provides the benefits of programmatic technology while ensuring certainty in terms of inventory, pricing, and delivery

Programmatic advertising offers a myriad of advantages, including:

Precision Targeting: Advertisers can define their target audience based on factors like demographics, behaviour, interests, and location. This precision ensures that ads are delivered to the most relevant and receptive viewers, increasing the chances of engagement and conversions.

Cost Efficiency: Advertisers can set budgets and bid amounts, optimising their campaigns to get the most out of their allocated budget. Real-time bidding and automated ad placements help reduce wasted ad spend by ensuring that ads are displayed to the right audience at the right time.

Real-time Optimisation: Advertisers can continuously analyse campaign performance and make immediate changes to optimise results. This agility ensures that ads remain effective and adaptive throughout the campaign, increasing overall efficiency.

Wider Reach: Programmatic advertising allows businesses to engage with a broader audience, increasing brand visibility and the potential for growth. This broader reach ensures that the message can be seen by a diverse and extensive set of viewers.

Data-Driven Decision Making: Advertisers can use insights into ad performance, audience behaviour, and market trends to make informed decisions, refine their strategies, and continuously improve their campaigns for better results. Data-driven decision-making is the key to staying competitive in the digital advertising landscape.

Personalisation: Personalised content not only enhances the user experience but also drives engagement and conversions. When users see content that resonates with them, they are more likely to take action, leading to increased conversion rates and ROI.

No. Google ads refer to advertising on Google’s own platform, while programmatic ads are a broader concept that includes automated ad buying and optimisation across various platforms, not limited to Google.

Display ads are a type of online advertising that can be part of programmatic advertising. They are static or animated visual advertisements displayed on websites, while programmatic ads encompass a wider range of automated and data-driven advertising methods, including display ads.

The cost of programmatic advertising can vary widely depending on several factors, including the advertising platform, the type of ads, the target audience, and the competitiveness of the market. Advertisers typically set a budget based on their specific goals and programmatic advertising can be cost-effective due to its efficiency and precise targeting. Consider working with a digital marketing agency to determine the specific cost structure for your campaign.

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