Social media is a great platform to keep in touch with friends and find long-lost relatives and old-time friends. It has the power to reconnect and interact with people across the world. 


With the broad reach of social media, it also became a valuable tool for businesses to reach out to their customers. Social media has evolved from a simple medium to communicate and reunite with other individuals to an extensive and more advanced marketplace. 


Before, social media was used as an avenue for users to share their personal stories and events, and some posted their opinions online. Users are now more interested in consuming timely and entertaining content on social media. 


On the flip side, social media has become an outlet for businesses to market their products and services. That happened because social media allows users to have access to the latest news and events.


Users get to know not just political and social issues but business news, too. It helps businesses to get their brand known to a large audience; hence, the advent of social media marketing was born.


Let us dig deeper into how social media advertising and marketing started, know the different social media marketing sites that users are into nowadays, and learn how these sites can help your brand penetrate a different set of target audiences.



Social Media Marketing In Singapore


The leading metric used for measuring the performance of campaigns of most brands in Singapore is social media monitoring. The result is no surprise when most people use digital channels to connect and communicate with one another. With over 5.45 million active social media users nationwide, this number is considered high, given that the total population of Singapore is 5.9 million


Before, businesses would use market share data and information from media outlets to map out their marketing campaigns. Now, they use social media management in Singapore to boost brand awareness and improve customer service. It is possible since most social media platforms, such as Facebook, Instagram, and Twitter, have features that allow consumers to send messages and inquiries to businesses instantly. With this, business owners can now respond as soon as possible to their requests, thus promoting customer engagement.


READ MORE: Social Media Statistics That Matter In Singapore In 2022



Part 1: Facebook Marketing in Singapore


Even though many social media sites have existed since 1999, Facebook remains the most popular social network worldwide. According to Statista, approximately 2.96 billion people worldwide use Facebook.


The reason for the continued success of Facebook is its timely entry into the market. Broadband internet became widely available and accessible, and consumers became more diverse.


Moreover, the concept of social media was already introduced to users beforehand. Such platforms include MySpace, Friendster, and Live Journal, which peaked between 2000 to 2010. The idea was not new to users, making it easier for them to adapt to the nuances of using another social media marketing platform, which is Facebook.


The continuous rise of Facebook users opened opportunities for businesses to reach out to their potential customers. The number of small businesses using Facebook has reached 250 million worldwide. While in Singapore, there are now 4.48 Facebook users as of 2023.


Because of the availability of Facebook Pages, Facebook became an avenue for businesses to showcase and promote their products and services. Plus, it has analytics that allows business owners to track and monitor the effectiveness of their Facebook marketing strategies. 

Facebook Key Features

  • Facebook Photos
  • Interactive Online Chat
  • Facebook Pages
  • Facebook Shops
  • Facebook Marketplace
  • Facebook Business Suite
  • Facebook Live
  • Facebook Stories

Tips For Optimising
Facebook Business Page

  • Gain Facebook Likes, Followers
    and Engagement
  • Use Effective Facebook Posts
  • Use Facebook Insights and Analytics


9 Facebook Key Features


1. Facebook Photos


Facebook photos are considered one of the most popular features of this social media platform. This feature allows users to share photos and tag their friends, which is an innovative way to connect with people online.


2. Interactive Online Chat


Facebook Messenger presents an interactive online chat that allows users to message each other for free. One of Facebook’s best features is its emoticons and stickers that make conversations more fun and engaging. 


Moreover, you can now interlink messaging systems from Facebook and Instagram for seamless communication with customers on both platforms. You could also use video rooms on Facebook and Instagram chats to invite people and converse with one another.


3. Facebook Pages


Most influencers, artists, public figures, businesses, and organisations in Singapore use Facebook Pages as part of their digital marketing efforts since it can help gather fans and followers to boost their online presence.


Facebook Pages


Facebook Business Page allows you to post helpful and entertaining content to your followers. With the help of Facebook Insights, you understand your consumers better as it displays statistics and reports that show the performance of your posts and ads.


Moreover, their Facebook Page can also be used as a medium to make your brand more personal. You can do this through one-on-one conversations on Messenger. Actively responding in chat makes the experience for users more personal and interactive. 


Facebook Business Page helps establish a community for customers to voice opinions and suggestions about the products and services, gaining loyal customers and attracting new ones.


4. Facebook Shops


Facebook Shops


In 2020, Facebook Inc. released Shops for Facebook and Instagram. It is an online shopping feature that allows users to showcase and promote products on Facebook and Instagram. If you decide to use Facebook for Business, consider utilising Facebook Shops to connect with countless online shoppers on Facebook.


The main difference between Facebook Shop and Facebook Marketplace is that the former supports payment transactions by redirecting the user to a third-party website or platform. On the other hand, buyers and sellers can negotiate regarding their preferred payment method in the Facebook Marketplace.


5. Facebook Marketplace




Thanks to Facebook Marketplace, social media users can sell their products right in the very heart of Facebook. Here, they can discover and purchase products from various Facebook users, whether second-hand or brand-new. Facebook Marketplace also lets you advertise your items to reach more people.


6. Meta Business Suite


(Meta (Facebook) Business Suite is a tool that centralises all things related to your Facebook and Instagram business pages. Using the Facebook Business Suite, users can manage their Instagram and Facebook business pages, post content, receive and answer messages, and get notifications in one place. Any social media marketing company in Singapore can benefit from this tool.


Facebook Business Suite


Retrieved the images from Google Play.


7. Facebook Live


Facebook Live presents opportunities for businesses to interact with their followers in an instant. It uses real-time videos and comments that help businesses better understand the needs and wants of their customers.


Facebook Live


Retrieved this image from Facebook For Media.


8. Facebook Stories


Facebook Stories


Facebook released Stories in 2017, but it remains one of the most widely used Facebook features today. It is similar to Instagram Stories, which lets people post images or videos that will disappear after 24 hours. 


Over 500 million people use Facebook Stories daily. Marketers could use Facebook Stories to share quality content and engage with a broad audience.


9. Facebook Reels


Reels are 60-second-long video content Facebook users can create on their News Feed and Reels section. Launched in 2021, Facebook users can edit short clips with AR effects and add music and text before uploading them on the platform.


Facebook Reels


Retrieved this image from Facebook For Creators


Facebook also monetises Reels through the Reels Play programme. In this programme, an eligible Reels creator gets paid for Reels with more than 1,000 views over 30 days on the platform.


LEARN MORE: Social Media Marketing – The Cost Of Facebook Marketing In Singapore


3 Tips for Optimising Your Facebook Business Page


Having a business page alone cannot guarantee the success of your Facebook marketing campaign in Singapore. There should be a comprehensive plan to be done to make it work. How to do it? The answer lies in the top three tips below:


1. Gain Facebook Likes, Followers and Engagement


There is a correct method to gather fans and likes. First, create engaging and entertaining content. Brainstorm with your team and think of videos, photos, and infographics that can pique the interest of your target consumers. 


Second, always respond to their inquiries as soon as possible until you earn the ‘very responsive to messages’ badge. Consumers will be more keen to engage with your brand on Facebook if they see this badge.



Facebook very responsive to messages badge


Retrieved this screenshot image from eDesk.


Third, optimise the ‘About’ section of your Facebook and fill it with searchable information. Remember, never use too many keywords to avoid it from being too unnatural. 


Fourthly, ask for your audience’s opinions. The simple way to build engagement with your audience is to use interactive posts, such as polls. You can also upload photos that directly ask for their opinions by sharing them in the comments or giving certain reactions, such as the example below.


Facebook Engaging Posts


Finally, promote your page on your website. There is a Page Plugin feature on Facebook that you can use to embed in your website. Afterwards, it will show an iframe code that lets users see your latest posts. Remember, buying likes or any post engagement is not recommended and is considered unethical.


2. Using Effective Facebook Posts


Unsure what kind of content you should feed to your users? Here are some of the effective Facebook posts that can help you gain likes and fans:


a. Post Videos


Use videos to tell the story of how you came up with your brand. It is said to give a high ROI for most businesses. Just ensure that the first 5 to 10 seconds are visually compelling because Facebook previews only the first few seconds of the video. 


Also, it would be great to add a SubRip or SRT file format that allows you to put subtitles on the video during the post-production process. Facebook usually automatically plays videos without sounds unless the user turns it on. Having subtitles can help users digest your content, even though they are just scrolling through their feeds.


b. Use Facebook Virtual Reality   


Since the mobile penetration rate in Singapore has reached over 91.72, it is a great idea to create content that is compatible with mobile devices. One way to do it is to post a 350-degree video through Facebook 360. It allows users to tilt and turn a video that offers an interactive experience that makes them feel like they are actually at the venue.


c. Use Facebook Instant Articles


Aside from linking blog posts on your page, you can also make use of Facebook Instant Articles. It allows users to view text or photo-based content to be viewed directly on Facebook. It is convenient for users since they no longer need to leave the website anymore whenever they want to see the full content. It also helps decrease the frustratingly slow loading time on their phones.


3. Using Facebook Insights and Analytics


One of the crucial steps in Facebook management is to analyse your performance through Facebook Insights. It is a tool that presents measurable results, so it would be easier to find if a post is effective. 


There is a graph to be shown in the Likes and Reach tabs. Look out for the spike in the chart because it indicates that the content posted at that time generated a large number of likes and engagement. You can use this information to create a comprehensive content calendar.



Part 2: Instagram Marketing in Singapore


The wisest move that Instagram (IG) made was when it used Twitter’s hashtag feature. The hashtag culture helps boost brand awareness since users can view results relevant and related to specific hashtags.


Moreover, business posts do not have restrictions on Instagram, unlike Facebook. With over 1.35 billion Instagram users worldwide in 2022, your business has an excellent opportunity to connect with a broad audience.


Check out these Instagram features that can boost the social media marketing strategy of your company  in Singapore:


Instagram Key

  • Instagram Live
  • Shoppable Posts
  • Instagram Stories
  • Stories Highlights
  • Instagram Reels
  • Instagram Collaboration

Tips For Optimising

  • Take Advantage of the Bio
  • Cling to Aesthetics
  • Keep The Content Fresh


Instagram Key Features


1. Instagram Live


Similar to Facebook Live, you can upload live videos on Instagram to showcase real-time video content.  Live videos are excellent for establishing transparency and honesty, as users can comment on your live videos in real-time. You could use this opportunity to engage with your Instagram followers.


IG Live


Retrieved this screenshot image from Know Central.


2. Shoppable Posts


Instagram’s Shoppable feature is perfect for online businesses since you can display product collections on your profileIt makes it easier for users to buy products online because they would not have to leave an Instagram post once they have chosen to purchase an item.


Example Of Shoppable Post


When it comes to social media shopping, Instagram is an excellent platform. Same with Facebook, Instagram boasts online shopping features, including Shoppable posts. You can make an Instagram post, Shoppable, so followers can click on it to make a purchase.


3. Stories


Instagram and Facebook Stories are almost the same. They share similar features, but Instagram Stories offer unique settings, such as Boomerang, Rewind, stickers, and other personalised options. Some Instagram filters even include the ability to play games and quizzes.


Users can also share Stories they have been tagged on their profiles. Users can add text, stickers, and emojis to the Story before re-sharing them on their profile.


IG Stories


Retrieved this GIF from Instagram About.


4. Stories Highlights


Stories Highlights


Launched in 2017, Stories Highlights is a tool that allows users to group their Instagram Stories to feature them on their Instagram profile section below the bio. But unlike Stories that expire after 24 hours, Highlights remain without time limits. Many Instagram profiles take advantage of the highlights for social media marketing in Singapore.


5. Instagram Reels


Instagram Reels


Similar to Facebook Reels, Instagram Reels are 60-second-long video clips that users can edit and add royalty-free music and cool effects. The Reels will appear in the Instagram feed and Reels section.


6. Instagram Collaboration


Instagram collaboration feature is another excellent Instagram marketing tool since it allows users to collaborate or share a single post without tagging each other. The post will appear on the collaborators’ feeds or reels, meaning two profiles at once, gaining both collaborators’ audience and followers. Hence, the post will also share the same comments and number of reactions. 


Instagram Collaboration


An Instagram collaboration post between Nike and Nike Sportswear


The collaboration can be between two ordinary Instagram users, an influencer and a brand, or two brands. Collaborating with others on any social media platform is an effective social media marketing strategy for brands and social media marketing companies in Singapore. If you want to learn more about the Instagram collaboration feature, read this: Your Ultimate Guide To The New Instagram Collaboration Feature.


RELATED ARTICLE: Social Media Marketing: How To Combine SEO And Social Media?


Also, Instagram’s user base consists of young adults. For instance, people ages 18 to 24 make up 30.2% of the entire Instagram user base worldwide in 2022, the highest next to 31.7% of Instagram users ages 25 to 34.


In other words, many young people, from young teenagers to adults, are onInstagram. You could use Instagram to interact with a younger audience and raise brand awareness through your Instagram marketing campaigns.


3 Tips For Optimising Your Instagram Business Account


1. Take Advantage Of The Bio


Did you know that the only place on the Instagram profile where users can share clickable links is in the bio section? The good thing is you can change the link from time to time. You can include the link to your website homepage. When you have new website content, you can replace the link with the one that drives the viewers to the content.


Instagram Bio


Besides the clickable link, your bio should include significant details about your brand, such as a quick company description, business industry, and contact information. A fully-optimised Instagram bio improves your digital marketing strategies.



2. Cling To Your Aesthetics


Instagram is the best social media platform to showcase your aesthetics, yet it is not all about a neat Instagram feed and unique post filters. For business accounts, aesthetics must match the brand.


Unique filters, distinct colour pallets, and complementing posts create a cohesive visual composition of the Instagram feed. Tiles are a common Instagram feed organisation technique used by influencers and businesses. In this technique, the user posts pictures with contrasting backgrounds alternately. It can be done with pictures and quotes as well.


Instagram Tiles


In this example, you can see that pictures surround the ‘Saint Laurent’ tile in the middle. Instead of cluttering photos, the tile in the middle, bearing the brand name, becomes the centre of attention of the viewer.


3. Keep your content fresh.


It is crucial to keep your Instagram feed fresh by posting images, reels, and stories. With the help of the Instagram algorithm, your content will pop into audiences’ feeds who have shown interest in your brand by liking one of your posts.



Part 3: YouTube Marketing  in Singapore


Youtube is the second most used social network worldwide with over 2.6 billion active users in 2023.

The shift from static content to videos in SMM has made YouTube one of the front liners in the social media scene. It ranked as the second most-used social network, with over 2.6 billion active users worldwide


There are at least 1 billion hours of Youtube content viewed in a day. Using the right social media management and marketing strategy and the help of YouTubers or influencers, you can utilise it as an effective SMM platform.


Businesses can make use of the concept of Trending Videos on Youtube to gain exposure. If their video becomes viral, their channel will appear on the trending page for 24 hours. With this, almost all YouTube users could catch a glimpse of trending videos. Thus, there is a high chance for it to get more likes and views. 


YouTube Ads


Brands can advertise video content on YouTube through YouTube Ads, which is usually done through Google Ads. 


There are six types of video ads on YouTube:


YouTube Ads Format


  • Skippable in-stream ads 

A video ad appears before, during, and after video content. The ad is skippable after five seconds.


  • Non-skippable in-stream ads

A video ad appears before, during, and after video content. This video ad has a maximum length of 15 seconds. It cannot be skipped.


  • In-feed video ads

This video ad appears on YouTube search results and mobile homepage alongside other YouTube videos. It has a thumbnail and text.


  • Bumper ads

This video ad appears before, during, and after video content. This video ad has a maximum length of six seconds. It cannot be skipped.


  • Outstream ads

These mobile-only ads appear on Google video partner websites and apps. They don’t appear on the YouTube platform.


  • Masthead ads

This autoplay video ad appears at the top of the YouTube Home feed. They are usually 30-seconds long.


ALSO READ: YouTube Image Sizes: A Guide for Marketers



YouTube Key

  • Youtube Studio
  • Youtube Analytics
  • Youtube Shorts
  • Youtube Live
  • Community Posts
  • Channel Membership

Tips For Optimising

  • Create YouTube Brand Account
  • Optimise Your Video Tiles And Descriptions
  • Eye-Catching Thumbnail
  • Take Advantage Of The Playlist


YouTube Key Features


1. YouTube Studio


YouTube studio is a tool that allows users to manage their YouTube channel more efficiently. They can create playlists, interact with the audience through the comment section, check channel mentions by other content creators, and add subtitles to the videos.



2. YouTube Analytics


Users can also access Analytics through YouTube Studio. Through Analytics, users can monitor the performance of their videos and channels. The key metrics card contains information such as impressions, impressions click-through rate, view durations, number of likes, and more.


YouTube Analytics


Retrieved this screenshot image from Zoho.


3. YouTube Shorts


YouTube Shorts


Competing against TikTok and Facebook and Instagram’s Reel, YouTube Shorts are short-form video content with a maximum length of 60 seconds.


4. YouTube Live


A verified YouTube channel with more than 1,000 subscribers can stream live via mobile or desktop. This tool also comes with live chat.


YouTube Live


5. YouTube Community Posts


YouTube Community Posts


Users with more than 500 subscribers can now post texts, images, GIFs, and polls through Community Posts. A social media marketing company in Singapore uses Community Posts to tease subscribers about upcoming content, release behind-the-scenes images, and promote collaborations, products, and services.


6. Channel Memberships


YouTube Channel Memberships


Unlike becoming an ordinary channel subscriber, users with paid channel memberships get access to exclusive channel members-only content of the YouTube channel. Members also receive perks, such as custom emojis and badges.


4 Tips For Optimising YouTube


1. Create A YouTube Brand Account


A brand account allows multiple people to manage the account. Moreover, it does not have an association with your personal Google account.


In the channel information, users can add channel descriptions. In this section, make sure to incorporate keywords. Users can also add business email addresses, office locations, and social media and website links. It is crucial to take advantage of this part if you want viewers to learn more about your brand.


2. Optimise your video titles and descriptions


Apart from creating direct, intriguing, and interesting titles, users can incorporate Google-friendly keywords into the title.


On the other hand, the video descriptions must be clear and concise. Besides describing what the video is about, users can add timestamps to different parts of the video to help viewers find what they are looking for effortlessly.


3. Eye-catching thumbnail


Thumbnails must be eye-catching, clear, and accurate. You can add an impactful font on the thumbnails. The ideal thumbnail size is 720 pixels tall and 640 pixels wide, while the thumbnail ratio is 16:9. Thumbnails have a 2MB file size limit. Never ever use misleading images for your thumbnails.


4. Take advantage of the playlist


YouTube playlist is a section where channels can organise and group related video content together. It is an effective tool for a social media agency in Singapore if they want the viewers to binge-watch videos without them searching for related video content through the channel.


Managing your YouTube channel may take a lot of effort. You will need to understand your target audience, analyse your competitors, and optimise your video transcriptions. Doing all of these should make your YouTube channel more accessible to various users, especially on Google.


Nonetheless, your hard work could pay off in the long run. According to Banklinko, nearly 43% of global internet users use YouTube monthly. That means you can engage with hundreds, thousands, or even millions of people simply by creating a YouTube channel and uploading quality video content consistently.


43% of global internet users use YouTube Monthly


The social media marketing efforts of your agency on YouTube can help boost your search engine rankings, but as long as you optimise your videos’ keywords, title tags, and meta descriptions. 


That is why you should make sure to use relevant keywords when writing descriptions and titles so your YouTube videos can gain traction and rank higher on Google.


READ MORE: YouTube SEO: How Does It Work?



Part 4: LinkedIn Marketing In Singapore


Although the ranking of LinkedIn is not as high as the other mentioned social networking sites, it is still considered one of the most robust SMM platforms since the purpose of its design and feature is to build networks and connections. 


Also, on LinkedIn, business owners can reach out to clients while connecting with influential brands to boost credibility.

LinkedIn Key

  • LinkedIn Showcase Pages
  • LinkedIn Groups
  • LinkedIn Ads
  • LinkedIn Articles and Newsletters
  • LinkedIn Interactive Posts

Tips For Optimising

  • Utilise Images
  • Incorporate Keywords in The About Us Section
  • Fresh Content
  • Hashtags


LinkedIn Key Features


1. LinkedIn Showcase Pages


It allows them to highlight their specific products and services. They can also use LinkedIn Showcase Pages to introduce new brands and taglines under the company.


2. LinkedIn Groups


This feature is for creating networks outside a business owner’s current circle or industry. Its highlight feature is the discussion section that allows businesses to feature their Company Page on LinkedIn.


3. LinkedIn Ads


It helps their ads reach the right prospects and gather B2B leads because of its in-depth targeting features. A LinkedIn Ad has filters that allow businesses to reach specific demographics.


4. LinkedIn Articles and Newsletters




This feature allows users to publish long-form articles on the page. Articles and newsletters can discuss vast topics, from product launches and programme updates to employee stories and timely news.


5. LinkedIn Interactive Posts


LinkedIn Polls are interactive posts that encourage engagement and interaction with the viewers and members. The poll author can ask their viewers for opinions on topics, while the members can only cast their votes once. Results will be released at the end of the poll period. Besides polls, users can also upload reaction posts and PDF files on the platform.


LinkedIn Polls


4 Tips For Optimising LinkedIn


1. Utilise images


Images are crucial for LinkedIn company pages. Viewers deem company pages with proper profile pictures and page cover legitimate, trustworthy, and reliable. 


It is important to ensure that your LinkedIn images, from profile pictures to LinkedIn post images meet the format requirements, so they will not appear cropped, blurred, or pixelated.


RELATED: LinkedIn Image Sizes: A Guide For Marketers


2. Incorporate keywords in the ‘About Us’ section


The About Us section informs the viewers about your brand. Make sure to use relevant keywords for your brand or company description. Since most LinkedIn users are professionals, businesses, and companies, they are interested in learning your company’s values, missions, and goals, so you might as well include them in this section. You can also add your information, such as addresses, contact details, and website and social media links.


LinkedIn About Us


3. Fresh content


You must keep your LinkedIn company fresh with new updates. Users can share images, articles from their blog websites, videos, and more. Take advantage of the LinkedIn Articles and Newsletters as well.


A social media company in Singapore can apply one of the foundations of digital content creation SEO. They can incorporate SEO tactics, including using keywords, high-quality images, and call-to-action endings.


4. Hashtags


LinkedIn posts with at least three hashtags get more views than those without one. It is due to LinkedIn’s push notifications in which the platform notifies your page followers about your trending post. Make sure to use hashtags that are relevant to your post or content.



Part 5: Other Social Media Marketing Platforms


Social Media
Marketing Platform

Social Media Platforms Benefits Tips For Optimisation
  • Increase audience reach
  • Boost brand awareness
  • Influencer marketing
  • Find your niche
  • User trending music
  • Create high-quality videos
  • Direct communication
  • Send files and images
  • Automated response
  • Complete your WhatsApp Business profile
  • Utilise Quick Replies
  • Use the catalogue
  • Multiple posts per day
  • Have a public personality
  • Get customer insights
  • Take advantage of your Likes tab
  • Be part of the conversation
  • Use Twitter tools
Other Social Media Platforms




Formerly known as musical.ly, TikTok is a short-form video-sharing social media platform. Unlike ordinary YouTube videos, TikTok content can be 15-second to 10-minute long. Users can add music, filters, and effects to the video.


TikTok is a home for both amateur and professional content creators. Many top influencers today, such as Charli D’Amelio, Khaby Lame, Addison Rae, and Bella Poarch, started on TikTok.


READ MORE: Influencer Marketing: How Does It Work?


3 Benefits Of TikTok Marketing


  • Increase audience reach

TikTok has more than 800 million users worldwide, which can be advantageous in digital marketing and content creation.


  • Boost brand awareness

Brands can bolster brand awareness by launching TikTok challenges, creating TikTok filters, and TikTok quizzes which users can use, share and participate in.


  • Influencer marketing

Many top social media influencers with millions of followers started from TikTok. You can partner up with influencers to increase your audience, and brand popularity across the platform.


3 Tips For Optimising TikTok


  • Find your niche

Like Twitter, TikTok has communities or subcultures that follow certain topics or niches. You can penetrate these subcultures by using niche-related hashtags in your posts.


  • Use trending music

Do not forget to use music and songs currently trending on TikTok in your posts, as more than half of TikTok users prefer them.


  • Create high-quality videos

A high-quality TikTok video should be in 9:16 vertical format, has background music (preferably fast-paced tracks), decent lighting, clear audio, and be interesting and engaging in the first five seconds.


READ MORE: A Beginner’s Guide To TikTok Marketing




WhatsApp is placed third in the most popular social networks in the world because it is available and widely used in almost a hundred countries, including Singapore. What makes it a great SMM is that it has a business app. That platform allows businesses to promote, engage, and interact with their customers.


One of the reasons why Whatsapp is a helpful social media platform for business is that most Singaporeans use it all the time. A report from 2022 says that there are over 4.5 million mobile users active in Singapore that said that WhatsApp is their most-used messaging app. The recent change in consumer behaviour contributed to the success of this app. 


Instead of consuming content, users are now more active in messaging each other through WhatsApp. This shift gave birth to conversational commerce, and this social media marketing strategy allows businesses to develop much more personal communication with their consumers. 


And now, with over 2 billion monthly active users, WhatApps is an ideal social media platform to do marketing about your products and services. As such, businesses owners like you could connect, interact, and communicate with your customers on a much personal level. It is advantageous to ask your social media marketing company to help you with social media marketing campaign 


3 Benefits of WhatsApp Marketing


  • Direct communication

As a messaging app, WhatsApp allows brands to communicate directly with their audience by sending messages containing promotions and updates. Brands can send messages in bulk as well, which makes the task of the social media marketing company in Singapore faster and easier.


  • Send files and images

Typically, brands send files and images via email, but not everyone checks their emails regularly. But many people open their WhatsApp every day.


  • Automated Response

WhatsApp has chatbots that allow brands to respond to the most common inquiries instantly with a single response template.


3 Tips For Optimising WhatsApp


  • Complete your WhatsApp Business profile

Make sure you fill in your WhatsApp Business profile with accurate and up-to-date information, including business name, description, contact details, products and services, website and social media links, and more.


  • Utilise Quick Replies

WhatsApp allows brands to create ‘Frequently Asked Questions’ through quick replies. Brands can put pre-set answers to these questions to respond to the user’s inquiries instantly.


  • Use the catalogue

The catalogue is a WhatsApp section where brands can showcase their products and services to customers.


LEARN MORE: All You Need To Know About WhatsApp For Business




Twitter is currently ranked 15th in the list of the most popular global social networks, according to Statista. The huge advantage of using Twitter is that it focuses on customer interaction more than product promotion.


It helps small businesses to get to know more of their customers and how to serve them better. Establishing an online presence using it can also help them monitor their competitors.


Benefits of Twitter Marketing


  • It is fine to post multiple times per day

On other social media platforms, such as Facebook, Instagram, and LinkedIn, posting multiple times a day can be deemed annoying. It is why some limit the posting to one to three posts daily. Twitter does not consider several tweets daily a sacrilege.


  • Have a public personality

If the brand must stick to its professional tone on social media platforms like LinkedIn, Twitter is a platform where brands can add a bit of character and personality and ramp up their brand voice. You can be comedic, join trends online, or have a sharp comeback at your competitors.


Twitter Public Personality


Samsung Mobile reached headlines as it took a dig at its rival, Apple, on its upcoming iPhone 14 release in September with a provoking tweet. Currently, Samsung is promoting and marketing its Galaxy Flip and Galaxy Fold smartphone flagships. It is a sly social media advertising strategy on the part of Samsung.


  • Get customer insights

Trending Twitter conversations help brands to gather customer insights, moods, and behaviour toward a topic or trend. This information is beneficial in improving a product or a service.


3 Tips for Optimising


  • Take advantage of your Likes tab

Unlike other social media platforms, users can see the tweets your Twitter account has liked. You can like tweets strategically, such as liking positive tweets about your brand, articles about your brand, and your account’s previous tweets.


  • Be part of the conversation

People love it when you reply to their tweets or quote their tweets with witty captions or clapbacks. Some brands also answer inquiries or respond to complaints on Twitter. It is a form of audience engagement.


  • Use Twitter tools




It is a tool that has customisable columns for organising notifications, tracking hashtags and scheduling tweets.




It works almost the same as TweetDeck, where businesses can use Hootsuite for managing tweets and viewing campaign results. Unlike TweetDeck, it uses tabs instead of columns, so it is more organised. Your social media marketing company in Singapore may be using Hootsuite on Twitter.


Twitter Amplify


It allows one to share videos beyond the current followers of a specific brand. It only delivers the ad to specific targets to make it more effective. A social media agency can help with Twitter amplification.


LEARN MORE: 4 Best Social Media Marketing Platforms In Singapore



Part 6: How Can Social Media Marketing Benefit Your Brand


8 Benefits of SMM


Social media management in Singapore is a must for businesses out there. With over 4.59 billion active social media users worldwide, any brand that does not use social media would miss several opportunities. 


One of those is brand positioning, SEO, social media competitive analysis, and many more. Here are the benefits your business would gain if you use social media as one of your marketing platforms in Singapore. 


1. Boost Brand Awareness


The large pool of users in social media gives advertising opportunities for businesses to boost their brand awareness. It enables them to build networks and connections to expand their reach. 


Social networks do not just include consumers but also other businesses of the same line of business. With this, it can strengthen B2B relationships, which can be beneficial for improving your products and services.


2. Improve Search Engine Rankings


Although the metrics of Facebook, Instagram, Twitter and other social media sites do not affect Google’s search engine rankings, it can still indirectly improve your SEO efforts. 


The followers and fans you eventually gain in your social media accounts can help increase the traffic on your website because they will most likely click through the links that you include in your post.


3. Better Customer Service


Want to improve the customer’s service of your business? You can make that happen by using the messenger apps of some social media sites, such as Facebook and WhatsApp.


You should know that messenger apps of social media allow you to reply quickly to the questions and inquiries of your customers. Plus, it is enticing for consumers to get in touch with a business since they can get accommodated and receive a response right away. Most importantly, it is also great for customers who cannot find the right time to call, as they can reply during their preferred time.


4. Attract Young Audience


Currently, 35.6% of users aged 24 – 35 years are using social media nationwide. This age group is considered the tremendous proportion of the entire population of Singaporeans using social media. So, imagine the number of young people that you can convince to patronise your products and services.


5. Foster Online Community


Social media platforms can be considered personal space for users. It is where they share thoughts, opinions, stories, or simply their daily activities.


Social media platforms are an opportunity to reach the audience in a more heart-to-heart way by showcasing the brand’s authentic stories, which viewers can relate to as well. It fosters relationships and loyalty amongst the brand’s social media followers or subscribers.


6. Gather Data About Your Audience


Data is crucial in digital marketing in Singapore, and you can gather significant statistics and insights on social media platforms. You can identify your audience’s current interests by monitoring the social conversations on certain topics across the platforms or their activities with the use of social media analytics tools.


7. Drive Website Traffic


Besides search engines, people also discover brands through social media. Cementing your social media presence can be a leeway to increase website traffic.


Moreover, consistently posting social media content bearing links to your websites is also an effective social media marketing strategy in Singapore.


8. Affordable


Anyone can create social media accounts for free. They can also post content with links that direct users to their websites without payment. Some built-in social media analytics tools are free, which small brands take advantage of. However, you can get more promotion, exposure, and other perks if you subscribe to the platform’s programmes and paid tools.


RELATED ARTICLE: Achieve Fastest Growth Through Social Media Video Marketing





While these tips will help you along, this is just the tip of the iceberg. If you’re interested in learning more social media marketing strategies that are used by industry experts, you may want to attend a hands-on Social Media Marketing course.


In this digital age, businesses should take more effort into their social media marketing strategies. These will help them build an established online presence that can help in getting their brand recognised. 


But of course, for a social media marketing campaign in Singapore to be successful, there needs to be an expert in SEO and digital marketing who would work in the background. So, consider hiring a digital marketing agency that can do social media management work for you.


Learn more about the ins and outs of social media marketing in Singapore with the help of experts from an award winning digital marketing agency, OOm! Contact us now at 6391 0930.


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